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Business Plan Outline by Zpryme’s Funded101.com

Your business plan is critical for your organization. Whether     from a venture capital firm. Further, your business plan
your business is a start-up or an already recognized leader,      should motivate investors to recognize your revelation
it's the blueprint for future growth and must constantly be       (eureka moment), outlook, goals, clarify how you're going to
updated and adapted to your industry. Conversely, it’s the        spend the injection(s) in financing, and set out how this will
decisive piece of the business puzzle when you are                be advantageous for both them (investors) and your
exploring funding opportunities for funding -- whether            organization. Below is the standard outline for writing a
applying for a small business loan or looking for millions        business plan (with strategic marketing plan)1:

Business Plan Outline                             Financial Analysis | 3 - 5 years      Strategic Marketing Plan
1. Table of Contents                              1. Capital Needs                      1. Measurable Goals, Objectives and the
2. Executive Summary                              2. Break Even Analysis                Desired Impact On Your Organization.
3. Market Opportunity                             3. Income Statement                   2. Sales Process and Strategy
4. Company Overview                               4. Balance Sheet                      3. Target Audiences
5. Leadership and Mission Statement               5. Statement of Cash Flow             4. Value Proposition
6. Management Plan                                6. Sales and Revenue Projections      5. Channels, Tools and Tactics
7. S.W.O.T. Analysis                              7. Profit and Loss Goals              6. Evaluation and Control
8. Summary of Services/Products and Customers     8. Key Assumptions
9. Goals and Objectives
10. Green Initiatives (becoming a Requested
Feature in Business Plans)
11. Key Customers
12. Core Services (L.O.B's - Lines of Business)
a. Forecasted Revenues by Business Line Source
13. Performance Measures
14. Evaluation and Control Tactics
15. Appendices




What you can avoid by working with Zpryme to create a business plan:
• Number 1 - FLUFF CONTENT!
• Inadequate market research
• Unrealistic deadlines and milestones
• An inconsistent marketing plan
• Impracticable financial statements and forecasts
• Less than stellar presentation and aesthetics
                                                                          “   65% of the business plans Zpryme develops are
                                                                              a result of ‘fixing’ what another business plan
                                                                              company or freelancer failed to accomplish –
                                                                              write a rock-solid business plan!


• Lastly, fly-by-night business plan writers. Zpryme will be here today, tomorrow and the duration of your business!



1 Consult your local small business development center (www.sba.gov) if you have questions. Additionally, in special cases not all
business plan sections will apply.

                                                        LEARN MORE @ www.zpryme.com | www.funded101.com
Zpryme delivers relevant, actionable                                     insight and
consultation specific to each client’s                                    individual
needs, helping organizations solve                                        immediate
business problems and achieve                                              long-term
success.
Market Research & Consulting Has Evolved…

Services: Advisory, Business Plans, Buzz Research, Consumer Insights,
Market Research
Practices: Branding Solutions, Generational Insights, Going Green,
Multicultural Insights, Mobile Insights, Social Media Insights
Contact: +1 888.ZPRYME.1 | info@zpryme.com | www.zpryme.com

                             Copyright © 2009 Zpryme Research & Consulting, LLC All rights reserved

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Business Plan Outline for Startups, Small Businesses, and Entrepreneurs - Business Plan Writing has Evolved: Zpryme's Funded101.com

  • 1. Business Plan Outline by Zpryme’s Funded101.com Your business plan is critical for your organization. Whether from a venture capital firm. Further, your business plan your business is a start-up or an already recognized leader, should motivate investors to recognize your revelation it's the blueprint for future growth and must constantly be (eureka moment), outlook, goals, clarify how you're going to updated and adapted to your industry. Conversely, it’s the spend the injection(s) in financing, and set out how this will decisive piece of the business puzzle when you are be advantageous for both them (investors) and your exploring funding opportunities for funding -- whether organization. Below is the standard outline for writing a applying for a small business loan or looking for millions business plan (with strategic marketing plan)1: Business Plan Outline Financial Analysis | 3 - 5 years Strategic Marketing Plan 1. Table of Contents 1. Capital Needs 1. Measurable Goals, Objectives and the 2. Executive Summary 2. Break Even Analysis Desired Impact On Your Organization. 3. Market Opportunity 3. Income Statement 2. Sales Process and Strategy 4. Company Overview 4. Balance Sheet 3. Target Audiences 5. Leadership and Mission Statement 5. Statement of Cash Flow 4. Value Proposition 6. Management Plan 6. Sales and Revenue Projections 5. Channels, Tools and Tactics 7. S.W.O.T. Analysis 7. Profit and Loss Goals 6. Evaluation and Control 8. Summary of Services/Products and Customers 8. Key Assumptions 9. Goals and Objectives 10. Green Initiatives (becoming a Requested Feature in Business Plans) 11. Key Customers 12. Core Services (L.O.B's - Lines of Business) a. Forecasted Revenues by Business Line Source 13. Performance Measures 14. Evaluation and Control Tactics 15. Appendices What you can avoid by working with Zpryme to create a business plan: • Number 1 - FLUFF CONTENT! • Inadequate market research • Unrealistic deadlines and milestones • An inconsistent marketing plan • Impracticable financial statements and forecasts • Less than stellar presentation and aesthetics “ 65% of the business plans Zpryme develops are a result of ‘fixing’ what another business plan company or freelancer failed to accomplish – write a rock-solid business plan! • Lastly, fly-by-night business plan writers. Zpryme will be here today, tomorrow and the duration of your business! 1 Consult your local small business development center (www.sba.gov) if you have questions. Additionally, in special cases not all business plan sections will apply. LEARN MORE @ www.zpryme.com | www.funded101.com
  • 2. Zpryme delivers relevant, actionable insight and consultation specific to each client’s individual needs, helping organizations solve immediate business problems and achieve long-term success. Market Research & Consulting Has Evolved… Services: Advisory, Business Plans, Buzz Research, Consumer Insights, Market Research Practices: Branding Solutions, Generational Insights, Going Green, Multicultural Insights, Mobile Insights, Social Media Insights Contact: +1 888.ZPRYME.1 | info@zpryme.com | www.zpryme.com Copyright © 2009 Zpryme Research & Consulting, LLC All rights reserved