Revamping CSR in Pakistan
•
1 j'aime•1,622 vues
The document provides an overview of corporate social responsibility (CSR) practices globally and in Pakistan. It discusses the evolution of CSR from private corporate philanthropy to expectations of corporations addressing social and environmental challenges. Current best practices include the UN Global Compact principles and sustainability reporting. In Pakistan, CSR engagement commonly focuses on community investment, governance, and product responsibility. The document proposes a new CSR model for Pakistan leveraging corporate assets, relationships, and existing education initiatives to improve access to quality education for disadvantaged students. Examples are discussed of how telecom companies could partner with educational programs to maximize social impact.
Recommandé
Contenu connexe
Tendances
Tendances (20)
Similaire à Revamping CSR in Pakistan
Similaire à Revamping CSR in Pakistan (20)
Dernier
Dernier (16)
Revamping CSR in Pakistan
- 1. Zulfiqar Qazilbash Consultant zqazilbash@gmail.com A guide to revamping Corporate sector CSR in Pakistan and related developing economies
- 2. • Global evolution of CSR • Current best practice examples • CSR in Pakistan • Potential new engagement model • Corporate examples in education What will we cover?
- 3. Evolution of global CSR Pre1950s 1950s 1960s 1970s 1980s 1990s 2000s 2010s era of private corporate philanthropy public discourse on corporate role in social development ethical standards (management and organizational changes) triple bottom line reporting blended / shared values with all stakeholders involvement in community affairs partnering with NGOs for social impact collective responsibility, quadruple bottom-line corporations were expected/legally restricted to giving to causes that benefit shareholder value only corporations are expected/required to take up national social, environmental and global challenges
- 4. Consumer trust in limelight Generally speaking, consumer confidence in Corporate brands has declined over the last 50 years V Shankar, Citizen of the World (COW) CEO for Middle east, Africa and the Americas, Standard and Charter Bank Health • Tobacco • GMOs • Super size Pollution • Plastics • Smog • Rivers • Oil spills Global Warming • Carbon emission • De forestation • Ecology • Environment Economics • Junk bonds • Credit financing • Executive bonus
- 5. Global activism on the rise 65% of consumers will prefer to do business with corporations that share their values • 33% willing to pay a reasonable premium
- 6. Growing movement to rethink the Corporate mission
- 7. CSR getting formalized International standard for CSR Triple bottom line reporting Quadruple bottom line reporting MDG SDG National development goals
- 8. Benefits of CSR Business advantages • reputation and brand image • better stakeholder profiling • access to new capital • access to new partnerships • reduce liability and oversight costs Employee benefits • Recruitment • Motivation • Retention • Loyalty Investing in future growth • Creating future customers • Increasing community capacity to use more products/services Market advantages • Access to new markets that require social capital • Opportunity for new products and services • Better stakeholder, community and regulatory relationships
- 9. CSR engagement models NGOs VolunteersEmployee Contributions Corporate products and services Corporate assets and resources Corporate partnerships and relationships Private sector Government DIRECTFUNDING INDIRECTFUNDING • TCF • NRSP • PASHA • Schools • Hospitals • Utilities • Universities • Vocational • Rotary • TIE • OPEN • Tech companies • Product companies • Service companies Target Community Social impact Future facing
- 10. CSR dimensions Common ways to demonstrate CSR • Specialist “adopted” projects • Corporate charitable donations • Voluntary schemes for staff • Staff fund raising activities • Changes to organizational operations External program focus • Activities to benefit stakeholders not only shareholder (employee, supplier, dealer, community, nation) • Education • Healthcare • Employment
- 11. Example: UNILEVER The Unilever Sustainable Living Plan Blueprint for achieving our vision to grow our business, whilst decoupling our environmental footprint and increasing positive social impact. The Plan sets stretching targets, including how we source raw materials and how consumers use our brands. We have three big goals: Improving Health and well-being for more than 1 billion By 2020 we will help more than a billion people take action to improve their health and well-being. • Health & hygiene • Improving nutrition Reducing environmental impact by 1/2 By 2030 our goal is to halve the environmental footprint of the making and use of our products as we grow our business • Greenhouse gases • Water • Waste & packaging • Sustainable sourcing Enhancing Livelihoods for millions By 2020 we will enhance the livelihoods of millions of people as we grow our business. • Fairness in the workplace • Opportunities for women • Inclusive business “We are finding out quite rapidly that to be successful long term we have to ask: what do we actually give to society to make it better? We’ve made it clear to the organization that it’s our business model, starting from the top.” —Paul Polman, CEO of Unilever Products Process People
- 12. CSR in India Penalties for non compliance • Fine up to 25 lacs • 2 years imprisonment 1300 listed companies
- 13. Pakistan CSR practice Areas of Interest: • Community investment (skill development, livelihood, health, education, infrastructure, social enterprise development, safe drinking water, poverty alleviation, youth development and environment conservation) • Governance (human rights, transparency, anti- corruption, business practices, stakeholder relations, responsible marketing) • Product responsibility • Work life balance • Safety (risk management, disaster management) • Climate Change Corporate Philanthropy • amount donated by PLCs is nearly Rs. 7 billion in 2015 • immense potential of philanthropic donations outside of PLCs that needs to be tapped and directed towards social development initiatives SECP CSR Voluntary Guidelines, 2013 • CSR Committee • CSR Policy • CSR Report
- 14. Example: Ignite NICs NGOs/CSR partnerships volunteersEmployee volunteering Corporate branding Expertise and Experience Market channels Private sector Government FINANCIINGWORKINGCAPITAL • Industry partnerships • Ignite funding • Founders institute • TIE mentors • OPEN mentors • Startups Youth entrepreneurship employment Jazz, Telenor, PTCL
- 15. Why CSR for Education How CSR can help • New school programs • Student vouchers for transportation, food, fees and books • Teacher training and incentives for hardship placements • Remedial education • Technology in the classroom • sponsorship and proliferation of edutainment content • Sponsorship of NGO led WASH programs for schools Investing in education is investing in the company’s future • Better future employee pool • More future affluent customers • More future loyal customer Education provided to poor students in Pakistan is either not available or deplorable • Lack of access leads to social marginalization and inability to escape poverty trap • Non inclusive growth has stability and security considerations • Poor education of the workforce leads to poorer prospects for future economic growth
- 16. Google example Closing global education gaps • Students in disadvantaged communities continue to lag behind their peers with more resources—and at the current pace, it would take 100 years for these communities to catch up The challenge • Technology can create richer learning environments and improve learning outcomes, but not all students benefit equally from these advances. • While children around the world are attending school in record numbers, according to UNESCO, 250 million school- age children still aren’t learning basic reading or math, and only 40% of children in low- and middle-income countries are on track to gain the skills needed for today’s workforce Taking digital content offline for students without internet Connecting teachers to create an knowledge sharing community Bringing young people’s stories to life with technology For children in conflict zones, creating tablet based education games Scaling quality instruction with smart tools for teacher coaches Free world class education for anyone, anywhere
- 17. New CSR engagement model for Pakistan NGOs/donors Volunteers Employee Contributions Corporate brand Corporate assets and resources Corporate relationships Private sector Schools DIRECTFUNDING INDIRECTFINANCING • Partnerships with school reform projects (if needed) • Government • Community • Low cost private • Rotary • TIE • Education innovation • Education technology Disadvantaged Students Social need Improved Quality education Consultants can help create impactful programs that deliver real value
- 18. PTCL example = Leveraging core product (internet services) and subsidizing an existing educational program to deliver more social impact than simple philanthropy
- 19. Jazz example + = Leveraging core product (connectivity services) and creating a new program to deliver more social impact than simple philanthropy
- 20. Thank you www.isbconsult.com For more information contact: Zulfiqar Qazilbash zqazilbash@gmail.com www.isbconsult.com www.isbconsult.com