2. Executive Summary
Consulting firm in LATAM providing Retail, Marketing and
Education services within the Sport and Fashion
industries.
Mission:
Connect Brands to opportunities in Sports and Fashion.
Values:
Professionalism, honesty, flexibility and dynamism.

3. Market & Opportunities
Fashion Industry:
Growing market. Higher consumption due to raising middle
class with more access to credit.
Distribution evolving. More Direct to Consumer channels
(Concept Stores, Internet) and appearance of new Retail
formats (open malls, strip centers, etc).
Informed and globalized consumer. Hates being ‘sold to’ and
expect so much from a brand rather than product – i.e. Grass
Roots and Customized marketing actions versus traditional
media.

4. Market & Opportunities
Sports Industry:
Football is the most popular sport, with predominance of
global assets versus local ones. Emerging trend on Action
and Motor Sports.
Sports Sponsorship market still small and driven by
personal rather than tangible metrics approaches.
Sports Organizations lacking management skills and
infrastructure .

5. Management Team
Sebastian Rubio (Peruvian/British citizen ) - GM
Solid academic background: MBA by IE (Spain) and MBS
(Australia), Industrial Engineering Bachelor by ULIMA (Peru).
10 years of professional experience in Europe, US and Latin
America within Business Development functions in the Sports and
Fashion Industry (Nike Inc, Converse Inc).
Member of the CIES/FIFA University Network.

6. Organizational Chart

7. BU - Retail
Retail
Market Place and Real State Management
Sales Structure and Training
Planning & Merchandising
Marketing & Product Presentation
Business Analysis & Reporting
International Licensing
Partner Selection
Sourcing & Development Coordination
Financial Reporting & Royalty collections

8. Retail - Clients
High End
Sports Fashion
Mainstream

9. BU – Sports Marketing
Sports Sponsorship
Brand Management, revenue generating partnerships
Market Intelligence: Auditing & Monitoring
Sport Properties
Design, Valuation and Commercialization
Grass Roots Events with focus on Football and Action Sports
categories.

10. Sports Marketing - Stakeholders

11. Sports Marketing - Stakeholders
Sports Properties
Media Partners
Collaborators
Sponsors

12. BU – Academies / Schools
Boca Juniors Football School
Target:
Boys and Girls from 5 to 14 years old
(Lima, Peru)
Modules and Structure:
3 programs (Summer, Autumn, Spring).
8 months, 130 hrs, 1 Championship per
module.
Deliverables:
Boca Juniors Certificate, tours to
Argentina, pre selection for Club’s minor
divisions.

13. BU – Education
Program in Sports Management & Law
Target:
Clubs, Sponsors, Media, Law & Research.
Modules and Structure:
Management, Finance, Law, Marketing,
PR, Events and Final Project.
6 months, 150 hrs of content.
Deliverables:
Dual Degree by CIES (FIFA & University of
Neuchatel) and USMP (biggest university
in Peru & owner Football Club leader)

14. BU – Education
College Prospects of America Inc.
Target:
Teen agers from 15-20 years old
Programs:
Basic, Moderate and Intensive Programs,
combining Academic (Toefl/SAT) and
Sports Agency (Video, Resume) services.
Deliverables:
Sports Scholarships within USA
Universities (NCAA 1, 2, 3), 25-100%
coverage.

15. BU – Education
Pasala !
Target:
Kids from 5 -15 from poorest
communities in Lima and Peru.
Modules and Structure:
3 programs (Summer, Autumn, Spring).
8 months, 130 hrs. (Two three-hour
sessions twice a week)
Deliverables:
Literacy and Sports capabilities within a
safe context.