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The art of communication - 
Managing digital 
communication 
Anoop John 
CTO, Zyxware
Wikipedia: Communication 
Communication is the activity of conveying 
information through the exchange of ideas, 
feelings, intentions, attitudes, expectations, 
perceptions or commands, as by speech, 
non-verbal gestures, writings, behavior and 
possibly by other means such as 
electromagnetic, chemical or physical 
phenomena. It is the meaningful exchange of 
information between two or more participants 
(machines, organisms or their parts). 
The art of communication
Define: Communication 
Merriam Websters: the act or process of using words, 
sounds, signs, or behaviors to express or exchange 
information or to express your ideas, thoughts, feelings, 
etc., to someone else 
Cambridge Dictionary: the exchange of information 
and the expression of feeling that can result in 
understanding 
Farlex Free Dictionary: The exchange of thoughts, 
messages, or information, as by speech, signals, writing, 
or behavior. 
The art of communication
Pieces involved 
The information - ideas, feelings, intentions, 
attitudes, expectations, perceptions or 
commands 
The sender 
The message - encoded information in the form 
of speech, non-verbal gestures, writings, 
behavior and possibly by other means such as 
electromagnetic, chemical or physical 
phenomena 
The receiver 
The information decoded from the message 
The art of communication
The art of communication 
Types of Messaging 
Verbal 
Email 
Project management system 
Documentation 
Voice chat / Phone call 
Video chat 
Personal meeting 
Non-verbal 
Expressions 
Behaviors 
Actions
Goals of Business Communication 
Understanding by the receiver 
Getting the receiver to act as required 
Getting the receiver to respond as required 
Building a relationship with the receiver 
Having the receiver build a favorable impression about 
the sender and the sender's organization 
Get the receiver to trust the sender 
Getting things done 
The art of communication
The art of communication 
Aspects to consider 
Complete 
Concise 
Concrete 
Clarity 
Considerate 
Courteous 
Correct 
Ref: 
http://www.slideshare.net/kamranqamar/business-communication-effective-business-communi 
cation-chapter-2
Email communication 
Proper subject lines 
Proper format 
Proper references 
Clearly specify actions to be taken by the receiver 
Think about unwritten aspects being conveyed 
Ensure proper sense is being conveyed 
Address the seven aspects 
Read from the perspective of the receiver 
Read couple of times before sending 
The art of communication
The art of communication 
Titles / Subjects 
Clear, short and complete 
Eg: 
ABC-project: Request for meeting about requirements on 
2014-09-24 
Resize thumbnail image in article teaser 
Avoid duplication 
Ensure that context / issue is clear
Sample Email 
Sub: ABC-project: Request for meeting on 2014-09-24 around 
requirements for new work 
The art of communication 
Dear Name, 
Thank you for sending over the requirements document. I have reviewed 
the document and I have some questions about the billing integration. I 
would like to request for a skype meeting with you on 2014-09-24 at 
5:30PM IST. Please confirm if the time is good for you. 
Thanks 
Anoop John 
Sr. Engineer
Date and Time 
Use YYYY-MM-DD format in all communication 
Use hyphens instead of / or . - more readable 
Mention time zones when specifying time 
The art of communication 
2014-09-26 1:00PM IST
Timing of messaging 
Be prompt in replying 
When a message requires an action do not wait for the 
action to be completed to send a reply. Reply an 
acknowledgement with plan & schedule of action, Reply 
again once action is completed 
When timelines are not going to be met communicate 
ahead of time 
Never surprise anybody, surprises are only for birthdays 
and anniversaries. Keep everybody updated with the 
progress and status of things 
The art of communication
Following up on communication 
Do not assume that the receiver will remember / plan 
everything and get things done like you have requested 
Follow up courteously 
Follow up until the action gets taken 
Fall through to other channels of communication when 
one channel does not yield results / actions 
The art of communication
Tracker communication 
Proper titles for issues 
Clear definition of issue, task, bug 
Documentation of actual work done 
Documentation of cause of problem and fix 
implemented 
Documentation of references 
Communicate a sense of professionalism and build 
trust in the client 
The art of communication
The art of communication 
Communication through 
documentation 
Thorough and comprehensives 
Clear and concrete 
Structure and format 
Communicate a sense of professionalism 
Convey a sense of dependability
Think about unwritten messages 
Style of writing 
Just clear cache to fix the issue ← impolite 
Sense of confidence 
I will get back to you on Monday with an answer 
Sense of dependability 
We have started working on the issue you have 
reported. We will fix this and get back to you. 
Polite and courteous 
Can you please let me know if you are going to be 
available on Monday 18th for a meeting 
The art of communication
Think about unwritten messages 
Sense of capability 
Being clear, complete and concrete conveys a sense of 
capability 
A concern for the other party 
I understand that the second feature is more critical 
to the business and I am prioritizing that 
The art of communication
The art of communication 
Tone of communication 
Assertive 
Defensive 
Aggressive 
Passive & don't care 
Confident & in control 
Negative 
Positive
Implying through unwritten 
messages 
I will get back to you on Monday - Don't come back to 
me asking for updates before that 
We are looking into this - We don't know what has 
happened 
We had pointed out the possibility of this happening 
and had suggested measures to prevent this - You did 
not follow our instructions or do what we had 
recommended 
As communicated earlier / documented - You are not 
reading the documentation / notes 
The art of communication
Oneness with the client 
Think from the perspective of the client 
Avoid you, your team 
Use us, we, our project, this project, the onsite team, the 
offshore team etc. Use this, the instead of your 
A clear understanding of the client business 
Convey a sense that you are re-aligning whenever 
required with the client at your own call 
The art of communication
Dependability and trustworthiness 
Always take initiative in taking up responsibilities 
If you know that something has to be done proactively 
communicate it to the client than wait for instructions 
Do not surprise 
Communicate clearly when there are changes in plans 
or changes in expectations 
Confirm understanding on both sides, do not assume 
The art of communication
Training through communication 
Use opportunities to train the client to align with the 
processes expectations. 
Communicate up front when expectations are not met 
or client does not align with processes 
When systems fail because of mismatched expectations 
or non-compliance refer to earlier communication and 
factually assert and connect failures to lack of 
compliance or mismatched expectations 
The art of communication
Final notes 
Understand difference between intention of sender, 
message and understanding of the receiver 
Be sensitive about the 7 aspects 
Plan your communication 
Stand in the receivers shoes 
Critically evaluate everything 
Re-read everything 
The art of communication
The art of communication 
Thank you

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The Art of Effective Digital Communication in 40 Characters

  • 1. The art of communication - Managing digital communication Anoop John CTO, Zyxware
  • 2. Wikipedia: Communication Communication is the activity of conveying information through the exchange of ideas, feelings, intentions, attitudes, expectations, perceptions or commands, as by speech, non-verbal gestures, writings, behavior and possibly by other means such as electromagnetic, chemical or physical phenomena. It is the meaningful exchange of information between two or more participants (machines, organisms or their parts). The art of communication
  • 3. Define: Communication Merriam Websters: the act or process of using words, sounds, signs, or behaviors to express or exchange information or to express your ideas, thoughts, feelings, etc., to someone else Cambridge Dictionary: the exchange of information and the expression of feeling that can result in understanding Farlex Free Dictionary: The exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior. The art of communication
  • 4. Pieces involved The information - ideas, feelings, intentions, attitudes, expectations, perceptions or commands The sender The message - encoded information in the form of speech, non-verbal gestures, writings, behavior and possibly by other means such as electromagnetic, chemical or physical phenomena The receiver The information decoded from the message The art of communication
  • 5. The art of communication Types of Messaging Verbal Email Project management system Documentation Voice chat / Phone call Video chat Personal meeting Non-verbal Expressions Behaviors Actions
  • 6. Goals of Business Communication Understanding by the receiver Getting the receiver to act as required Getting the receiver to respond as required Building a relationship with the receiver Having the receiver build a favorable impression about the sender and the sender's organization Get the receiver to trust the sender Getting things done The art of communication
  • 7. The art of communication Aspects to consider Complete Concise Concrete Clarity Considerate Courteous Correct Ref: http://www.slideshare.net/kamranqamar/business-communication-effective-business-communi cation-chapter-2
  • 8. Email communication Proper subject lines Proper format Proper references Clearly specify actions to be taken by the receiver Think about unwritten aspects being conveyed Ensure proper sense is being conveyed Address the seven aspects Read from the perspective of the receiver Read couple of times before sending The art of communication
  • 9. The art of communication Titles / Subjects Clear, short and complete Eg: ABC-project: Request for meeting about requirements on 2014-09-24 Resize thumbnail image in article teaser Avoid duplication Ensure that context / issue is clear
  • 10. Sample Email Sub: ABC-project: Request for meeting on 2014-09-24 around requirements for new work The art of communication Dear Name, Thank you for sending over the requirements document. I have reviewed the document and I have some questions about the billing integration. I would like to request for a skype meeting with you on 2014-09-24 at 5:30PM IST. Please confirm if the time is good for you. Thanks Anoop John Sr. Engineer
  • 11. Date and Time Use YYYY-MM-DD format in all communication Use hyphens instead of / or . - more readable Mention time zones when specifying time The art of communication 2014-09-26 1:00PM IST
  • 12. Timing of messaging Be prompt in replying When a message requires an action do not wait for the action to be completed to send a reply. Reply an acknowledgement with plan & schedule of action, Reply again once action is completed When timelines are not going to be met communicate ahead of time Never surprise anybody, surprises are only for birthdays and anniversaries. Keep everybody updated with the progress and status of things The art of communication
  • 13. Following up on communication Do not assume that the receiver will remember / plan everything and get things done like you have requested Follow up courteously Follow up until the action gets taken Fall through to other channels of communication when one channel does not yield results / actions The art of communication
  • 14. Tracker communication Proper titles for issues Clear definition of issue, task, bug Documentation of actual work done Documentation of cause of problem and fix implemented Documentation of references Communicate a sense of professionalism and build trust in the client The art of communication
  • 15. The art of communication Communication through documentation Thorough and comprehensives Clear and concrete Structure and format Communicate a sense of professionalism Convey a sense of dependability
  • 16. Think about unwritten messages Style of writing Just clear cache to fix the issue ← impolite Sense of confidence I will get back to you on Monday with an answer Sense of dependability We have started working on the issue you have reported. We will fix this and get back to you. Polite and courteous Can you please let me know if you are going to be available on Monday 18th for a meeting The art of communication
  • 17. Think about unwritten messages Sense of capability Being clear, complete and concrete conveys a sense of capability A concern for the other party I understand that the second feature is more critical to the business and I am prioritizing that The art of communication
  • 18. The art of communication Tone of communication Assertive Defensive Aggressive Passive & don't care Confident & in control Negative Positive
  • 19. Implying through unwritten messages I will get back to you on Monday - Don't come back to me asking for updates before that We are looking into this - We don't know what has happened We had pointed out the possibility of this happening and had suggested measures to prevent this - You did not follow our instructions or do what we had recommended As communicated earlier / documented - You are not reading the documentation / notes The art of communication
  • 20. Oneness with the client Think from the perspective of the client Avoid you, your team Use us, we, our project, this project, the onsite team, the offshore team etc. Use this, the instead of your A clear understanding of the client business Convey a sense that you are re-aligning whenever required with the client at your own call The art of communication
  • 21. Dependability and trustworthiness Always take initiative in taking up responsibilities If you know that something has to be done proactively communicate it to the client than wait for instructions Do not surprise Communicate clearly when there are changes in plans or changes in expectations Confirm understanding on both sides, do not assume The art of communication
  • 22. Training through communication Use opportunities to train the client to align with the processes expectations. Communicate up front when expectations are not met or client does not align with processes When systems fail because of mismatched expectations or non-compliance refer to earlier communication and factually assert and connect failures to lack of compliance or mismatched expectations The art of communication
  • 23. Final notes Understand difference between intention of sender, message and understanding of the receiver Be sensitive about the 7 aspects Plan your communication Stand in the receivers shoes Critically evaluate everything Re-read everything The art of communication
  • 24. The art of communication Thank you