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TEH: Science & Technology between Industrial Past and the Future

Key slides from my keynote speach in TEH Nordic HUB (https://teh.net/) meeting @ Cēsis (Latvia).

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TEH: Science & Technology between Industrial Past and the Future

  1. 1. @zz_zigurds Zigurds Zaķis Communication Strategist Science & Technology TEH NORDIC-HUB meeting Cēsis 21/02/2020 between Industrial Past and the Future http://www.zigurdszakis.lv Tw: @zz_zigurds FB, LinkedIn, SlideShare
  2. 2. @zz_zigurds zz 2020 Repurposing abandoned buildings for arts, culture and activism People, Arts and Buildings Connecting Supporting Advocating
  3. 3. @zz_zigurds zz 2020 (Arts & Culture) (Actvism) Science & Technology Industrial History Future, Sustainable Development People, Arts and Buildings Connecting Supporting Advocating
  4. 4. @zz_zigurds zz 2020 Science History Future
  5. 5. @zz_zigurds zz 2020 Can we change the Future? How? What's the role of History? Science & Technology: Why & How? How to make it all work together?
  6. 6. @zz_zigurds zz 2020 ● Our own ● Our craft ● Our company ● Our industry ● Clients ● Our Country ● Europe ● The World ● Changing with the time/opponent? Predicting future? Building the future
  7. 7. @zz_zigurds zz 2020 How do you change the future?
  8. 8. @zz_zigurds zz 2020 You change the story people tell themselves about the future they will live in!” Brian David Johnson, INTEL, futurist How do you change the future?
  9. 9. World 2030*
  10. 10. @zz_zigurds Rīga 2030
  11. 11. @zz_zigurds Tallinn 2030
  12. 12. @zz_zigurds
  13. 13. @zz_zigurds zz 2020 Make sense of the world Are key to social and group belonging Make us feel safer Articulate aspirations and expectations Provide direction Motivate / mobilize / recruit Are key to changing collective action (via Interests, Beliefs, Attitudes & Shared Meaning) Why stories: Essentially, a story expresses how and why life changes Nowadays: too much of information, to few important stories
  14. 14. @zz_zigurds zz 2020 “Designer (leader, marketer, politician) is master storyteller whose skill is measured by his or her ability to craft a compelling, consistent and believable story (narrative)” “Change by Design” Tim Brown, IDEO ! To craft a story, not just to provide more information or arguments The key to changing the future
  15. 15. @zz_zigurds zz 2020 “Designer (leader, marketer, politician) is master storyteller whose skill is measured by his or her ability to craft a compelling, consistent and believable story (narrative)” “Change by Design” Tim Brown, IDEO ! Compelling, consistent and believable strategic story (narrative) The key to changing the future
  16. 16. @zz_zigurds zz 2020 What's the role of History? History Future It's not that any story will change the future
  17. 17. @zz_zigurds zz 2020 Today Where are we going? What is important to us? What are our key challenges? What do we stand for? Against? How does the World (the System) works? Good Story (Narrative) Where are we coming from Who we are? Where are we now? Why? What are key challeges? Past Present Future
  18. 18. @zz_zigurds 2019 Rethinking the Past Reimagining Future Possibilities Reconsidering Present Concerns Creating New Strategic Narratives Identity narratives System narratives Issue/interest narratives System narratives
  19. 19. @zz_zigurds 2019 Rethinking the Past Reimagining Future Possibilities Reconsidering Present Concerns Creating THE Strategic Narrative Repurposing abandoned buildings for arts, culture and activism
  20. 20. @zz_zigurds zz 2020
  21. 21. @zz_zigurds zz 2020
  22. 22. @zz_zigurds zz 2020
  23. 23. @zz_zigurds zz 2020 History Future To create compelling, consistent and believable strategic story we need both: It's not that any story changes the future
  24. 24. @zz_zigurds zz 2020 It's not that any story changes the future Strategic story focuses on challenge
  25. 25. @zz_zigurds zz 2020
  26. 26. @zz_zigurds zz 2020 Next set of grand-challenges
  27. 27. @zz_zigurds zz 2020 AI TEH Nordic-Hub Strategic story is a part of AND interconnected with a bigger system (and its stories) TEH Global Challenges Europe Country City Industry It's not that any story changes the future We Board games and computers Cognitive and computer sciences
  28. 28. @zz_zigurds zz 2020 It's not that any story changes the future Ideas —> Ideology Story —> System of stories
  29. 29. @zz_zigurds zz 2020 Why Science & Technology?
  30. 30. @zz_zigurds zz 2020 Science & technology History Future Rich source of compelling, consistent and believable strategic stories Creates new knowledge Cultivates curiosity Cultivates culture of knowledge Cultivates responisbility
  31. 31. @zz_zigurds zz 2020 Science & technology History Future Rich source of compelling, consistent and believable strategic stories Part of Europe's OS (Rationality, Reason, Responsibility) Among EU strategic priorities (€, resources and agenda) Investments (EU, countries, cities, business > STEM etc.) Basis for sustainable competitive advantage for EU, counties, cities, industies Basis for value creation via human-centricism and understanding of people, societies, networks, data etc.
  32. 32. @zz_zigurds zz 2020 Science needs Communication Value for society • Role in society • Recruiting • Science Literacy Public understanding of science Public engagement with science and technology
  33. 33. @zz_zigurds zz 2020 Communication needs Science Human-centricism Deeper understanding of people: their aspirations, needs, fears, and motivations Deeper understanding of groups and societies: vulnerabilities and contradicitions; strenghts and weaknesses; dynamics of persuasion and behavior change Deeper and more meaningful stories Scientific approach Systematic application of research and knowledge Cognitive Sciences and Neuroscience Behavioral Sciences/Economics Cultural Anthropology Social networks (Network science) Data science System Dynamics and Systems Thinkng Simulations and Modeling Strategy Studies and Decision Sciences
  34. 34. @zz_zigurds zz 2020 Science & technology History Future Building our own future The only way!
  35. 35. @zz_zigurds zz 2020 You change the story people tell themselves about the future they will live in!” Brian David Johnson, INTEL, futurist How do you change the future? Strategic Storytelling
  36. 36. @zz_zigurds zz 2020 The role of strategist (leader) is to design conditions that creates better opportunities (conversations) to re-imagine our future better conversations Better future starts with
  37. 37. @zz_zigurds zz 2020 better conversations Better future starts with Strategic Stories (Narratives) Discovering Creating Ariticulating Cultivating Developing
  38. 38. Stratēģija ● Komunikācija ● Zīmolvedība ● Dizains Dzeltenā Zemūdene STUDIJA tw: @zz_zigurds blogs: www.ZigurdsZakis.lv

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