Slides from Selesti's talk at WeWork Spitalfields on the 11th January, 2017. Did you miss the talk? Get all the details on our accompanying blog post at the link below: https://www.selesti.com/blog/seo-trends-for-2017

1. Seb Atkinson
Search Marketing Manager
Supercharged digital, lovingly crafted
to perfection

3. Don’t get stuck in the past with
dated tactics

5. Find out…
• How to identify and keep up with trends in your industry
• How to get your website in order for 2017
• Why mobile is more important than ever
• Why you need to supercharge your site’s speed

8. 1. Create a page for next year’s terms
2. Run a link building campaign
3. Wait for the traffic to roll in
Three steps…

14. • Deleted countless old landing pages
• 301 redirected URLs to a handful of new landing pages
• 8X increase in leads

15. Why it worked:
• Ratio of useful pages vs poor pages improved
• SEO value was consolidated
• Better use of crawl budget

16. Featured Snippets

18. 80% CTR for featured snippets
Versus
35% for non-brand terms on position 1

19. 12 seconds

20. How to get them:
• Know what (factual) questions are being asked
• Adopt a Q&A format for content
• Use structured formatting like lists
• Optimise existing listings

21. Mobile indexing

23. How do you compare to
your competitors?

24. What should you do?
If your site is responsive, you should be fine
If your mobile site looks like this:
• m.domain.com
• domain.com/mobile/
Then go here:
https://webmasters.googleblog.com/2016/11/mobile-first-
indexing.html

26. • 47% of people expect a page to load in under 2 seconds
• 40% of people abandon websites if it takes over 3
seconds
Are you losing visitors?

27. A slow site could result in lower
search rankings

29. Your homework:
• Use Google Trends to find new content ideas
• Audit your content, delete & redirect irrelevant pages to
new ones
• Format your content to work with featured snippets
• Make your mobile site the best it can be
• Speed up your site

30. 12 seconds
Thank you!
Any questions?