An in depth dive into Google's Hummingbird algorithm. A series of examples of how it works, a look at related patents, and what it means for publishers and SEO professionals. Presented at Pubcon Las Vegas on October 22, 2013.
2. First Off... Who Am I?
Co-author: The Art of SEO
CEO: Stone Temple Consulting, 30+
person Digital Marketing and SEO firm
Columnist:
Interviewer:
31. “Where is the nearest pizza place?”
“How far is it from San Jose to Las Vegas?
“I want to know the price of gasoline”
Modified
“How tall is Anna Kournikova?
“When was the last episode of Breaking Bad? Query
Long Tail Impact
32. “Where is the nearest
pizza place?”
Modified
Query
“pizza
restaurants”
51. Example
Where is
the Nearest
Pizza Place?
Las Vegas
Pizza
• Does your site
show that it
makes pizza?
• Is the location
information on
the pages?
52. Example 2
Who is
Better, Tom
Brady or
Peyton
Manning?
Compare
Tom Brady
Peyton
Manning
• Does your
sport site have
a page that
discusses this
very common
question?
53. Query Anticipation
• What if Google knows that 25% of people who
enter the query “Eiffel Tower” next ask for the
height of the tower?
• Does your page answer that question?
• What are the real questions users have in
mind when they start with a basic query?
57. PageRank May No Longer Update
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Last updated in Feb 2013
Not bring updated again this year
Google may not update it again
Data was really bad quality anyway
Much better to focus on actual authority
– Not a number that Google uses anyway!
• Comes with industry knowledge