Media Studies

1. Ideas & inspirations
Music Video
1. Music and Visuals
 Pixelatedface tryingtofindhisidentity
 SettingitaroundBirminghaminrestaurants,athome,onthe train
 If we hadthe protagonistinblackandwhite butsurroundingsincolour
 Onlysee hisface and handsNOT FACE
 Girl as extradon’tknowshe’sthe one – she’slookingforhim
 Dancerson middle section
2. Disjunctive
 Someone planningajewellerytheftandthenasuperherocomesalongandsavesday
 Entertaining
 Unrealistic
 Escapism
Prefer1 as we like the meaningof the song!
Begin:
- Chronological Day
- Start withthemwakingupand doingdailymorningroutine
- Train
- Walkto bullring- escalatorshot–shopping
- Food- Greggs/Papajones
- Park?
- Lesson
- Mates
- Party – dance withfemale
Digipak
- Black Eyedpeas- AlbumThe Beginning –pixel cartooncharacters
- We keepthe pixilationasa motif throughourpromotionproducts.
- HighKey – attract the eye – subvertmostour dark
- Compassas the mainimage on digipak
-
Genre conventions
Our ideawill largelyrevolve aroundhybridconventions(Steve Neale) aswe agree withSteve Neale’s
ideathat “difference isabsolutelyessential tothe economyof genre asconstantrepetitionwould
not attract audiences”.We alsowantour videotostandout fromothers – whichwe can do through
by usingconventionsof Skrillex’sdubstepgenre andthenaddingsmall referencesto Justin Biebers
popbackground.
We tookinspirationfromDisclourse’sWhite Noisevideowhichbeginswithfollowingaman’s
morningandfrom Touch Route 66 where acouple meet.
 Conformto howtheyhave some elementsof naturalismandsome elementsof escapismfor
watchers.
Style – Narrative/Performance

2. Out of SvenCarlsson’stheory’swe have decidedtofocusonNarrative followingachronological daily
life of a male ina stereotypical boymeetsgirl story.However,we subvertfromthe stereotype
because he won’tnotice heruntil the end. Ourthematicstatementisthatinthe worldthere isa
perfectpersonforeveryone andinlife youmaynotnotice oryou mayendup withthe wrongperson
thisstoryline wasinspiredbythe lyricsof the songand the theorythat connectsthe videoandthe
lyricsof the song.Professional musicvideosthatinspireuswere Jsutin’spreviousvideoswere
mainlybasedonboymeetinggirl yetasthisisa songin a new genre we thoughtwe’dputa twiston
the concept.
Mise en scene
Costumes
- Male:Suit (blue) tomake himstandout
- Everyone else normal clothes
Lighting
- HighKey – subvert
Acting
- Naturalistic
Props
- Everydayitems:phone, publictransport,food
Setting
- Bedroom
- Train station
- Bullringshoppingcentre
- Park
- classroom