With such a saturated market, there's never been more reason to get online! Find out why it pays to be social and discover tips on how to get the most from your media. Out of the Box Marketing offers tactics and strategy that will get you noticed and ready to join the conversation!

1. SOCIAL MEDIA/ONLINE
MARKETING

2. Going Social
Are you beginning to see the many ways, in which having
an online presence will ultimately affect your marketing
endeavors? Think of it this way, in order to see a return on
investment, customers wish to see a return on emotion. That is,
your relationship with your customers can not be asymmetric.
In order for your customers to be loyal to your brand, you
have to reward, acknowledge and engage them! Social Media
can help create the conversation with your customer and
Online/Email Marketing can help to show your appreciation
and keep your brand at the forefront of their thoughts!
Social Media and Online Marketing: A new way of marketing
your business? Absolutely! Traditional methods of marketing What is our stand on the entire matter? Out of the Box utilizes
are still relevant; however, it is no longer enough to rely solely a holistic approach to your marketing efforts. We help to
on these techniques. Social media and online/email Marketing make sure you have a well defined brand and clear message.
infiltrates and touches every dimension of the marketing world, It doesn’t stop there, however. Having a well-branded
and we are going to explain exactly why that could not be truer. message and pushing it through various mediums is no longer
The truth of the matter is, with the growing popularity of DVR and adequate. With us, we will take your brand beyond this point
Satellite radio, consumers are now skipping over commercials and and take advantage of best practices sure to optimize your
are conversing about your business through social avenues, such marketing efforts. Approaching traditional marketing with
as Facebook and Twitter. Word of mouth is the greatest influence on fresh, unconventional ideas and coupling these efforts with
your brand and its perception, and consumers are most definitely a unique and compelling social media and online marketing
talking! The key to marketing success is to get in on the conversation! campaign is exactly how we will help your business maintain
As a business owner, could you imagine being able to listen in on its distinctive position within the marketplace. The landscape
every conversation that exists about your product or service? How of social media and online marketing is ever changing and we
about being able to monitor the conversation and perhaps do a bit will make sure your business is in the position to evolve with it!
of damage control or intervention? Having this ability is obviously
a critical asset to any business, and the wonderful thing about it The ultimate solutions to problems are rational; the
is, it actually exists. We call it analytics! In a world where you are process of finding them is not
not the only contributor of your brand perception, it is important W.Gordon
to define your message before someone else does it for you.

3. The Social Landscape
"YOU CAN'T AFFORD TO BE ANTI-SOCIAL"

4. General social media statistics 2012
On average in one year, we will share 415 pieces of content on Facebook,
we'll spend an average of about 23 minutes a day on Twitter, tweeting a total
of around 15,795 tweets, we'll check in 563 times on Foursquare, upload 196
hours of video on YouTube, and send countless emails
Social networking is still the fastest-growing active social media behavior
online, increasing from 36% of global Internet users to 59% managing their
profile on a monthly basis by the end of 2011
This is followed by updating a microblog (e.g. Twitter), which increased from
13% to 24%, and uploading video which increased from 21% to 27%. Monthly
'forum' contribution declined significantly from 38% to 32%, while blog-writing
stagnated at 27%.
There are now over 2.8 billion social media profiles, representing around half
of all internet users worldwide.
There are 70 million WordPress blogs worldwide
There are 39 million Tumblr blogs worldwide
Social Media statistics for Businesses 2012
•
36% of social media users post brand-related content
2 out of 3 social media users believe Twitter influences purchases
50% of people follow brands in social media
75% of companies now use Twitter as a marketing channel
60% of employees would like help from employers to share relevant content
40% of companies admit to having no training or governance of social media
41 percent of the class of 2011 used social media in their job search
38% of CEOs label social media a high priority, and 57% of businesses plan to
hike their social media spend in 2012
One in three small businesses are now using social media
89 percent of agencies said they would use Facebook to advertise for their
clients in 2012- either by purchasing ads, creating pages, or other methods of
engagement
39% of agencies said they would focus on Twitter, 36% YouTube, 21% LinkedIn
and 18% Google+
Posts from Facebook pages with 10,000 fans reach 30 percent to 40 percent
of their fans, posts from pages with 100,000 fans reach 20 percent to 30
percent of their fans and posts from pages with 1,000,000 or more fans reach
10 percent of their fans

5. You Tube Statistcs 2012
One hour of video is uploaded to YouTube every second-
that's 24 hours of video every 24 seconds, 60 hours a
Facebook statistics 2012 minute, 9 months every 2 hours, a decade every single day
and a century every 10 days
There are over one billion facebook posts per day YouTube sees four billion video views globally every day
A new study from Edgerank Checker suggests that the
average lifetime for a Facebook post is only three hours
Facebook has 845 million active users
There are 2.7 billion likes/comments per day
Facebook has reached 100 billion friendships
There are 250 million photos uploaded each day
Mobile Statistcs 2012
There are more iPhones sold per day (402k) than people
born in the World per day (300k)
Users accessing the web through mobile devices has almost
Twitter Statistics 2012 doubled every year since 2009
Global internet usage through mobile devices rose to 8.5% at
There are over 465 million Twitter accounts the end of 2011 (from 4.3%)
Twitter is growing at a rate of 11 accounts per second Mobile advertising is exploding-during Q4 2011, mobile
On a busy day, twitter sees about 175 million tweets advertising was up 39%
The US has 107.7 million Twitter accounts, Brazil has 33.3
million and Japan 29.9 million. This means that the US
represents 28.1 percent of all Twitter users.
The Netherlands is the most active country on Twitter 33%
of accounts located in the Netherlands posted at least one
publicly visible tweet between September 1 2011 and
November 30 2011- Japan was second with 30%, Spain third
with 29% and the US made a four-way tie with Indonesia,
Cenezuela and Canada at 28%.
The global average of accounts that are active (or those
that have tweeted at least once in three months) is only 27%-
which would indicate that less than a third of Twitter's total
accounts actually actively use the service
30% of twitter users have an income over $100,000

6. Why Invest?
"YOU CAN'T AFFORD TO BE ANTI-SOCIAL"

7. Why Social Media?
INCREASE YOUR CUSTOMER CONVERSION
Around 35% of consumers want to look at business's Facebook, Twitter and LinkedIn
profiles before buying any product or service. Of those, a massive 70% said they
wouldn't deal with a new company if they didn't have a social media presence.
GREAT FOR CUSTOMER RETENTION
It is well known that very few customers buy the first time they see, and getting
customers to sign up to a newsletter on a first visit is extremely difficult. However,
directing customers to your Facebook and Twitter pages provide an easy option for
them to follow your business, and you can update a greater audience with your
special offers and new products.
FANTASTIC FOR CUSTOMER SERVICE
People spend so much time on social media sites that it is often a preferred method
of communication for engaging with businesses. Getting a customer talking can be
key to making a sale, and the more open you are to engagement the higher your sales
conversion rates can be.
IT'S GREAT FOR YOUR SEO
The more pages and links you have into your business website the higher it will rank
on Google and other search engines. Having pages on facebook, twitter and LinkedIn
are a great way for you to control routes to your service.
IT'S TOO BIG TO IGNORE
That's right, everyone else is on it so you need to protect your brand. Many businesses
will at some point have dealt with corporate espionage. Plan ahead and plant your
flag. Online social space is valuable territory.
Why Online/Email Marketing?
JUST ONE CLICK OF THE MOUSE!All of your clients are available in one central
database easily accessed from anywhere. Stay in touch with your clients and let
them know what you're up to.
SAVE THE TREES!The wonderful thing about the world wide web is it's paperless,
which means that you get to save on all of those printing and mailing costs.
Throw away the stamps and with a simple push of the button, send a newsletter,
invitation or invite to every contact you've ever made.
MEASURING FOR SUCCESS!All results are easily measured! See your return
on investment. Online/Email marketing allows you to see who views your
newsletters and track where you acquire the most clients and which markets
are most profitable.
MEET SOMEONE NEW!The wonderful thing about online marketing is it not
only links you with current clients but also connects you with potential clients
absolutely free.
BUILD YOUR BRAND!Keep your clients informed about all that's happening with
your company as well as your community. Through use of effective marketing,
you can keep your brand and identity a fresh thought among all of your clients

8. Getting the Most
"YOU CAN'T AFFORD TO BE ANTI-SOCIAL"

9. Social Media Tips
BECOME AN EXPERT
In the digital realm, brands significantly lack credibility. Be educated on what
you choose to contribute to the social world and establish yourself as an
expert so that your brand may become a trusted source.
DEVELOP YOUR OWN SOCIAL VOICE
Be genuine and be transparent. Do not hire anyone to post positive things
about your brand or try to trick the audience. Speak in your own voice by
showing your passion for what you do.
ADD VALUE
Give an incentive for people to want to listen to what you have to say by
having something to offer. Suggest, tips and tricks of the trade and do not
over saturate the social realm with sales pitches and marketing for your
product or service. No one wants to be solicited all the time.
FOLLOW A SUCCESSFUL BRAND
follow a popular brand like Dell or Best Buy, in order to see how they get the
most from social media. Pay attention to how they engage their audience, to
the type of incentives they offer and how they drive traffic to their sites.
HAVE A CONVERSATION
A conversation is a two-way street. Therefore, make sure to respond to posts
and other UGC (user generated content). Retweet information that you find
valid and useful to your own audience. Become a part of the social culture by
truly engaging potential clients.
BE CONSISTENT
Make sure that you post during effective times and be careful not to
oversaturate the social arena. Do not allow days to go by without posting or
tweeting. This reflects negatively on your brand within the social realm
DON'T BE AFRAID
Do not be afraid to ask for followers, or ask for someone to retweet or repost
something that you have added. People tend to respond positively to a call to
action.
HAVE FUN!!!!.

10. How We Operate
"YOU CAN'T AFFORD TO BE ANTI-SOCIAL"

11. Why Out of the Box
We KEEP YOU CURRENT with the latest social media trends to maximize your
online presence.
Campaigns/Projects You'll ENJOY EFFECTIVE MARKETING at competitive rates.
Tweets/Posts/Blogs
Educational: Tips, etc.
We KEEP YOU CONNECTED to your clients with constant contact methods and
dynamic interactive marketing techniques.
TENT CREATION
CON
Take the time to RESEARCH YOUR CUSTOMER BASE to maximize your
marketing efforts.
ENGAGE YOUR CLIENTS with direct, informative, fun, and interactive marketing
techniques.
W E DI
We take a HOLISTIC APPROACH to marketing and will make sure that your
Contests/Incentives
2-Way conversation
WE ENGAGE
Events
Email/Database
Social Media
brand is marketed appropriately in an effort to maximize brand awareness and
brand loyalty.
Polls/Surveys
STIBUTE
You gain a FULL SERVICE MARKETING TEAM to add to your company
Provide you with template-free solutions CUSTOMIZED SPECIFICALLY FOR
YOUR BUSINESS and industry to set you apart from your competition
We truly CARE about your business and build life-long relationships.
WE MEASURE
Social Listening/Analytics: positioning/Reach
Comprehensive Report of all findings

12. Guidelines
"YOU CAN'T AFFORD TO BE ANTI-SOCIAL"

13. Social Media Guidelines
While partnering with Out Of The Box, in an effort to provide a successful
marketing campaign, please keep om mind that your actions, content and
writing are a reflection of yourself as well as Out Of The Box. Here are some
general guidelines that will help make your social media campaign a success!
When adding or editing content on your accounts, please remember to protect
confidential and proprietary information. Please do not refer to OOTB as
an employer or employee or express any affiliations that are not previously
agreed upon.
.
As a tip, try and be authentic and use your natural voice in order to reach your
clients on a more personal level.
Try not to use offensive language, derogatory comments, ethnic slurs, or even
post or comment on extreme views that could impact your client's perception
of you or your business. As a tip, this is a general rule of thumb for personal
accounts also, as they tend to be linked to your business accounts.
Make sure to site your sources when posting ideas, or content written by
someone else.
Try to only post effective information. Make your words count,
Always double-check spelling and grammar. Remember, once you post
something online, it will always be accessible, even if deleted.
We ask that you please be polite, intelligent and conversational. We also ask
that you do not in any way speak badly about Out Of The Box, complain
about our services, or anything that might defame us. In addition, as each
business has different needs and requirements, all marketing plans are
customized and are therefore different; as a result, we ask that you do
not share our exact fees with others (as we would not want them to expect
the same rate). Nevertheless, if you wish to let people know about our quality
of work at affordable prices, that would be much appreciated. :)

14. Follow Us
https://twitter.com/OutoftheBoxExp
Like Us
http://www.facebook.com/0ut0ftheb0x
Visit Us
www.outoftheboxexp.com