Wadim Schreiner

Auckland, New Zealand New Zealand

Head of Marketing Strategy at Progressive Enterprises Ltd (Countdown Supermarkets)

Advertising / Marketing / PR

Are you focused on what the customers really want or rather what you want from them? Are you getting honest and relevant insights that support your decision making process? Are you getting a bird’s eye view on your marketing efforts and are you asking the right questions? Over the last 15 years I have worked with numerous organisations who didn’t know what questions to ask, or simply stopped asking them altogether? To grow a brand, you need to 1. Challenge your current thinking and ask the right questions 2. Break a system of internal complacency 3. Be agile and forward thinking 4. Always consider from a customer perspective 5. Make decisions about what to stop doing BRAND, MARKETING...