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AUTEUR THEORY
R O S S H E M M I N G S
INTRODUCTION – CHRIS CUNNINGHAM
• British video artist born in Reading in 1970 and grew up in Suffolk
• Director of ambient and electronica music videos for artists such as
Autechre and Aphex Twin
• Also created art installations and short movies
• Mainly worked in music and commercial videos as well as video art
• Established in early 90’s designing robots for Clive Baker and David
Fincher
‘COME TO DADDY’ VIDEO
• 1997 – directed the well known video to ‘come to daddy’ by Aphex Twin
which got him noticed for his talents in directing music videos
• https://www.youtube.com/watch?v=h-9UvrLyj3k
VIDEO
SIGNATURES/CHARACTERISTICS
• Cunningham challenges the stereotypical portrayal of women, he does
so by blurring the faces of men onto women’s body’s
• There is also an arrow signature at the beginning of most of his videos
• Within his videos he experiments with different genders and ages of
people. Often including abnormal looking characters that offend some
audiences
• He also explores the idea of human deformity which separates his visual
style from that of other auteurs.
‘RUBBER JOHNNY’ VIDEO
• 2005 – Cunningham produced the video for another Aphex Twin song
‘rubber johnny’, this shows how disturbing his vision was becoming
• https://www.youtube.com/watch?v=SSMYy4X5xRo
SUMMARY
• Cunningham is an auteur artist with a very abstract way of looking at
things which makes him stand out as a very unique director
• Electric and ambient music fits his disturbing videos very well and
amplifies the nature of his videos
• Along with music videos, his talent has been noticed in the commercial
world with big names asking him to direct advertisement videos

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Auteur theory

  • 1. AUTEUR THEORY R O S S H E M M I N G S
  • 2. INTRODUCTION – CHRIS CUNNINGHAM • British video artist born in Reading in 1970 and grew up in Suffolk • Director of ambient and electronica music videos for artists such as Autechre and Aphex Twin • Also created art installations and short movies • Mainly worked in music and commercial videos as well as video art • Established in early 90’s designing robots for Clive Baker and David Fincher
  • 3. ‘COME TO DADDY’ VIDEO • 1997 – directed the well known video to ‘come to daddy’ by Aphex Twin which got him noticed for his talents in directing music videos • https://www.youtube.com/watch?v=h-9UvrLyj3k
  • 4. VIDEO SIGNATURES/CHARACTERISTICS • Cunningham challenges the stereotypical portrayal of women, he does so by blurring the faces of men onto women’s body’s • There is also an arrow signature at the beginning of most of his videos • Within his videos he experiments with different genders and ages of people. Often including abnormal looking characters that offend some audiences • He also explores the idea of human deformity which separates his visual style from that of other auteurs.
  • 5. ‘RUBBER JOHNNY’ VIDEO • 2005 – Cunningham produced the video for another Aphex Twin song ‘rubber johnny’, this shows how disturbing his vision was becoming • https://www.youtube.com/watch?v=SSMYy4X5xRo
  • 6. SUMMARY • Cunningham is an auteur artist with a very abstract way of looking at things which makes him stand out as a very unique director • Electric and ambient music fits his disturbing videos very well and amplifies the nature of his videos • Along with music videos, his talent has been noticed in the commercial world with big names asking him to direct advertisement videos