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Positioning and branding a small business
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Positioning and branding a small business
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
Creatively conduct low cost marketing researchHow? 1
12.
Focus on building one
or two strong brands based on one or two key associates Thanks man! 2
13.
3 Employ a
well integrated set of brand elements You are soooooo clever.
14.
Create a buzz
and a loyal brand community 4
15.
5 Leverage as many secondary associations as possible Good idea, good idea.
16.
RECAP Building brands
for small businesses is a challenge. Focus, consistency and creativity needed. Guidelines for building brands for small businesses.
17.
Credits http://gosmallbiz.com/wp- content/uploads/freshizer/96400f6b6562cbc1d525e80b2eb3ded3_When_Can_I_Hire_My_Kids_Ted_Jenkin-863- 430-c.png https://www.flickr.com/photos/s-t-r-a-n-g-e/7861971006/
http://jtbconsulting.co.za/wp-content/uploads/2014/09/Limited_Budget_Market_Research.jpg Images money @flickr http://www.richbatsford.com/wp-content/uploads/2015/03/7cc88bfd-5cff-453c-946c-4212433c0eef.jpg https://www.flickr.com/photos/krypto/2453233948/ http://blogs.fgcu.edu/ced/wp-content/uploads/sites/5/2012/04/what_babies_see.jpg http://images.wookmark.com/326764_creative-baby-photography-queenie-liao-12.jpg http://i.ytimg.com/vi/orpr6lw-21s/maxresdefault.jpg http://www.wallpapersfolder.com/user-content/uploads/wall/o/2013/10/two-babies-talking-to-each-other.jpg http://i.ytimg.com/vi/iM_1poHUzg8/maxresdefault.jpg http://kingstonyip.com/wp-content/uploads/2011/05/IMG_7185.jpg http://i.ytimg.com/vi/_UfFY6PSVu0/maxresdefault.jpg http://www.mentalhealthy.co.uk/sites/default/files/bigstock_Dart_1840349.jpg
18.
CREATED BY P.VISHAL, IIT
MADRAS DURING AN INTERNSHIP UNDER PROF. SAMEER MATHUR, IIM LUCKNOW WWW.IIMINTERNSHIP.COM
19.
That’s how you do it
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