Small businesses

11. Creatively
conduct low
cost marketing
researchHow?
1

12. Focus on
building one or
two strong
brands based
on one or two
key associates
Thanks
man!
2

13. 3 Employ a well
integrated
set of
brand
elements
You are
soooooo
clever.

14. Create a buzz and a loyal
brand community
4

15. 5
Leverage as
many
secondary
associations
as possible
Good
idea,
good
idea.

16. RECAP
 Building brands for small
businesses is a challenge.
 Focus, consistency and
creativity needed.
 Guidelines for building brands
for small businesses.

17. Credits
 http://gosmallbiz.com/wp-
content/uploads/freshizer/96400f6b6562cbc1d525e80b2eb3ded3_When_Can_I_Hire_My_Kids_Ted_Jenkin-863-
430-c.png
 https://www.flickr.com/photos/s-t-r-a-n-g-e/7861971006/
 http://jtbconsulting.co.za/wp-content/uploads/2014/09/Limited_Budget_Market_Research.jpg
 Images money @flickr
 http://www.richbatsford.com/wp-content/uploads/2015/03/7cc88bfd-5cff-453c-946c-4212433c0eef.jpg
 https://www.flickr.com/photos/krypto/2453233948/
 http://blogs.fgcu.edu/ced/wp-content/uploads/sites/5/2012/04/what_babies_see.jpg
 http://images.wookmark.com/326764_creative-baby-photography-queenie-liao-12.jpg
 http://i.ytimg.com/vi/orpr6lw-21s/maxresdefault.jpg
 http://www.wallpapersfolder.com/user-content/uploads/wall/o/2013/10/two-babies-talking-to-each-other.jpg
 http://i.ytimg.com/vi/iM_1poHUzg8/maxresdefault.jpg
 http://kingstonyip.com/wp-content/uploads/2011/05/IMG_7185.jpg
 http://i.ytimg.com/vi/_UfFY6PSVu0/maxresdefault.jpg
 http://www.mentalhealthy.co.uk/sites/default/files/bigstock_Dart_1840349.jpg

18. CREATED BY
P.VISHAL, IIT MADRAS
DURING AN INTERNSHIP
UNDER PROF. SAMEER
MATHUR, IIM LUCKNOW
WWW.IIMINTERNSHIP.COM

19. That’s
how you
do it