Its about the Beans made by the company Heinz

2. Head office of the company in Mumbai.
Branches in Mumbai, Delhi, Chennai and Kolkata.
This manufacturing facility is HACCP(Hazard analysis
and critical control points) certified and follows
GFMP (Good Food Manufacturing Practices)
It is the one of the fastest FMCG company.
Zero debt Company.
ISO 9001:2000 quality management system.

3. Mission & Vision of the
“Heinz as a food company company trusted leader in nutrition
in India is a
Mission and Pure Food Company,
and wellness. Regarded as the original vision of the
Heinz is dedicated to the sustainable health of the people, the
company
Mission
planet and our Company”.
Vision
‘‘We define a compelling, sustainable future and
create the path to achieve it.’’

4. Distributors of the company

5. HNFI -Heinz Nutrition Foundation India
• Founded in 1997 as a Non Profit Trust
• To advance the Knowledge and practice of nutrition.
Mission of HNFI:

6. SWOT ANALYSIS
S
STRENGTH
W
WEAKNESS
Strong brand portfolio
Strong financial performance
of business segment
Diversified operations
Research and development
Low inventory turnover
Rating downgraded
Manufacturing plant in the US
dependent on economic
environment
O
OPPORTUNITY
Growing baby food market
New product launches
Changing consumer habit
Further international
expansion
Growth of emerging markets
Emerging the market of china
and brazil
T
THREATS
Private label growth
Increasing competition and
industry consolidation
FDA regulations
Losing to business to suppliers

7. Distribution Channel:

9. Promotion strategy of Heinz

11. HEINZ BEANZ TRIVIA
Between 1941 and 1948, the Ministry of Food did the nation a favour
by classifying baked beans as 'essential' in the rationing system.
In 2005 Heinz Beanz had the honour of being voted 'Most Loved
Brand' by the British public.
Heinz Beanz are exported to over 60 countries including Russia and
China
1 million people have Heinz Beanz for their dinner every day

12. WHY NEEDED IN INDIA
Obesity is emerging as a public health problem among adolescents in India
Attention-Deficit Hyperactivity Disorder (ADHD) in kids
Malfunctioning of kidneys due to increased cholestrol which leads to swelling, infection or
damage in kidneys
High blood pressure and High cholesterol
Type 2 diabetes.
Increase in the number of heart attacks

13. HEINZ BEANS
Integral part of the modern full English
breakfast
2.3 million British people eat Heinz Baked
Beans; 1 million of those people eat them
for dinner
It has been proven that consumption of
baked beans does indeed lower total
cholesterol levels and low-density
lipoprotein cholesterol, even in normocholesterolaemic individuals

14. BETTER FOR YOUR HEART
Our Better for you platform includes foods that
are the focus of our ongoing initiative to reduce
sodium and sugar and eliminate trans fats.

15. • Heinz is enhancing to deliver
higher nutrition by adding
vegetables and whole grains.

17. FOR ALL AGES

18. WEIGHT MANAGEMENT
• Good source of fibre
• Low calorie content

19. BEANZ EQUIVALENT TO
Run
7 min
Walk
20 min
Swim
9 min
Cycle
9 min
Aerobics
12 min
Tennis
9 min
Weights
14 min

20. HEALTH MANAGEMENT
Offer low-protein
products for consumers
who must restrict
protein consumption,
such as people with
kidney disease.
Gluten-free products for
individuals with celiac
disease or sensitivity to
gluten

21.  Heinz Baked Beans (415g)  32p
 Branston Baked Beans
(410g)
 69p
 ASDA Baked Beans (410g)  41p
 Tesco Baked Beans (420g)  40p
 Smart Price Baked Beans
(410g)
 26p
 Everyday Value Baked
Beans (420g)
 26p