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Immersion in Public Design

Policies that work for People
Sabine Junginger, PhD
Fellow | Hertie School of Governance
Visiting Prof. | Macromedia University of Applied Sciences
s.junginger@hertie-school.org
INNOVATING PUBLIC ORGANIZATIONS 

THROUGH HUMAN-CENTERED DESIGN
Master Public Policy 2010
DESIGN IN POLICY-MAKING 

& POLICY IMPLEMENTATION
Master Public Policy 2015
THINK$ALOUD$
The minimum wage was criticized heavily for its
bureaucratic and documentation obligations
The policy was introduced with the beginning of 2015 and makes a
minimum salary of €8.5 per hour mandatory for all employees in
Germany
“Chemical Industry: Employers’ President
criticizes bureaucracy of minimum wage”
(Wirtschaftswoche, 25.04.15)
“Minimum wage: Merkel wants to ‘reduce
bureaucracy if necessary’”
(Handelsblatt, 20.01.15)
“Widespread criticism of minimum wage
bureaucracy”
(Pforzheimer Zeitung, 25.01.15)
“Minimum wage controls: a monster of
bureaucracy”
(Handwerksblatt, January 2015)
“Restaurant industry: Thousands of
restaurant owners protest minimum wage
bureaucracy”
(Focus, 27.04.2015)
DESIGN IN POLICY-MAKING 

& POLICY IMPLEMENTATION
Master Public Policy 2015
Junginger 2015
identifying
policy need
clarifying
policy need
formulating
policy
implementing
policy
evaluating
policy outcomes
How Policy-Makers Approach Policy Design
(Example of Policy Cycle by Howlett & Ramesh, 2003)
Junginger 2015
identifying
policy need
clarifying
policy need
formulating
policy
implementing
policy
evaluating
policy outcomes
Policy Making
How Policy-Makers Approach Policy Design
(Example of Policy Cycle by Howlett & Ramesh, 2003)
Junginger 2015
identifying
policy need
clarifying
policy need
formulating
policy
implementing
policy
evaluating
policy outcomes
Policy Making Policy Implementation
How Policy-Makers look at Policy Design
(Example of Policy Cycle by Howlett & Ramesh, 2003)
Junginger 2015
identifying
policy need
clarifying
policy need
formulating
policy
implementing
policy
evaluating
policy outcomes
Responsive, Linear, Fragmented
Policy Design Policy Implementation
How Policy-Makers look at Policy Design
(Example of Policy Cycle by Howlett & Ramesh, 2003)
Junginger 2015
The Guide, Version 2002, ATO
Designing by
Organizations
Designing by
Organizations
Designing for
Citizens
Designing with
Citizens
Designing by
Citizens
Designing for
Organizations
Designing with
Organizations
Design experts design
for organizational
staff and for citizens
Design experts design
with citizens for
organizational staff
Citizens design for
organizational staff
Design experts design
with organizational
staff for citizens
Organizational staff
designs for citizens
Organizational staff
co-designs with citizens
Design experts design
with organizational
staff and with citizens
Citizens design with
organizational staff
Organizational staff
and citizens co-create
and ‘co-produce’
(i.e., operate the new)
Organizational Engagement Matrix
Organizational design practices are influenced by what the organization perceives
to be their own design capability and by who organizations assign a role in designing–
that is who the organizations thinks possesses the necessary and sufficient design
expertise for a specific problem
Junginger forthcoming
Thursday, April 25, 13
Pro-Active, Integrated, Human-Centered
The Guide, Version 2002, ATO
Thank you.
s.junginger@hertie-school.org

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Sabine Junginger - Presentation for Immersion in Public Design -

  • 1. Immersion in Public Design
 Policies that work for People Sabine Junginger, PhD Fellow | Hertie School of Governance Visiting Prof. | Macromedia University of Applied Sciences s.junginger@hertie-school.org
  • 2.
  • 3.
  • 4.
  • 5. INNOVATING PUBLIC ORGANIZATIONS 
 THROUGH HUMAN-CENTERED DESIGN Master Public Policy 2010 DESIGN IN POLICY-MAKING 
 & POLICY IMPLEMENTATION Master Public Policy 2015
  • 6. THINK$ALOUD$ The minimum wage was criticized heavily for its bureaucratic and documentation obligations The policy was introduced with the beginning of 2015 and makes a minimum salary of €8.5 per hour mandatory for all employees in Germany “Chemical Industry: Employers’ President criticizes bureaucracy of minimum wage” (Wirtschaftswoche, 25.04.15) “Minimum wage: Merkel wants to ‘reduce bureaucracy if necessary’” (Handelsblatt, 20.01.15) “Widespread criticism of minimum wage bureaucracy” (Pforzheimer Zeitung, 25.01.15) “Minimum wage controls: a monster of bureaucracy” (Handwerksblatt, January 2015) “Restaurant industry: Thousands of restaurant owners protest minimum wage bureaucracy” (Focus, 27.04.2015) DESIGN IN POLICY-MAKING 
 & POLICY IMPLEMENTATION Master Public Policy 2015
  • 8. identifying policy need clarifying policy need formulating policy implementing policy evaluating policy outcomes How Policy-Makers Approach Policy Design (Example of Policy Cycle by Howlett & Ramesh, 2003) Junginger 2015
  • 9. identifying policy need clarifying policy need formulating policy implementing policy evaluating policy outcomes Policy Making How Policy-Makers Approach Policy Design (Example of Policy Cycle by Howlett & Ramesh, 2003) Junginger 2015
  • 10. identifying policy need clarifying policy need formulating policy implementing policy evaluating policy outcomes Policy Making Policy Implementation How Policy-Makers look at Policy Design (Example of Policy Cycle by Howlett & Ramesh, 2003) Junginger 2015
  • 11. identifying policy need clarifying policy need formulating policy implementing policy evaluating policy outcomes Responsive, Linear, Fragmented Policy Design Policy Implementation How Policy-Makers look at Policy Design (Example of Policy Cycle by Howlett & Ramesh, 2003) Junginger 2015
  • 12. The Guide, Version 2002, ATO
  • 13. Designing by Organizations Designing by Organizations Designing for Citizens Designing with Citizens Designing by Citizens Designing for Organizations Designing with Organizations Design experts design for organizational staff and for citizens Design experts design with citizens for organizational staff Citizens design for organizational staff Design experts design with organizational staff for citizens Organizational staff designs for citizens Organizational staff co-designs with citizens Design experts design with organizational staff and with citizens Citizens design with organizational staff Organizational staff and citizens co-create and ‘co-produce’ (i.e., operate the new) Organizational Engagement Matrix Organizational design practices are influenced by what the organization perceives to be their own design capability and by who organizations assign a role in designing– that is who the organizations thinks possesses the necessary and sufficient design expertise for a specific problem Junginger forthcoming Thursday, April 25, 13
  • 14. Pro-Active, Integrated, Human-Centered The Guide, Version 2002, ATO