SlideShare une entreprise Scribd logo

Analyzing Consumer Markets and Buyer Behavior

•Télécharger en tant que PPT, PDF•
•
S
Sumit Pradhan

The document discusses factors that influence consumer buying behavior and the consumer decision-making process. It outlines that consumer behavior is shaped by cultural, social, personal, and psychological factors. It also describes the stages consumers go through in the buying process, including problem recognition, information search, evaluation, purchase, and post-purchase evaluation. Marketers need to understand these influences and stages to effectively market to consumers.

TechnologieDéveloppement personnel
1  sur  16
Chapter 6 Analyzing Consumer Markets and Buyer Behavior PowerPoint by Karen E. James Louisiana State University - Shreveport
Objectives ,[object Object],[object Object]
Consumer Behavior ,[object Object],[object Object]
How and Why Consumers Buy ,[object Object],[object Object],[object Object],[object Object],[object Object]
How and Why Consumers Buy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How and Why Consumers Buy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Major U.S. Social Classes ,[object Object]
How and Why Consumers Buy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How and Why Consumers Buy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How and Why Consumers Buy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],VALS 2 classifies U.S. adults into eight psychographic groups
How and Why Consumers Buy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Buying Decision Process ,[object Object],[object Object],[object Object],[object Object]
Consumer Buying Decision Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Buying Decision Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Buying Decision Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Buying Decision Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer Buying Decision Process ,[object Object],[object Object],[object Object],[object Object]

Recommandé

Consumer Buying Behavior
Consumer Buying BehaviorConsumer Buying Behavior
Consumer Buying Behavior
sharpchen
 
Consumer behavior models
Consumer behavior modelsConsumer behavior models
Consumer behavior models
Yohitha Desai
 
Consumer Markets and Consumer Buyer Behavior
Consumer Markets and Consumer Buyer BehaviorConsumer Markets and Consumer Buyer Behavior
Consumer Markets and Consumer Buyer Behavior
Mehmet Cihangir
 
Consumer buying behaviour
Consumer buying behaviourConsumer buying behaviour
Consumer buying behaviour
Shashi Shekhar
 
Product and Brand Management
Product and Brand ManagementProduct and Brand Management
Product and Brand Management
Dr. Gururaj Phatak
 
Business Markets and Business Buyer Behavior
Business Markets and Business Buyer BehaviorBusiness Markets and Business Buyer Behavior
Business Markets and Business Buyer Behavior
Mehmet Cihangir
 
Consumer Decision Making Process
Consumer Decision Making ProcessConsumer Decision Making Process
Consumer Decision Making Process
bhagchand
 
Consumer Decision Making
Consumer Decision MakingConsumer Decision Making
Consumer Decision Making
ajithsrc
 

Recommandé

Consumer Buying Behavior
Consumer Buying BehaviorConsumer Buying Behavior
Consumer Buying Behavior
sharpchen
 
Consumer behavior models
Consumer behavior modelsConsumer behavior models
Consumer behavior models
Yohitha Desai
 
Consumer Markets and Consumer Buyer Behavior
Consumer Markets and Consumer Buyer BehaviorConsumer Markets and Consumer Buyer Behavior
Consumer Markets and Consumer Buyer Behavior
Mehmet Cihangir
 
Consumer buying behaviour
Consumer buying behaviourConsumer buying behaviour
Consumer buying behaviour
Shashi Shekhar
 
Product and Brand Management
Product and Brand ManagementProduct and Brand Management
Product and Brand Management
Dr. Gururaj Phatak
 
Business Markets and Business Buyer Behavior
Business Markets and Business Buyer BehaviorBusiness Markets and Business Buyer Behavior
Business Markets and Business Buyer Behavior
Mehmet Cihangir
 
Consumer Decision Making Process
Consumer Decision Making ProcessConsumer Decision Making Process
Consumer Decision Making Process
bhagchand
 
Consumer Decision Making
Consumer Decision MakingConsumer Decision Making
Consumer Decision Making
ajithsrc
 
Unit 1 INTRODUCTION TO CONSUMER BEHAVIOUR
Unit 1 INTRODUCTION TO CONSUMER BEHAVIOURUnit 1 INTRODUCTION TO CONSUMER BEHAVIOUR
Unit 1 INTRODUCTION TO CONSUMER BEHAVIOUR
MAHUA MUKHERJEE
 
Distribution Channel Management
Distribution Channel ManagementDistribution Channel Management
Distribution Channel Management
Dr. Parveen Kaur Nagpal
 
Marketing research
Marketing researchMarketing research
Marketing research
Arian Hadi
 
Consumer behaviour unit 1
Consumer behaviour unit 1Consumer behaviour unit 1
Consumer behaviour unit 1
Dnyan Bharti society/BMS,Dahanu
 
Analyzing Consumer Markets
Analyzing Consumer MarketsAnalyzing Consumer Markets
Analyzing Consumer Markets
Nishant Agrawal
 
Identifying Market Segments and Selecting Target Markets
Identifying Market Segments and Selecting Target MarketsIdentifying Market Segments and Selecting Target Markets
Identifying Market Segments and Selecting Target Markets
Sumit Pradhan
 
Introduction to consumer behavior
Introduction to consumer behaviorIntroduction to consumer behavior
Introduction to consumer behavior
Puspanjali Bhandari
 
BB Chapter One: Consumer Behavior and Marketing Strategy
BB Chapter One: Consumer Behavior and Marketing StrategyBB Chapter One: Consumer Behavior and Marketing Strategy
BB Chapter One: Consumer Behavior and Marketing Strategy
BBAdvisor
 
Consumer markets and consumer buyer behavior
Consumer markets and consumer buyer behaviorConsumer markets and consumer buyer behavior
Consumer markets and consumer buyer behavior
Hisham Salah, MBA, PMD
 
Buyer behaviour
Buyer behaviourBuyer behaviour
Buyer behaviour
osmawati
 
Buying Decision Process
Buying Decision ProcessBuying Decision Process
Buying Decision Process
Prashant Kumar Gupta
 
SEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGSEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONING
VIRUPAKSHA GOUD
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer Behaviour
Arjun Ramesh
 
Product
ProductProduct
Product
abhinandnandakumar
 
Analyzing Business Market
Analyzing Business MarketAnalyzing Business Market
Analyzing Business Market
Huê Bùi Thị
 
Consumer buying behaviour
Consumer buying behaviourConsumer buying behaviour
Consumer buying behaviour
vinita111
 
Marketing concepts
Marketing conceptsMarketing concepts
Marketing concepts
Robin Gulati
 
Customer value and Satisfaction
Customer value and SatisfactionCustomer value and Satisfaction
Customer value and Satisfaction
Kiran Prasad Naik
 
Marketing Environment
Marketing EnvironmentMarketing Environment
Marketing Environment
Mahmudul Hasan
 
Models of consumer behaviour
Models of consumer behaviourModels of consumer behaviour
Models of consumer behaviour
Vikram g b
 
Int To Mktng Ch6
Int To Mktng Ch6Int To Mktng Ch6
Int To Mktng Ch6
guestfa353b
 
Int To Mktng Ch6
Int To Mktng Ch6Int To Mktng Ch6
Int To Mktng Ch6
Universidad de Monterrey
 

Contenu connexe

Tendances

Marketing research
Marketing researchMarketing research
Marketing research
Arian Hadi
 
BB Chapter One: Consumer Behavior and Marketing Strategy
BB Chapter One: Consumer Behavior and Marketing StrategyBB Chapter One: Consumer Behavior and Marketing Strategy
BB Chapter One: Consumer Behavior and Marketing Strategy
BBAdvisor
 
Buyer behaviour
Buyer behaviourBuyer behaviour
Buyer behaviour
osmawati
 
Analyzing Business Market
Analyzing Business MarketAnalyzing Business Market
Analyzing Business Market
Huê Bùi Thị
 
Consumer buying behaviour
Consumer buying behaviourConsumer buying behaviour
Consumer buying behaviour
vinita111
 
Marketing concepts
Marketing conceptsMarketing concepts
Marketing concepts
Robin Gulati
 
Customer value and Satisfaction
Customer value and SatisfactionCustomer value and Satisfaction
Customer value and Satisfaction
Kiran Prasad Naik
 

Tendances (20)

Unit 1 INTRODUCTION TO CONSUMER BEHAVIOUR
Unit 1 INTRODUCTION TO CONSUMER BEHAVIOURUnit 1 INTRODUCTION TO CONSUMER BEHAVIOUR
Unit 1 INTRODUCTION TO CONSUMER BEHAVIOUR
 
Distribution Channel Management
Distribution Channel ManagementDistribution Channel Management
Distribution Channel Management
 
Marketing research
Marketing researchMarketing research
Marketing research
 
Consumer behaviour unit 1
Consumer behaviour unit 1Consumer behaviour unit 1
Consumer behaviour unit 1
 
Analyzing Consumer Markets
Analyzing Consumer MarketsAnalyzing Consumer Markets
Analyzing Consumer Markets
 
Identifying Market Segments and Selecting Target Markets
Identifying Market Segments and Selecting Target MarketsIdentifying Market Segments and Selecting Target Markets
Identifying Market Segments and Selecting Target Markets
 
Introduction to consumer behavior
Introduction to consumer behaviorIntroduction to consumer behavior
Introduction to consumer behavior
 
BB Chapter One: Consumer Behavior and Marketing Strategy
BB Chapter One: Consumer Behavior and Marketing StrategyBB Chapter One: Consumer Behavior and Marketing Strategy
BB Chapter One: Consumer Behavior and Marketing Strategy
 
Consumer markets and consumer buyer behavior
Consumer markets and consumer buyer behaviorConsumer markets and consumer buyer behavior
Consumer markets and consumer buyer behavior
 
Buyer behaviour
Buyer behaviourBuyer behaviour
Buyer behaviour
 
Buying Decision Process
Buying Decision ProcessBuying Decision Process
Buying Decision Process
 
SEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGSEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONING
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer Behaviour
 
Product
ProductProduct
Product
 
Analyzing Business Market
Analyzing Business MarketAnalyzing Business Market
Analyzing Business Market
 
Consumer buying behaviour
Consumer buying behaviourConsumer buying behaviour
Consumer buying behaviour
 
Marketing concepts
Marketing conceptsMarketing concepts
Marketing concepts
 
Customer value and Satisfaction
Customer value and SatisfactionCustomer value and Satisfaction
Customer value and Satisfaction
 
Marketing Environment
Marketing EnvironmentMarketing Environment
Marketing Environment
 
Models of consumer behaviour
Models of consumer behaviourModels of consumer behaviour
Models of consumer behaviour
 

Similaire à Analyzing Consumer Markets and Buyer Behavior

Int To Mktng Ch6
Int To Mktng Ch6Int To Mktng Ch6
Int To Mktng Ch6
guestfa353b
 
Mba marketing m-analyzing consumer markets - copy
Mba marketing m-analyzing consumer markets - copyMba marketing m-analyzing consumer markets - copy
Mba marketing m-analyzing consumer markets - copy
kumarrsonal
 
Chapter6 analyzing consumer markets
Chapter6 analyzing consumer marketsChapter6 analyzing consumer markets
Chapter6 analyzing consumer markets
hidelzacastillo
 
Consumer behaviour, ch 3
Consumer behaviour, ch 3Consumer behaviour, ch 3
Consumer behaviour, ch 3
satishjoshidbs
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
tuki1
 
Chapter 06 analyzing consumer markets
Chapter 06 analyzing consumer marketsChapter 06 analyzing consumer markets
Chapter 06 analyzing consumer markets
hidelzacastillo
 

Similaire à Analyzing Consumer Markets and Buyer Behavior (20)

Int To Mktng Ch6
Int To Mktng Ch6Int To Mktng Ch6
Int To Mktng Ch6
 
Int To Mktng Ch6
Int To Mktng Ch6Int To Mktng Ch6
Int To Mktng Ch6
 
Ch05 Print
Ch05 PrintCh05 Print
Ch05 Print
 
Mba marketing m-analyzing consumer markets - copy
Mba marketing m-analyzing consumer markets - copyMba marketing m-analyzing consumer markets - copy
Mba marketing m-analyzing consumer markets - copy
 
Chapter6 analyzing consumer markets
Chapter6 analyzing consumer marketsChapter6 analyzing consumer markets
Chapter6 analyzing consumer markets
 
Consumer behaviour, ch 3
Consumer behaviour, ch 3Consumer behaviour, ch 3
Consumer behaviour, ch 3
 
ajaykumarta-Unit 2 consumer behavior
ajaykumarta-Unit 2 consumer behaviorajaykumarta-Unit 2 consumer behavior
ajaykumarta-Unit 2 consumer behavior
 
consumer behaviour
consumer behaviourconsumer behaviour
consumer behaviour
 
Chapter6
Chapter6Chapter6
Chapter6
 
Analyzing Consumer Market.pptx
Analyzing Consumer Market.pptxAnalyzing Consumer Market.pptx
Analyzing Consumer Market.pptx
 
Marketing_Chapter5_Consumer_Markets_and_Buyer_Behavior_.pdf
Marketing_Chapter5_Consumer_Markets_and_Buyer_Behavior_.pdfMarketing_Chapter5_Consumer_Markets_and_Buyer_Behavior_.pdf
Marketing_Chapter5_Consumer_Markets_and_Buyer_Behavior_.pdf
 
2011.2.06 Marketing
2011.2.06 Marketing2011.2.06 Marketing
2011.2.06 Marketing
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
 
Consumer behaviour
Consumer behaviourConsumer behaviour
Consumer behaviour
 
Consumer behaviour :Basic Presentation
Consumer behaviour :Basic PresentationConsumer behaviour :Basic Presentation
Consumer behaviour :Basic Presentation
 
FOM-Lecture-8.pptx
FOM-Lecture-8.pptxFOM-Lecture-8.pptx
FOM-Lecture-8.pptx
 
Chapter 06 analyzing consumer markets
Chapter 06 analyzing consumer marketsChapter 06 analyzing consumer markets
Chapter 06 analyzing consumer markets
 
Final pp slide
Final pp slideFinal pp slide
Final pp slide
 
Mkt304ch5and6
Mkt304ch5and6Mkt304ch5and6
Mkt304ch5and6
 
MMUnit IV.pdf
MMUnit IV.pdfMMUnit IV.pdf
MMUnit IV.pdf
 

Plus de Sumit Pradhan

Plus de Sumit Pradhan (15)

Designing and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing CommunicationsDesigning and Managing Integrated Marketing Communications
Designing and Managing Integrated Marketing Communications
 
Managing Retailing, Wholesaling, and Market Logistics
Managing Retailing, Wholesaling, and Market LogisticsManaging Retailing, Wholesaling, and Market Logistics
Managing Retailing, Wholesaling, and Market Logistics
 
Designing and Managing Value Networks and Marketing Channels
Designing and Managing Value Networks and Marketing ChannelsDesigning and Managing Value Networks and Marketing Channels
Designing and Managing Value Networks and Marketing Channels
 
Designing Pricing Strategies and Programs
Designing Pricing Strategies and ProgramsDesigning Pricing Strategies and Programs
Designing Pricing Strategies and Programs
 
Designing and Managing Services
Designing and Managing ServicesDesigning and Managing Services
Designing and Managing Services
 
Setting Product and Brand Strategy
Setting Product and Brand StrategySetting Product and Brand Strategy
Setting Product and Brand Strategy
 
Developing, Positioning, and Differentiating Products through the Life Cycle
Developing, Positioning, and Differentiating Products through the Life CycleDeveloping, Positioning, and Differentiating Products through the Life Cycle
Developing, Positioning, and Differentiating Products through the Life Cycle
 
Dealing with the Competition
Dealing with the CompetitionDealing with the Competition
Dealing with the Competition
 
Analyzing Business Markets and Buyer Behavior
Analyzing Business Markets and Buyer BehaviorAnalyzing Business Markets and Buyer Behavior
Analyzing Business Markets and Buyer Behavior
 
Understanding Markets, Market Demand, and the Marketing Environment
Understanding Markets, Market Demand, and the Marketing EnvironmentUnderstanding Markets, Market Demand, and the Marketing Environment
Understanding Markets, Market Demand, and the Marketing Environment
 
Winning Markets Through Strategic Planning, Implementation, and Control
Winning Markets Through Strategic Planning, Implementation, and ControlWinning Markets Through Strategic Planning, Implementation, and Control
Winning Markets Through Strategic Planning, Implementation, and Control
 
Building Customer Satisfaction, Value, and Retention
Building Customer Satisfaction, Value, and RetentionBuilding Customer Satisfaction, Value, and Retention
Building Customer Satisfaction, Value, and Retention
 
Kotler02exs
Kotler02exsKotler02exs
Kotler02exs
 
Defining Marketing for the Twenty-First Century
Defining Marketing for the Twenty-First CenturyDefining Marketing for the Twenty-First Century
Defining Marketing for the Twenty-First Century
 
Managing the Sales Force
Managing the Sales ForceManaging the Sales Force
Managing the Sales Force
 

Dernier

Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Drew Madelung
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Miguel Araújo
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 

Dernier (20)

Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 

Analyzing Consumer Markets and Buyer Behavior

  • 1. Chapter 6 Analyzing Consumer Markets and Buyer Behavior PowerPoint by Karen E. James Louisiana State University - Shreveport
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.