Designing and Managing Integrated Marketing Communications Managing Retailing, Wholesaling, and Market Logistics Designing and Managing Value Networks and Marketing Channels Designing Pricing Strategies and Programs Designing and Managing Services Setting Product and Brand Strategy Developing, Positioning, and Differentiating Products through the Life Cycle Identifying Market Segments and Selecting Target Markets Dealing with the Competition Analyzing Business Markets and Buyer Behavior Analyzing Consumer Markets and Buyer Behavior Understanding Markets, Market Demand, and the Marketing Environment Winning Markets Through Strategic Planning, Implementation, and Control Building Customer Satisfaction, Value, and Retention Aucune infographie pour le moment
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