SP

Sumit Pradhan

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Designing and Managing Integrated Marketing Communications
Managing Retailing, Wholesaling, and Market Logistics
Designing and Managing Value Networks and Marketing Channels
Designing Pricing Strategies and Programs
Designing and Managing Services
Setting Product and Brand Strategy
Developing, Positioning, and Differentiating Products through the Life Cycle
Identifying Market Segments and Selecting Target Markets
Dealing with the Competition
Analyzing Business Markets and Buyer Behavior
Analyzing Consumer Markets and Buyer Behavior
Understanding Markets, Market Demand, and the Marketing Environment
Winning Markets Through Strategic Planning, Implementation, and Control
Building Customer Satisfaction, Value, and Retention
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