2. A SCENARIO IN THE NEAR FUTURE
An E-commerce company has sent you a promotional mail.
Imagine looking at what everyone is saying about this
promotional deal on Facebook and Twitter. Inside this
Email. Live.
The above E -commerce company is running this promotion
for a limited time. And you can see when the promotion
expires up to the order of hours, minutes and seconds.
Once you purchased the product, the order confirmation
mail shows the progress of the order delivery graphically.
You can visually see that 70% of the order delivery work is
completed, considerably reducing your anxiety.
All the above instances are real life use cases of our product - Real Time
Personalisation.
5. WHAT DO TODAY’S
MARKETERS WANT?
In a survey conducted by the company Neolane, dynamic personalisation is the
top challenge faced by marketers of today. 60% stated it as their main
challenge
Which of the following are the marketing challenges in your
organization?
70%
60%
50%
40%
30%
20%
10%
0%
Dynamic
personalisation
Marketing
effectiveness
Improving customer Leveraging big data
retention
6. REAL-TIME PERSONALISATION
EMAIL vs SOCIAL
80% of Marketers who find dynamic personalisation in Email as
highly important. Compared to 45% for Social channels
How important is dynamic personalised content in Email and Social to your organization?
90%
80%
70%
60%
50%
Email
40%
Social
30%
20%
10%
0%
High Importance
Moderate Importance
Low Importance
8. Customers procrastinate on making a purchase on your promotional
offers. Creating irresistible, time-sensitive offers, therefore is important.
9. Preference of a customer depends on a lot of contextual factors – when and
where the email is opened, lifestyle of the customer, which device it is opened
from etc.
11. CUSTOMERS TAKE TIME TO
PURCHASE
Buyer readiness stages
Awareness
Knowledge
Interest
Preference
Conviction
Purchase
Time taken from awareness to purchase : Varies from days to months based on
the level of involvement with the product
How can you as a marketer accelerate from awareness to purchase?
13. …USING MOTIVATION AND
TRIGGERS
Motivation
High
Motivation
Countdown timer
and Progress bar
act as triggers to
increase customer
motivation.
Triggers fail here
Low
Motivation
Hard to do
Ability
Easy to do
Triggers to increase either Motivation or Ability leads to faster action from customers.
Our products Countdown timer and Progress bar act as triggers in an email
offer. They prevent customers from procrastinating and accelerate the purchase.
14. Countdown Timer and
Progress Bar
Show the time remaining for a deal to
expire
Retailers can show inventory remaining
(Airplane tickets, movie tickets, Apparel etc)
Create a countdown for the launch of a
product, event, promotion etc
Service companies can show task
completion status( order delivery, Report
completion etc)
Display an expiry message after the time
runs out
Show a message after the bar is filled
15. Scenario – Countdown Timer and
Progress Bar
Countdown timer
and Progress bar
give Real time
updates about
the deal
17. Dynamic Images - Features
Geo targeting. Show
content based on
customers’ location.
Multivariate split testing
of creatives and content
in your email.
Schedule multiple
images to show at
different times of day.
19. Geo-Targeting
Here an apparel company shows the merchandise of a city’s IPL team based on customer location.
A person opening an email from
Chennai would see this
A person opening an email from
Bangalore would see this
20. Real Time Scheduling
12 PM Deal
1 PM Deal
2 PM Deal
The above email from an electronics retailer shows a new deal every hour
22. REAL TIME DATA- FEATURES
Get rich data about your customer like
Date and Time of
Email opens
Device, browser &
operating system of
customer
Location from which it
is opened
23. REAL TIME DATA - BENEFITS
Real-time Data can help Email marketers to
Generate Consumer Insights
Use data for advanced
targeting
Send personalised and
relevant mails
24. CONCLUSION
Real-time personalisation, overall, helps your Email marketing with
Higher customer
engagement
Create excitement and
Urgency in your email
through time-sensitive
content
C ontext based targeting
Show content based
on customer location,
device used, time of
opening etc
Advanced Analytics
Perform In-depth
analysis based on
granular data provided
