What’s your Social Media strategy these days on Facebook? How to go further in social-CRM? How to know your users and reactivate them pertinently? Dicover 909c's solution: the Meta-App joined with our SMMS, Over-Graph.

1. Destinataire : !
Date : !
Version : !

2. What’s your Social Media
strategy these days
on Facebook?

3. Facebook Actions
Notifications applications Fans interactions
Pages
video traffic conversation sharing quiz
virality
friends
transformation paid
impressions
permissions
big data
presence
contests
like engagement social
Open-Graph KPI reach socialCRM posts

4. amis
viralité
actions
fans
t r a n s f o r m a t i o n
impressions
notifications applications
interactions
t r a fi c c o n v e r s a t…o n
You have i
data
social
kpi
jeu-concours
reach
facebook
Pages
paid
présence
Fans
page
permissions
Apps
partage
like
quiz b i g
Tools
posts
engagement
Campaigns
notoriété
commentaires
vidéo
KPIs
open-graph

5. But you lack
convergence
capitalization
knowledge

6. How to go
further?

7. What if you could…
activate
your Fans with Notifications?

8. What if you could…
homogenize your brands &
countries digital strategy ?

9. What if you could…
optimize
your acquisition costs?

10. What if you could…
capitalize
on your previous campaigns?

11. What if you could…
embase
your contacts?

12. What if you could…
take advantage
of the growing mobile traffic?

13. We kept these promises.

14. Orange set up an exclusive platform:
the
META-APP

15. Only 1 Application
12 themed Pages "
(operator, sports, music, movies, etc.)
1200 store Places

16. META-APP

17. I. TRANSFORM

18. Above all, the META-APP is
Fans we transformed into
USERS

20. Do you have to restart from scratch
for every new campaign?

21. NO

22. ∞!
∞!
Pages
campaigns
1!
connection
forever

23. II. KNOW

24. In order to collect data,
users have to accept
to share them.

25. Once embased, we know
what they are
INTERESTED IN

26. 21% of users
TV Show
eCommerce
eCommerce
eCommerce
Phone manufacturer
TV Show
TV Show
FMCG
FMCG
eCommerce
Artist
Artist
FMCG
eCommerce
Phone manufacturer
15%
top 15 Pages liked

27. What about the
COMPETITION?

28. It is possible to know
X% users
like
Your #1 competitor
Y% users
like
Your #2 competitor
Z% users
like
Your #3 competitor

29. What to do with all this
DATA?

30. III. ACTIVATE

31. All your Pages contribute
COLLECTIVELY
to enrich the database both
in quality and in quantity

32. And they benefit from it
MUTUALLY

33. Once connected, a user can be
RETARGETED

34. step1
step2
Transform fans into users and
embase their interests.
Activate them with interesting
contents.
Bob is a fan of Roland
Garros; he likes Peugeot
and connects to the brand’s
application.
Bob gets notified when the
Peugeot Page organises a
contest related to Roland
Garros.

35. The power of the META-APP?
TRANSVERSALITY

36. Transversality
sure, but concretely?
36
36
3

37. Orange distributes transversaly its users
across its Pages, feeding them with new
Fans through theme-based contests

38. IV. CONQUER

39. Open-Graph
Viral Actions

40. +100,000
Open-Graph Actions generated
+4,000,000
Open-Graph Actions printed

41. With such a high quality database, we can define
audience clusters and cross them as custom
audience with Facebook ad solutions

42. What has changed
for Orange?

43. Today, Orange’s META-APP lives
thanks to the collaboration
of a dozen agencies

44. Orange has kept its partners
and found a way to get
all the players to work together
on a unique and open platform

45. Orange equiped itself with a unique
Social CRM tool

46. Based on 909c’s proprietary yet
evolutive solution
OVER-GRAPH

47. Let’s sum up
the strong points of the
META-APPLICATION

48. Management – Animation – Analytics
s-CRM database and unique connection
Homogenization of campaigns
Optimised acquisition costs
CRM Retargeting (email, Notifications)
multi-agency ecosysteme available
Multi social networks evolutions
Multilingual and mobile

49. The META-APP, only with
Destinataire : !
Date : !
Version : !
909c

50. Destinataire : !
Date : !
Version : !
www.909c.fr
Contact us:
contact@909c.fr
(+33) 9 54 93 36 40
facebook.com/909c