The Mash-Up Presentation of the Internship Role of social media in Building a brand 3 questions you need to ask about your brand Make the most of a polarizing brand The One Thing You Must Get Right When Building a Brand Final presentation of an internship with IIM professor Steinway & Sons : Buying a Legend Grey worldwide Strategic Repositioning through CRM UnME Jeans: Branding in Web 2.0 A framework for revitalising dead and decaying brands.(by Kohli,Thomas) A brand is forever! A framework for revitalizing declining and dead brands 5-(IV)in what ways do consumers stray from rational decision process 
