1. Structures for
university expansions!
oGCDP | Tier 1

2. Structures for university expansions
can be of two kinds
1. MC initiated expansion
2. LC initiated expansion
2 types of expansions

3. 1. If the expansion is MC driven
-Build capacity for the expansion
• Have someone from the MC responsible for the expansion
• Do a specific recruitment within the university expansion
• You can also have some members (the team leaders) to be from the
closest LCs since they are experienced

4. 1. If the expansion is MC driven
Build capacity for the expansion…Have the right structures!
Expansion
coordinator
Team
Leader
Team
Leader
Member Member Member Member Member Member

5. • The teams should only and only be for oGCDP since university based expansions
should have just one focus programme
• As much as possible, try to make the expansion coordinator someone who has
AIESEC experience (or has been on an internship) and then this person can be
responsible for the initial recruitment ,induction and training of members!
• Number of team leaders depends on the size of the university and the goal of the
university based expansion!
1. If the expansion is MC driven
Build capacity for the expansion…Have the right structures!

6. 1. If the expansion is MC driven
-Focused learning for team leaders and members
TOPIC CONTENT OBJECTIVES TARGET
PRODUCT
KNOWLEDGE
 Relevance of the product in the society
 What is a product and product life cycle
 Know the elements of products (price, brand,
quality, value, customer segments, etc.) and the
different stages of products
 Understand the exchange process from
Subscription until Completed
 Know how to use all the functions on
myaiesec.net for exchange management to
make the process fast and effective
Members,
Leaders,
VPs
EXCHANGE
PROCESSES
 Exchange process flow and yearly timeline
 MyAIESEC.net management
SUPPLY &
DEMAND
MANAGEMENT
 Supply and demand theory and necessity
 MyAIESEC.net management
CUSTOMER
EXPERIENCE
MANAGEMENT
 Why, how and what of CEM?
 Co-delivery
 Infosystems management (e.g
CustomerGauge)
 Data analysis and usage (plan)
 Understand the importance of customer
experience management and know how to use
the resources (data, partners) we have to
create strategies for improvement

7. 1. If the expansion is MC driven
-Focused learning for team leaders and members
• Focus on the induction process for all team leaders and members
• All members should understand the why of AIESEC, the AIESEC Way and
the relevance of oGCDP
• Make the education practical
• Align education (Especially operational and functional education to the ex
change timeline)
• Make the education consistent and continuous!

8. 2. If the expansion is LC driven
-Build capacity for the expansion
• One person on the LCEB of the parent LC (LC starting the expansion) to
be responsible for the expansion
• This can be an LCVP oGCDP or a specific expansion coordinator working
with the LCVP oGCDP
• Have a special team working with the LCVP or expansion coordinator
only for the expansion entity!
• Overall oGCDP goal of the LC should include LC goal + expansion goal!

9. 2. If the expansion is LC driven
-Build capacity for the expansion.. Have the right structure!
FOR THE EXPANSION
Expansion
coordinator
Team
Leader
Team
Leader
Member Member Member Member Member Member

10. 2. If the expansion is LC driven
-Build capacity for the expansion.. Have the right structure!
FOR THE LC
LCP
LCVPoGCDP OtherLCVPs
TL1 TL2 Exp.Coord. TL TL TL

11. 2. If the expansion is LC driven
-Build capacity for the expansion.. Have the right structure!
FOR THE LC
Note:
Top LCs with many universities within the city can cho
ose to have an LCVP Expansions
(also if the LC has more than 1 expansion)
Every university expansion needs to have a HIGH goa
l in oGCDP for fast growth as this expansion is
focusing only on one programme!
If expansions bring a large % of oGCDP result, LC can als
o focus more on one of the GIP programmes
(in case of top LC)

12. 2. If the expansion is LC driven
-Focused learning for team leaders and members
TOPIC CONTENT OBJECTIVES TARGET
PRODUCT
KNOWLEDGE
 Relevance of the product in the society
 What is a product and product life cycle
 Know the elements of products (price, brand,
quality, value, customer segments, etc.) and the
different stages of products
 Understand the exchange process from
Subscription until Completed
 Know how to use all the functions on
myaiesec.net for exchange management to
make the process fast and effective
Members,
Leaders,
VPs
EXCHANGE
PROCESSES
 Exchange process flow and yearly timeline
 MyAIESEC.net management
SUPPLY &
DEMAND
MANAGEMENT
 Supply and demand theory and necessity
 MyAIESEC.net management
CUSTOMER
EXPERIENCE
MANAGEMENT
 Why, how and what of CEM?
 Co-delivery
 Infosystems management (e.g
CustomerGauge)
 Data analysis and usage (plan)
 Understand the importance of customer
experience management and know how to use
the resources (data, partners) we have to
create strategies for improvement

13. An expansion entity is a start up
Entity, implement the right things with these
to ensure they can be the right LCs/entities
and achieve big results!
• Implement TEAM MINIMUMS with every expansion entity
• Start with IXP
• Ensure the membership criteria is aligned to high results in oGCDP and doesn’t include
exchange results in all areas or other non-exchange criteria!
• University expansions should have only one programme focus!