(Presentation Materials from the Free PCPCP workshop Nov 2008) Are you a creative professional (Am, Pro-Am or Pro!) without a plan? So many of us are! How do you define your current situation? What are your creative goals? How are you making those goals happen? Not sure? That’s ok! Sometimes it takes an analytical solution to a creative problem and we’re here to help!

1. Project &
Career Planning
For Creative
Professionals

2. Audience for this Course

3. Review
• Resume (Professional or other)
• Writer: 2x samples of your work
• Actors: 1x head shot
• Artist: 3x examples of work
• If you have a current website: screen shot of
homepage + URL
• 5x challenges you are facing
• 2x creative blocks you are faced with
• Your creative career goal
*ANYTHING YOU FEEL YOU NEED HELP WORKING ON

4. ‘Imagination is more
important than knowledge.’
Albert Einstein

5. Agenda
1. Review: Purpose
2. Introductions
3. Introvert vs. Extrovert
4. Competition & Motivation
5. Creative & Career Goals
6. Wishing
7. Mind Mapping
8. Grow
9. Time
10. Networking
11. Market
12. The Magic of ‘If’

6. Allyson – Who am I. What I do.

7. Participants – Who are you?

8. What happens when you are a little bit of both?
Life of the party…
INTROVERT OR EXTROVERT
…or solitary figure.

9. Extrovert
• I am the life of the party
• I don't mind being the center of attention
• I feel comfortable around people
• I start conversations
• I talk to a lot of different people at parties
*Wikipedia

10. Introvert
• I am quiet around strangers
• I don't like to draw attention to myself
• I don't talk a lot
• I have little to say
Ambiversion?
*Wikipedia

11. What am I & Why it Matters
Signal Patterns
Personality Patterns
survey can help you
pinpoint and explore
the unique
characteristics of your
personality.

12. This is a safe environment to free yourself to take creative risks.
You are not in competition with me…
COMPETITION
…or anyone else for that matter.

13. ‘In my experience... achievement depends
on willingness to accept a challenge, take
risks, make errors and the belief that one
has the control over the outcomes.
Achievement is hindered by
perfectionism, fear of failure, and the belief
that control, credit and/or blame belong to
someone else.’
P. Theroux

14. Personal Competition
• It's about self improvement, about being
better than you were the day before
You are unique!
‘Competing with
How can anyone compete against uniqueness?
others is arrogance;
competing with
yourself is
confidence!’
Unknown

15. Motivation is defined as a motive to act.
If there is a motive, there is action.
No motive, no action.
I challenge you to engage in activities that you desire most…
MOTIVATION
… versus what you think is possible.

16. ‘At 211˚ water is hot.
At 212 ˚ it boils and with boiling water
comes steam and steam can power a
locomotive.
It’s that one extra degree that makes all the
difference.’
Unknown

17. Internal vs. External Motivation
• At times there are tasks that you do
because you want to do them
• At other times there are tasks that you
do because someone else wants you to
do them or rewards you for doing them
• Recognizing the differences between
those two types of tasks will help you
understand your motivations

18. Personal Factors of Motivation
COMPENSATORY CONFIDENCE IN
COMPETITIVENESS
EFFORT SUCCESS
EAGERNESS TO
FEARLESSNESS FLEXIBILITY
LEARN
INDEPENDENCE INTERNALITY PERSISTENCE
PRIDE IN STATUS
SELF-CONTROL
PRODUCTIVITY ORIENTATION

19. The objective is what you want, the action is what you do.
A wish is a hope or desire for something…
WISHING
…which gives you an action towards your objective.

20. ID Creative & Career Goals (Objective)
Specific
Measurable
Achievable
Realistic
Time
Goal Setting &
Common Mistakes

21. ‘I WISH’ + Action Words =
Goals/Objectives!
Complete my
Life’s work
Write a
Feature
film
Star in a Feature film
Brainstorming

23. Motivations for Goals/Objectives!
FULFILLMENT
MONEY
Brainstorming
ENJOYMENT
• Generate as many FAME
ideas as possible
• Differ Judgment Complete my
• Quantity of ideas is Life’s work
more important
than quality Write a
• include Feature
 wild ideas film
 new & different
approaches Star in a Feature film
 ideas that build
on previous
suggestions
 suggestions that
have worked in
the past

25. Building a Map to Success
• Prioritize your Goals (Objective)
• Map Goals (Objective) to Motivation
• Mind Map it!
Selection

26. Mind Maps – A Graphical Organizer

27. WHY MIND MAPS WORK
• Avoid thinking linearly • More realistic
• Creative and new way of • Help get the big picture
thinking • Right brain
*MindMapping.org

28. Making a Mind Map
Step 1: Start at the center of the page
Step 2: Don´t be serious!
Step 3: Free associate
Step 4: Think as fast as you can
Step 5: There are no boundaries
Step 6: Don´t judge too fast
Step 7: Go, go, go....
Step 8: Add relationships and connections
Mind Map Rules

29. DEMO – Mapping Creative Goal

30. The ONE True Barrier
• Fear
– of the unknown
– of looking foolish
– of failure
– of success
– of being dumb
– of being bad
– of people not liking my work

31. DEMO - Examining Barriers

32. Expand your horizons and all the world will be your stage.
‘The question is not what we look at…
GROW
…but what we see.’
Thoreau

33. Perspective
The Doodle Exercise

34. Doodles

36. Expand Your Horizons
Get a
Play!
Mentor
Find
Learning
Ask
in unusual
Questions
places

37. Examining Growth

38. A year from now you will wish you had started today.
The surest way to be late…
TIME
…is to have plenty of time.
Leo Kennedy

39. ‘There is a limit to the work that can be got
out of a human body or a human brain, and
he is a wise man who wastes no energy on
pursuits for which he is not fitted; and he is
still wiser who, from among the things that
he can do well, chooses and resolutely
follows the best.’
John Hall Gladstone

40. Managing Time
• Get Organized
• Write it Down!
• Review Your Tasks
• Create Realistic Deadlines
• Finish before Starting Something New
• Be Active, Not Reactive
• Stay Focused
• Prioritize

41. Prioritize
URGENT NOT URGENT
IMPORTANT
Urgent & Important Important but NOT Urgent
IMPORTANT
NOT
Urgent but NOT Important Not Important & Not Urgent
Seven Habits of
Highly Effective
People
Steven Covey

42. Critical Success Factors
1. Establish the Goal (Objective)
2. Ask Yourself ‘What is essential to
achieving this goal?’
3. Identify the measure of success
4. Identify Time Line
5. Monitor and Evaluate

43. $$
If you had to pay someone to do your
work, what would it cost?
If you paid $200 for a class that lasted 4
weeks for 2 hours, what is the actually cost
of the class?
If you get an opportunity, can you afford to
take it?

44. Wants vs. Needs

46. When will you realize the world is a small place?
It takes time and effort to develop a relationship…
NETWORKING
…and no time or effort to destroy one.

47. ‘Rolodex power.
Your power is almost directly proportional to
the thickness of your Rolodex, and the time
you spend maintaining it. Put bluntly the
most potent people I've known have been
the best networkers -- they quot;know everybody
from everywherequot; and have just been out to
lunch with most of them.’
Tom Peters
The Pursuit of Wow

48. The World is a Small Place
‘…successful
networking is all
about building
intimate, sincere
relationships based
on mutual
generosity, not
duplicity…’
Keith Farrazzi
Never Eat Alone

49. How to Win Friends & Influence People
1. Smile!
2. Ask a Question
3. Listen
4. Business Cards
5. Say the Person’s Name
Work smarter, not
harder. Ask for help.

50. Who Do I Know?
• Make a List!
• What can you do for them?
• What can they do for you?

52. Examining Networking

53. What would you attempt to do if you knew you could not fail?
If you don’t get noticed…
MARKET
…you don’t have anything.

54. ‘If the circus is coming to town and you paint a
sign saying quot;Circus Coming to the Fairground
Saturday,quot; that's advertising. If you put the sign on
the back of an elephant and walk it into
town, that's promotion. If the elephant walks
through the mayor's flower bed, that's publicity.
And if you get the mayor to laugh about it, that's
public relations. If the town's citizens go the
circus, you show them the many entertainment
booths, explain how much fun they'll have
spending money at the booths, answer their
questions and ultimately, they spend a lot at the
circus, that's sales.’ Unknown

55. Reach out and touch others
• Call
• Email
• Submit Online
• Snail Mail
– Printed Materials

56. Create ways for people to connect with
you
• Websites
– Vanity Domain Names
– Hosting & CMS
– Email Address Do’s & Don’ts
– Social Network Sites
– Industry Specific Sites

57. Tips
1. Focus on Your Core Competencies
2. Develop a Clear and Concise Message
3. Create Collateral Materials
4. Join Networking Groups
5. Network Every Day
6. Develop Alliance Partners
7. Don't be Afraid to Try
8. Brainstorm with Others

58. 30 Circles – more or less

59. Examining Marketing

60. You are not _____________ …
THE MAGIC OF ‘IF’
…but if you were, what would it be like?

61. ‘If you cannot find what you are looking for,
create it.’
Allyson Ingerman

63. www.theexchangegroup.org

64. Supporters
• State Theatre School of Acting – Location
• SPEC – Use of Equipment
• Skills to Success – Use of Equipment
• La Madeleine’s – Breakfast
– 9828 Great Hills Trail #650, Austin
(512.502.2474)

65. Visual Thinking
• Over 70% of our nuerons deal with
vision.
• Solving Problems with Pictures

66. Free Tools
• Mind Mapping Software
– FreeMind - http://freemind.sourceforge.net/wiki/index.php/Main_Page
• Personality Traits Mapping
– http://www.signalpatterns.com/
• Online Graphic Editing Software
– Aviary - http://aviary.com/tools/peacock
– Adobe Photoshop - https://www.photoshop.com/
• Free Collaboration Tools
– Google (Docs, Calendar) – http://www.google.com
• Free Microsoft Templates
– Microsoft Online - http://office.microsoft.com/en-
us/templates/FX100595491033.aspx
• Free Content Management Systems
– Wordpress – http://www.wordpress.org
– Joomla – http://www.joomla.org
• Buying Domain Names
– Go Daddy – http://www.godaddy.com

67. References
• Mind Map References
– http://mindmapinspiration.co.uk/
• Career Solutions for Creative People: How to Balance Artistic
Goals with Career Security
– By Ronda Ormont, ISBN 1581150911, 9781581150919
• Doodle Exercise
– Jenni Idea Management: http://www.jpb.com/doodles/exercises.php
• How to Win Friends and Influence People
– Dale Carnegie, ISBN 0613918444, 9780613918442
• Seven Habits of Highly Effective People
– Stephen Covey, ISBN 0671708635
• 10 Tips for Marketing Your Business
– Rob Engleman, 2002
• Ted.com
– Talks Tim Brown: The powerful link between creativity and play

68. Appendix
Summary of Edward de Bono’s Six Thinking Hats
I.
– http://www.mind-mapping.co.uk/mind-maps-examples.htm