11. GROUPON OFFERS…
Financial Times
£6 off your next deal bought.
UK deals only
Deals that only last for 24 hours
No category choices
No instant deals
12. LIVINGSOCIAL OFFERS…
Free deal if you find three other friends to purchase the coupon
UK and Worldwide deals
Deals last up to a week
Categorised by emotive titles
Instant deals
Financial Times
20. AB shoppers use coupons as
much as other
demographics, especially for
premium brands or high
income buys.
Valassis and Roper snapshot GFK
21. 29% AB consumers buy store branded goods rather than mainstream.
15% of AB customers are shopping at discount stores like Aldi and Lidl.
Valassis and Roper snapshot GFK
23. Suppliers are struggling in the recession even with in-store deals.
Consumers prefer to receive an independent saving rather than one
everyone benefits from. In turn making them feel consumer savvy.
25. FT Analysts believe that
Online Coupon Companies
are capable of settling with
a 20% share of the profit
made by the supplier.
This is Google’s current profit
margin for each coupon
deal.
Suppliers
Google
30. It has to connect with a wide age range 25-64
The common goal is to save money and to be
customer savvy
Keep it smart and easy to understand
This is solely for UK Consumers (make them proud
to be British)
32. Create an emotive category tick box of choice
from treat yourself, days out and eating out.
Sign up for specific categories.
LivingSocial
33. Keeping the website simple and
easy to use as there is an
increase in 55+ looking for deals.
Large Icons to clearly navigate
from page to page
Create a basket of coupon
buying.
Print out coupons online
40. Create a Frugaloo Loyalty Card which can work as a payment card. So it can be used in
store
Maybe expanding this to use of Mobile phones
Track consumer behavior
Identify popular categories and for what age
similar to Boots Advantage Card. Able to track what consumers are interested and gain
an insight to their consumer behaviour LOADS OF DATA
Notes de l'éditeur
Financial times:2.groupon is that shared sales is 50-50 split (was) now is 38.8%//Living social 35-40//Google only takes 20%3. GROUPON- Main products are spa and restaurant deal/ more larger and expensive items3.Groupons largest competitor is living social 3. Groupon £6 off next deal3. LivingSocial gives a deal free if three other friends take your recommendation
Financial times:2.groupon is that shared sales is 50-50 split (was) now is 38.8%//Living social 35-40//Google only takes 20%3. GROUPON- Main products are spa and restaurant deal/ more larger and expensive items3.Groupons largest competitor is living social 3. Groupon £6 off next deal3. LivingSocial gives a deal free if three other friends take your recommendation
Financial times:2.groupon is that shared sales is 50-50 split (was) now is 38.8%//Living social 35-40//Google only takes 20%3. GROUPON- Main products are spa and restaurant deal/ more larger and expensive items3.Groupons largest competitor is living social 3. Groupon £6 off next deal3. LivingSocial gives a deal free if three other friends take your recommendation
6. TA 41% used coupon at a restaurant or fast food whilst 38% on supermarkets