Overcoming technical and infrastructure challenges for mobile research in Africa - GSK Mobile Research – What’s the point - Millward Brown Clustering by mobile usage and behaviour – the many faces of smartphone users in South Africa - GfK Cracking the code…Insights for mobile from behavioral sciences - Pondering Panda Understanding respondent’s interaction with household electronics – using tablets and mobile phones - Market Pulse The why, what and how to use mobile marketing in Africa - MMA SA Maximising internet based mobile research in Africa - TNS & Binu Something fishy is going on in the world of mobile research - Sea Harvest & TNS Mobile Qual – opening new ways to leverage Africa’s mobile first society - IKM & The Corporate Research Consultancy Mobile Market Research - a brand owner's perspective - PZ Cussons Leveraging longitudinal communities for better, faster and cheaper insights - MDI & Yum Restaurants (KFC) Insights and Innovations – today and the way forward for mobile research from a user’s perspective - Standard Bank Tablets killed the paper star – tablet usage in developing and emerging markets - Dooblo Leveraging mobile to bring overnight television ratings to Africa - GeoPoll In mobile diary research the map is not the territory - TNS