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"How To Choose Which Social Media Platforms Are Right For Your Business"

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Presented by Amber Kapish SOCIAL MEDIA FOR BUSINESS
SO WHAT DOES THIS MEAN?
TRADITIONAL SOCIAL INTEGRATED MARKETING
SOCIAL MEDIA PINWHEEL
HOW DO I CHOOSE?
Choose 1 – 3 “Primary” social channels: Choose other “Secondary” social channels: WHAT TO CHOOSE
• Number of people (# time in hours) • Commitment/ Consistency • Content Curiation • Status Updates • Photos • Videos • Links • Questions/ Polls • Contests/ Sweepstakes • Feedback • Testimonials • Target Audience • Use of social channel FIRST MARKETING OBJECTIVES Resources ContentEnvironment You must decide these four things: Furthering Brand Awareness Increasing Brand Engagement Product/ Person/ Service Promotion Monitoring Foot Traffic Customer Service Industry Expert
FACEBOOK “PRIMARY” SOCIAL CHANNELS
FACEBOOK WHAT IS IT?
Furthering Brand Awareness • 1+ person • 2-4 hours per week (Monitor 24/7) • Status Updates • Photos • Videos • Questions/ Polls • Contests/ Sweepstakes • Links • Feedback • 1.06 Billion users (680 Million mobile users); Adults 18-29 • General updates and interactions with others FACEBOOK MARKETING OBJECTIVES Increasing Customer Engagement Product/ Person/ Service Promotion Customer Service Resources ContentEnvironment
FACEBOOK BRAND AWARENESS AND ENGAGEMENT
FACEBOOK PRODUCT/ PERSON/ SERVICE PROMOTION
FACEBOOK CUSTOMER SERVICE EXAMPLE
TWITTER “PRIMARY” SOCIAL CHANNELS
TWITTER WHAT IS IT?
Industry Expert • 1+ person • 2-3 hours per week • Status Updates • Photos • Videos • Links (News-related) • Questions/ Polls • White Papers/ Blog • 500 Million users (200 Million active users); Adults 18-29 • Fast-paced, real-time news; Short updates (140 characters) TWITTER MARKETING OBJECTIVES Product/ Person/ Service Promotion Customer Service Increasing Brand Engagement Resources ContentEnvironment
TWITTER NEWS FEED
TWITTER BRAND ENGAGEMENT
TWITTER INDUSTRY EXPERT
TWITTER PRODUCT PROMOTION
TWITTER CUSTOMER SERVICE
PINTEREST “PRIMARY” SOCIAL CHANNELS
PINTEREST WHAT IS IT?
• 1+ person • 1-2 hours per week • Photos • Feedback • 48.7 Million users; Adults, Mostly women under 50 years • Authentic and creative display of branding through the use of photography and imagery PINTEREST MARKETING OBJECTIVES Product Promotion Increasing Brand Engagement Resources ContentEnvironment
PINTEREST BRAND ENGAGEMENT
PINTEREST PRODUCT PROMOTION
PINTEREST PRODUCT PROMOTION
LINKEDIN “PRIMARY” SOCIAL CHANNELS
LINKEDIN WHAT IS IT?
• Individuals/ 1+ for business • 30 min. -1 hour per week • Industry-related article links • Testimonials/ Recommendations • 200 Million users; Adults 18-50; Business Professionals • Considered the “professional space” of social media to share business articles, ideas and networking LINKEDIN MARKETING OBJECTIVES Expert In Industry Increasing Brand Engagement Resources ContentEnvironment
LINKEDIN EXPERT IN INDUSTRY
LINKEDIN BRAND ENGAGEMENT
YOUTUBE “PRIMARY” SOCIAL CHANNELS
YOUTUBE WHAT IS IT?
• 1+ people • Hours vary by video • Video Content • Feedback • 1 Billion users (4 Billion views per day); Adults 18- 29 • Video-sharing space • Ability to create a company “channel” YOUTUBE MARKETING OBJECTIVES Expert In Industry Increasing Brand Engagement Resources ContentEnvironment Product/ Person/ Service Promotion
YOUTUBE BRAND ENGAGEMENT
INSTAGRAM “SECONDARY” SOCIAL CHANNELS
INSTAGRAM WHAT IS IT?
• 1+ people • Timing varies by photo • Photos • Feedback • 100 Million Users; Common between ages 12-30 • Mobile-Savvy users • Photography-generated content • Share on Twitter and Facebook INSTAGRAM MARKETING OBJECTIVES Increasing Brand Engagement Resources ContentEnvironment Product/ Person/ Service Promotion
INSTAGRAM BRAND ENGAGEMENT
INSTAGRAM PRODUCT PROMOTION
FOURSQUARE “SECONDARY” SOCIAL CHANNELS
FOURSQUARE WHAT IS IT?
• 1+ people • 30 min. – 2 hours per week • Status Updates • Deals/ Promotions • Loyalty Rewards • 25 Million Users; Adults 35-44; • Mobile-Savvy users • Users actively entering business locations • Share on Twitter and Facebook FOURSQUARE MARKETING OBJECTIVES Monitoring Foot Traffic Resources ContentEnvironment Product Promotion Loyalty Program *Monitoring tool*
The Meatball Shop often shares witty updates highlighting a new or seasonal menu item or a fun promotion. FOURSQUARE PRODUCT PROMOTION
FOURSQUARE MONITORING FOOT TRAFFIC
VINE “SECONDARY” SOCIAL CHANNELS
VINE WHAT IS IT?
• 1-2 people • Timing Varies • 6 Second Video • Feedback • Common ages 12-30 • Video Content • iPhone or iPad users only • Share on Twitter and Facebook VINE MARKETING OBJECTIVES Increasing Brand Engagement Resources ContentEnvironment Product/ Person/ Service Promotion
VINE 6 SECOND VIDEO
JOIN THE CONVERSATION Understand the rules of the road Utilize social media management systems Avoid being mistaken for a robot
For More Marketing Solutions for your business, visit CoxMedia.com.

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"How To Choose Which Social Media Platforms Are Right For Your Business"

Notes de l'éditeur

  1. Also we should look at the question – well does everyone need to be in the social media space? My opinion is – there’s a place for everyone. 79% B2C and 68% B2B usingB2B is not far behind. Using different platforms – it all comes down to really understanding your audience, what channels your audience is using and for what purpose and determining the best platform for your company to be in.
  2. Scrap-booking onlinehttp://expandedramblings.com/index.php/resource-how-many-people-use-the-top-social-media/