10. Choose 1 – 3 “Primary” social channels:
Choose other “Secondary” social channels:
WHAT TO CHOOSE
11. • Number of people (#
time in hours)
• Commitment/
Consistency
• Content Curiation
• Status Updates
• Photos
• Videos
• Links
• Questions/ Polls
• Contests/ Sweepstakes
• Feedback
• Testimonials
• Target Audience
• Use of social channel
FIRST
MARKETING OBJECTIVES
Resources ContentEnvironment
You must decide these four things:
Furthering Brand Awareness
Increasing Brand Engagement
Product/ Person/ Service Promotion
Monitoring Foot Traffic
Customer Service
Industry Expert
20. Industry Expert
• 1+ person
• 2-3 hours per week
• Status Updates
• Photos
• Videos
• Links (News-related)
• Questions/ Polls
• White Papers/ Blog
• 500 Million users (200
Million active users);
Adults 18-29
• Fast-paced, real-time
news; Short updates (140
characters)
TWITTER
MARKETING OBJECTIVES
Product/ Person/ Service Promotion
Customer Service
Increasing Brand Engagement
Resources ContentEnvironment
28. • 1+ person
• 1-2 hours per week
• Photos
• Feedback
• 48.7 Million users;
Adults, Mostly women
under 50 years
• Authentic and creative
display of branding
through the use of
photography and imagery
PINTEREST
MARKETING OBJECTIVES
Product Promotion
Increasing Brand Engagement
Resources ContentEnvironment
34. • Individuals/ 1+ for
business
• 30 min. -1 hour per
week
• Industry-related article
links
• Testimonials/
Recommendations
• 200 Million users; Adults
18-50; Business
Professionals
• Considered the
“professional space” of
social media to share
business articles, ideas
and networking
LINKEDIN
MARKETING OBJECTIVES
Expert In Industry
Increasing Brand Engagement
Resources ContentEnvironment
39. • 1+ people
• Hours vary by video
• Video Content
• Feedback
• 1 Billion users (4 Billion
views per day); Adults 18-
29
• Video-sharing space
• Ability to create a
company “channel”
YOUTUBE
MARKETING OBJECTIVES
Expert In Industry
Increasing Brand Engagement
Resources ContentEnvironment
Product/ Person/ Service Promotion
53. • 1-2 people
• Timing Varies
• 6 Second Video
• Feedback
• Common ages 12-30
• Video Content
• iPhone or iPad users only
• Share on Twitter and
Facebook
VINE
MARKETING OBJECTIVES
Increasing Brand Engagement
Resources ContentEnvironment
Product/ Person/ Service Promotion
Also we should look at the question – well does everyone need to be in the social media space? My opinion is – there’s a place for everyone. 79% B2C and 68% B2B usingB2B is not far behind. Using different platforms – it all comes down to really understanding your audience, what channels your audience is using and for what purpose and determining the best platform for your company to be in.
