2. TABLE OF CONTENTS
1. Australia Solar Photovoltaic (PV) Market Introduction
2. Australia Solar Feed-in Tariffs Present Status and Impact
3. Australia Solar PV Market Size, 2006-2010
3.1. Australia Solar PV On-Grid and Off-Grid Cumulative Installed Capacity, 2006-2010
3.2. Australia Solar PV On-Grid and Off-Grid Annual Installed Capacity, 2006-2010
4. Australia Solar PV Power per Capita, 2006-2010
5. Australia Solar PV Power Price per Watt, 2009-2010
6. Australia Renewable Energy Market Segmentation on the Basis of Electricity
Generation, 2010
7. Australia Solar Photovoltaic Market Competitive Landscape
8. Australia Solar PV SWOT Analysis
Strengths
Weakenesses
Opportunities
Threats
9. Australia Solar PV Market Future Outlook
9.1. Australia Solar PV Cumulative Installed Capacity, 2011-2015
9.2. Australia Solar PV Annual Installed Capacity, 2011-2015
9.3. Australia Solar PV Power Per Capita, 2011-2015
10. Australia Macro Economic Indicators: Current and Projections
10.1. Population, 2006-2015
10.2. GDP, 2006-2015
11. Appendix
11.1. Market Definition
11.2. Abbreviations
11.3. Research Methodology
Data Collection Methods
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3. Approach
11.4. Disclaimer
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4. LIST OF FIGURES
Figure 1: Australia Solar PV Market Size in terms of Grid Connected and Off-Grid
Cumulative Installed Capacity in Percentage, 2006-2010
Figure 2: Australia Solar PV Market Size in terms of On-Grid and Off-Grid Annual Installed
Capacity in Percentage, 2006-2010
Figure 3: Australia Solar PV Power Installed Capacity per Capita in Watt/Inhabitant, 2006-
2010
Figure 4: Australia Solar PV Power Price per Watt, in Australian Dollar (AUD), 2009-2010
Figure 5: Australia Solar Photovoltaic (PV) Market Segmentation by Expected Electricity
Generation from Each Renewable Source, in Percentage, 2010
Figure 6: Australia Solar PV Market Size in terms of Cumulative Installed Capacity in
Megawatt, 2011-2015
Figure 7: Australia Solar PV Market Size in terms of Annual Installed Capacity in Megawatt,
2011-2015
Figure 8: Australia Solar PV Power Installed Capacity per Capita in Watt/Inhabitant, 2011-
2015
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5. LIST OF TABLES
Table 1: Australia Solar Photovoltaic Industry Feed-in Tariff Rates in AUD cents/kWh in
2010
Table 2: Australia Solar PV Market Size in terms of On-Grid and Off-Grid and Total
Cumulative Installed Capacity in Megawatt (MW), 2006-2010
Table 3: Australia Solar PV Market Size in terms of On-Grid and Off-Grid and Total Annual
Installed Capacity in Megawatt (MW), 2006-2010
Table 4: Australia Solar Photovoltaic (PV) Market Segmentation by Expected Electricity
Generation from Each Renewable Source, in Gigawatt hour (GWh), 2010
Table 5: Competitive Landscape of Major Solar Photovoltaic Cell/Module Producers in
Australia (Solar Shop, Akora Energy, Solar Energy Australia, Silex Solar and Solar Systems)
Table 6: Australia Solar PV Market Size in terms of Cumulative Installed Capacity in
Megawatt, 2011-2015
Table 7: Australia Solar PV Market Size in terms of Annual Installed Capacity in Megawatt,
2011-2015
Table 8: Australia Population Trend in Million, 2006-2015
Table 9: Australia Gross Domestic Product in USD Billion, 2006-2015
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6. Executive Summary
The report titled “Australia Solar Photovoltaic Market Outlook to 2015” provides a
comprehensive analysis on various aspects such as On-Grid and Off-Grid Cumulative and
Annual Installed Capacity, PV power per capita, market segmentation and competitive
landscape of the major players operating in the country. The report also entails the SWOT
analysis of solar PV market in Australia.
The future outlook presented the base case, conservative case and aggressive case
scenario factor analysis providing an insight on the prospects in the solar PV cumulative
and annual installed capacity for the country.
Australia has the potential for vast renewable energy capabilities due to an ideal weather
conditions for abundant sunshine. However, country’s abundant resources are presently
under-utilized. The major issue with the Australian PV industry is that the industry is not
self-reliant despite of the huge market potential, built up via natural competitiveness of
Australia in research and development, industry capital investment and government policy
support.
In 2010, the annual installed capacity increased to 383 MW largely because of various
programs being initiated by the government for increasing the PV installations, feed-in-
tariffs, and decline in the PV prices and high AUD exchange rate. Though this boom had a
positive effect on the market, it is also followed by reduced support from the government.
It seems that the major challenge for the market and the government would be to manage
the PV industry as the subsidies are reduced and to increase the contribution and use of
PV in the total gross electricity generation.
The prices per watt of the grid connected distributed projects have been reduced from
AUD 9 per watt in 2009 to AUD 6.5 per watt in 2010 while on the other hand the price per
watt of the grid connected centralized projects has increased to AUD 8 per watt in 2010
from AUD 6.5 per watt in 2009. The off grid domestic and non-domestic projects have
witnessed a drastic decline in the prices in 2010.
Australia’s renewable energy market is dominated by Hydro energy which commanded a
market share of 63.4% in 2010 with the total electricity generation of 13,793 MWh. Wind
energy is the second largest segment which generated 4,985 MWh of electricity in 2010
and held the market share of 22.9%. Bio-energy is another upcoming source of electricity
generation which has witnessed an incline in its market share. The solar PV segment
generated 464 MWh of electricity in 2010 with the market share of 2.1%.
Under the best case scenario, the government is expected to take strong initiative to
promote commercial scale and large scale projects with a streamlined incentive plan for
this segment. BIPV projects will also witness a wave of installations impelling the growth
of the solar PV industry. The local PV delivery system is also expected to be streamlined
which will reduce the time lag in the supply chain. Hence, the cumulative solar PV
installed capacity is expected to reach to ~ MW by 2013 and to ~ MW by 2015.
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7. Key Topics Covered in the Report:
• The feed-in-tariffs introduced in the country and their effect on the solar PV
market
• The annual and cumulative PV installations along with PV power per capita in
the country from 2006-2010
• Future Outlook on the basis of assumed scenarios i.e. base case, worst case and
aggressive case on cumulative installed capacity, annual installed capacity and
PV power per capita, from 2011-2015
• SWOT analysis of the solar PV industry and Macro Economic Environment in the
country
• Competitive Landscape of the various players operating in the country
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