2. Fact :
Innovation Comes from
comes from discipline person
“The global “hit rate” of innovations efforts is
people who
around 4 %” Doblin
Lack of deep knowledge and insight about
are creative people’s behavior, expressed and hidden
needs, their feelings, their triggers for
motivation, their experiences and
expectations in relation to a product or
service.
3. Fact :
Innovation
New Products
means
are quickly
creating a
copied
New product
4. Fact :
Innovation
Minor
must be
Innovation gives
radical to
successful
create real
transformation
change
5. Fact :
Correlated with
Innovation is
big things rather
Expensive
than small