STR 581 Week 6 Capstone Final Examination Part 3

STR 581 WEEK 6 CAPSTONE FINAL
EXAMINATION PART 3
By www.UopStudents.com

1. A company that attempts to lead its industry in price and convenience by pursuing a focus on
lean and efficient operations is pursuing what strategy?
• Operational excellence
• Low-cost leadership
• Customer intimacy
• Product leadership
•
2. One of the ways to change the course of a brand is to modify the product. Under product
modification, ________ adds size, weight, materials, supplements, and accessories that expand the
product’s performance, versatility, safety, or convenience.
• technological improvement
• feature improvement
• style improvement
• quality improvement
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3. Marketers need to identify the hierarchy of attributes that guide consumer decision
making in order to understand different competitive forces and how these various sets
get formed. This process of identifying the hierarchy is called ________.
• market estimation
• brand association
• market partitioning
• market valuation
4. This is designed to check systematically and continuously whether the premises on
which the strategy is based are still valid
• Special alert control
• Strategic surveillance
• Implementation control
• Premise control

5. A firm must know where to position its product based on price and
• promotional efforts
• quality
• communication
• region
•
6. When performing this analysis, it is good for strategic planners to consider similarities between
the benefits the customers derive from the products and services that other firms offer.
• Competitive analysis
• Business analysis
• Customer analysis
• Company analysis
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7. What is the perceived monetary value of the bundle of economic, functional,
and psychological benefits customers expect from a given market offering
because of the product, service, people, and image?
• Ultimate service benefit
• Complete marketing benefit
• Total customer benefit
• Total management benefit
8. A valuable result of task environment analysis with respect to geographic,
demographic, psychographic and buyer-behavior factors is called
• competitor profile
• financial position
• vendor profile
• customer profile

9. The ability to meet humanity’s needs without harming future generations is now a top priority
in most corporate agenda
• ethics
• sustainability
• rules
• righteousness
10. Large-scale, future-oriented plans for interacting with the competitive environment to achieve
the company objective refers to its
• strategy
• dynamic policies
• competitive analysis
• goals
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11. With ________ as a target market strategy, the firm concentrates on serving many needs of a
particular customer group.
• single-segment concentration
• product specialization
• market specialization
• selective specialization
12. Company X's principal strength is its inbound and outbound logistics system; its relative
weakness, however, is after-sales service. Its competitor, Company Y, however is often plagued
with lagging shipments and an inflexible distribution setup. Company Y remains successful
because it maintains a fully staffed service department and, as a result, the company is known for
its dependable service. This type of analysis allows them to identify ways to build on relative
strengths and avoid dependence on capabilities at which the other firm excels.
• Disaggregating
• Benchmarking
• Past performance comparison
• Industry comparison

13. The strategic factor that involves the beliefs, values, attitudes, opinions, and lifestyles
of persons in the firm’s external environment, as developed from cultural, ecological,
demographic, religious, educational, and ethnic conditioning.
• Political factor
• Stakeholder factor
• Economic factor
• Social factor
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Examination Part 2
14. Leaders galvanize commitment to embrace change through clarifying strategic intent,
building an organization, and
• shaping organizational culture
• developing a vision
• developing a mission
• planning strategy

15. How do functional tactics compare to business strategies?
• Functional tactics are more focused on the general direction of the firm than business strategies.
• Functional tactics are more focused on a commitment to corporate strategy than business strategies.
• Functional tactics are more specific than business strategies.
• Functional tactics are more long-term than business strategies.
16. Under which of the following conditions is the frequency the most important factor in media
selection?
• When introducing flanker brands
• When going into undefined target markets
• When launching infrequently purchased brands
• When there is high consumer resistance to the product

17. New-to-the-world products are ________.
• new product enhancements that supplement established products
• low-cost products designed to obtain an edge in highly competitive markets
• new products that create an entirely new market
• existing products that are targeted to new geographical markets
Click here to download STR 581 Week 2 Capstone Final Examination Part 1
18. BMW’s "The ultimate driving machine," American Express' "Don't leave home without
it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch
someone" are all examples of ________.
• brand mission
• brand vision
• brand slogan
• brand personality

19. Which component of a marketing audit includes major developments in income, prices, savings, and
credit that affect the company?
• Economic
• Political
• Cultural
• Technological
20. Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a
"green marketing" program in response to heightened consumer awareness about environmental issues.
What should the company do to maximize the program's chances of being successful?
• Explain the rules and regulations laid out by governmental agencies to protect the environment.
• Focus on the efforts and costs incurred by the company to bring these "green" products to consumers.
• Emphasize benefits to the consumer rather than environmental benefits.
• Demonstrate that the products will benefit both customers and the society in the long-term.

21. When diversification involves additions of a business related to the firm in terms of technology, markets
or products, it involves
• vertical diversification
• concentric diversification
• horizontal integration
• concentrated growth
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22. These social responsibilities are those that are voluntarily assumed by a business or organization. They
include public relations activities, good citizenship, and full corporate social responsibility.
• Economic responsibility
• Legal responsibility
• Employee responsibility
• Discretionary responsibility

23. Which control should periodically reassess its approach to the marketplace with a good
marketing audit?
• Strategic control
• Marketing control
• Ethical control
• Performance control
24. What type of strategy consists of geographical pricing, price discounts and allowances,
promotional pricing, and differentiated pricing?
• Regular prices
• Fixed pricing
• Price adaptation
• Altered pricing

25. A set of ideas on organizational control based on the belief that the separation of the ownership from management creates the
potential for the wishes of owners to be ignored refers to
• agency theory
• the moral hazard problem
• Adam’s theory
• ethical responsibilities
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26. Firms using this generic strategy attempt to build customer loyalty by stressing a specific product attribute above other
product qualities.
• Cost leadership
• Concentrated growth
• Focus
• Differentiation

27. A company can learn a great deal by analyzing the degrees of brand loyalty. For example,
________ can show the firm which brands are most competitive with its own.
• switchers
• hard-core loyals
• shifting loyals
• split loyals
28. This is an important structural decision and resultant separate activities need to be
coordinated and integrated back together as a whole so the business functions effectively.
• Broadening
• Differentiation
• Diversification
• Preferencing
Want to see the complete Capstone..?? Click STR 581 All Capstones (Week 2 Capstone 1, Week 4
Capstone 2, and Week 6 Capstone 3)

29. This is a historically popular technique through which managers create a quick
overview of a company's strategic situation—it is based on achieving a sound fit between
internal resources and the external situation.
• Internal analysis
• Value chain analysis
• External analysis
• SWOT analysis
30. The marketing manager needs to know the cost of the research project before
approving it. During which stage of the marketing research process would such a
consideration most likely take place?
• Step 4 – analyzing the information
• Step 5 – drafting the report
• Step 1 – defining the problem
• Step 2 – developing the research plan

ABOUT AUTHOR
This article covers the topic for the University Of Phoenix STR 581 Week 6
Capstone Final Examination Part 3. The author is working in the field of
education from last 5 years. This article covers the basic of STR 581 Week
6 Capstone Final Examination Part 3 from UOP. Other topics in the class
are as follows:
• STR 581 Week 2 Capstone Final Examination Part 1
For further information on the above topics you can always visit the
website www.UopStudents.com

STR 581 Week 6 Capstone Final Examination Part 3

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STR 581 Week 6 Capstone Final Examination Part 3