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Similaire à Gameloft games für mobile phones und pads
Similaire à Gameloft games für mobile phones und pads (9)
Gameloft games für mobile phones und pads
- 1. SHAPING DIGITAL GAMING
Ein Blick hinter die Kulissen eines
der führenden Spielepublisher
David Nerici - Business Development Manager Gameloft
- 2. Disclaimer
© 2010 David Nerici. All Figures, Data and Information presented inside this presentation has
been taken from public websites and/or reports.The author reserves the right not to be
responsible for the topicality, correctness, completeness or quality of the information
provided. Liability claims regarding damage caused by the use of any information provided,
including any kind of information which is incomplete or incorrect, will therefore be rejected.
The author intended not to use any copyrighted material for the publication or, if not
possible, to indicate the copyright of the respective object.
The copyright for any material created by the author is reserved. Any duplication or use of
objects such as images, diagrams, sounds or texts in other electronic or printed publications is
not permitted without the author's agreement. Gameloft and the Gameloft logo are
proprietary brands of Gameloft S.A. OEM refers to dedicated Original Equipment
Manufacturer. All other trademarks are the property of their respective owners.
- 9. Gameloft Android HD+ Store
Android HD Handsets
iPhone Niveau
erweitertes Spielerlebnis
25% Click-to-Sale Rate
- 12. 75.000 150.000 225.000 300.000
80.000
1.542
14.498
6.118
19.897
300.000
Store Sizes
Anzahl Apps
Source: OEM
- 13. 1.000 Million $iOS Developer
21 Million $
Android Developer
Source: Apple.com / Google.com
MONETARISIERUNG
- 19. 25 % 50 % 75 % 100 %
16 %
28 %
23 %
20 %
58 %
Paid
Spiele Anteil
Source: OEM
- 20. 25 % 50 % 75 % 100 %
68 %
76 %
85 %
43 %
75 %
32 %
24 %
15 %
57 %
25 %
Free Paid
Free vs. Paid
Source: OEM
