A brief visualization of my experience from recent service design projects across industries. People tend to fall into the Service Design Trap. Usually, only a handful of touchpoints is given most of the attention. The key message is that the less-favoured touchpoints contribute a great deal to company's brand reconginition too. Service Design matters.

1. Meeting your customer …
You see three That‘s a I don‘t care Do we actually
must-have too much have this?
categories, PPC & SEO
right? E-shop
Trainings Video Channel
Support
In-Store Phone Line
Experience
Your customer sees just Flyers and
Other Collaterals
LinkedIn Page
one. Your brand. Sales Meetings
Sales Presentation Invoice
Support
Corporate Communication Confirmation
Website E-mail
@adamhazdra 2012
Facebook
Tangibles
Page Packaging
Corporate Blog Manuals Password
Twitter Page E-mails
Service design matters. High Design Attention Poor