The evidence is clear: Even when consumers research products online, the majority of purchases take place offline, either over a phone or in a store. Forrester Research, Inc., Yahoo!, and comScore all reach the same conclusion, citing as much as 92% of purchases occurred offline following online consumer activity, while most digital marketers target online conversions only. To help marketers bridge this gap, Adometry Attribute Offline Connector allows marketers to create the linkage between online and offline consumer behavior, matching offline purchases to online marketing. Now marketers can see the complete impact of their marketing activities.

1. The evidence is clear: Even when consumers research products online, the majority
of purchases take place offline, either over a phone or in a store. Forrester Research,
Inc., Yahoo!, and comScore all reach the same conclusion, citing as much as 92%
of purchases occurred offline following online consumer activity, while most digital
marketers target online conversions only.
To help marketers bridge this gap, Adometry Attribute Offline Connector allows
marketers to create the linkage between online and offline consumer behavior,
matching offline purchases to online marketing.
Now marketers can see the complete impact of their marketing activities.
The best way to connect
online marketing
with offline purchases
A Leader in Forrester’s
Interactive Attribution
Wave™ 2Q 2012
A Leader in Forrester’s
Interactive Attribution
Wave™ 2Q 2012
Adometry Attribute Offline Connector
By linking online and offline consumer behaviors, the Attribute Offline Connector lets marketers perform attribution analysis of online
marketing events to offline purchases. Marketers can evaluate the effects of any online marketing channel: display, search, affiliate, email,
social, and more, on both online and offline purchases.
The Offline Connector can also be used to connect online activity with offline marketing, giving marketers visibility into how these efforts are
working with digital campaigns to influence both online and offline purchases.
Census-Based Not Panel-Based
Unlike panel data, which uses small samples, the Offline Connector add-on uses census-based data. Adometry evaluates every single
offline action to get the most accurate results for analysis.
The Value of Adding Offline Attribution
Adometry Attribute already gives clients the power to measure the effectiveness of different marketing channels, as well as specific tactics
within those channels (creatives, keywords, targeting, etc.) on online behaviors. With the Offline Connector, clients can perform that same
analysis against both online and offline activities, and even evaluate which tactics impact online and offline purchases differently.
Purchases Following
Online Research
Online Offline
0%
20%
40%
100%
60%
80%

2. Adometry, Inc.
4301 Westbank Dr.
Building A, Ste. 100
Austin, TX 78746
1-866-512-5425
info@adometry.com
NEXT STEPS
To get started or learn more about using offline data for
attribution, contact your Adometry Sales Director. Getting
started takes less than a week!
Questions? Contact Adometry: info@adometry.com
About Adometry
Adometry, Inc. redefines marketing analytics by combining and interpreting previously silo-ed sources of big data to
generate actions that improve return on advertising spend and increase sales. Through its SaaS-based attribution
platform, Adometry processes tens-of-billions of marketing touch points from online and offline media channels for
some of the world’s largest advertisers to identify the true consumer purchase journey. Adometry’s scientifically proven
methodology and flexible, easy-to-implement solution generates the industry’s most accurate insights, in the shortest
amount of time. Headquartered in Austin, Texas, Adometry is privately held and backed by Austin Ventures, Sierra
Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com
Copyright 2013. Adometry and Click Forensics are registered trademarks of Adometry, Inc. Adometry Attribute and Attribute Catalyst Framework are
trademarks of Adometry, Inc. All Rights Reserved. 0113
How Does It Work?
What allows this to work is the Attribute Catalyst Framework™.
Adometry has integrated its industry leading, attribution system
and proprietary data collection platform with data onlining
partners such as LiveRamp. These partners provide a bridge
between Adometry’s certified tagging system, which collects all
client marketing data,and a client’s offline purchase data. This
interchange allows Adometry to analyze offline behaviors as though
they were online behaviors, and include other offline data elements
such as revenue in attribution calculations.
For this to work, the client must have access to purchase data
with some customer information, such as email addresses or
postal addresses.
Our Commitment to Privacy
Adometry takes privacy very seriously, honoring cookie opt-
outs and only using anonymous data. The data sharing process
used by Adometry and its clients has been designed to protect
client and customer privacy. Any data used to connect offline
conversions is held anonymously and will never be shared with any
third party. Many Fortune 500 financial services, retail, telecom and
other companies have already vetted these processes with high
standards for privacy and security.
Attribute
RTB
Connector
Attribute Catalyst Framework
Adometry Attribute
Attribute
Audience
Connector
Attribute
Offline
Connector
Attribute
Direct Mail
Connector
Attribute
Device
Connector