2.
Acknowledgement
For Allah is all Grace, who gave us the ability to prepare this
report
We are very thankful to our beloved parents because of whom
we are here today and very special thanks to our beloved Prof.
Agha Ali Mahmood who has guided us in a true sense to
complete our final project in a very easy way we are also
thankful to our fellows who stay with us throughout the
session.
3.
Company & Product Profile
• Amu’s Delight
• Formation and history of the Company
Company
Product:
• What is the product is all about?
Crush
“Feel the
difference”
4.
Vision, Mission statement
Goals & Objectives
Vision
Provide with good-quality nutritional products that become a part of the
customers’ daily life usage and help them adapt to their changing needs
and trends
Mission:
Make awareness to make a clear cut brand name and image in the mind
of our target market by providing quality on a low price with a new idea.
5.
Goal:
Launch all over Pakistan.
More flavors of crush in future by keeping the demand of our target
market.
Proposed objectives to be achieved:
To sustain low costs of production in the initial phases.
To get a first mover advantage in a town because many people already
know about the product and when they get this tasty product in a
specialized flavor it’s become our first mover advantage.
6.
Segmentation, Target
market & Positioning
Demographically the market has been segmented based in age structure.
We have divided the market into two major groups as follows
Keeping our product as a solution we have segmented the market
into people, specifically children, who are under nutrition and lack
proper dietary supplements.
7.
Product Life Cycle
This cycle helps in determining where the product lies in terms of
development, introduction, growth or maturity. Following diagram explains
the position of Crush in the market. As we are new so our product will be in
introduction stage. Where as our competitor Nestle is in growth stage.
8.
Growth Strategy
In order to move forward, our company currently needs a lot of basic
necessities. Effective leadership and hardworking and innovative
management team is what the business is counting on. The most basic
requirements which are top priority right are as follows:
• A reasonable physical location for the office.
• A stable and trustworthy financial resource.
• A creative and eye-catching advertising campaign.
• Association with some big company.
9.
New product planning &
Development
As we are launching a new product with limited flavor. That is
chocolate. In future we are planning to launch some new flavors with
better campaigning we will make awareness about our product so that
more and more people will get to it.
10.
Competitor’s Analysis
We classify our competitors into 2 main groups:
• Direct competitors: This includes all sweets manufacturers of the
country. The stronger competitors among these include Nestle and
Cadbury. Chikee is another company which is in direct
competition.
• Indirect Competitors: This includes competitors which have a
product line similar to that of Crush. This will chocolates, candies
etc.
11.
Competitive Advantage
• Description of the business model:
• Basis of differentiation:
Positioning strategies:
The positioning strategy can help link the product to a special occasion,
person, event, class, activity, or any other form which can help in bringing
the product into limelight.
For this purpose, we intend to use Benefits of Crush the product will lead
to a new generation which is healthier and more complete in nutrition with
essential energy resources that can
12.
BCG Matrix
Since no Matrix can be currently determined for the new product, we will be
elaborating the BCG Matrix on a projection basis. Our goal is to fall in the
question mark sector initially, means we intend to gain high growth in the
start to increase share size.
As Nestle fall in star by
Having high growth and
Profit potential.
13.
SWOT Analysis
Strengths
Low operational costs.
Awareness and familiarity with product and taste.
Benefits provided through product.
High profit margins.
Weaknesses
Small inventory.
New name.
14.
Opportunity
High growth rate of our country.
High ratio of malnutrition in Pakistan
Threats
Competitors mimic the product.
Diversity in taste of people.
Social hesitation in accepting “maroonda”
as a quality product.
16.
Product Decision &
Recommendation
• Convenience products:
• Forms of product:
We will bring our product in the following forms:
Chocolate balls form.
Classical bar form.
Open Chips form.
17.
Pricing Decision &
Recommendation
Price is the value that customers give up or exchange to obtain a
desired product.
Pricing Method:
Pricing for Crush is the major issue which determines the time
to achieve break-even and to gain profits. Following is an
explanation of pricing of each product:
Ball form- (Rice made):
Cost of Raw material per unit: Rs.3.34
Cost of packing per unit: Rs.1.25
Total ball cost per unit : Rs.4.60
Final price for ball Rs. 7.00 (GST included)
Bar form: (Rice made):
Cost of Raw material per unit: Rs. 3.75
Cost of packing per unit: Rs. 1.75
Total bar cost per unit: Rs. 5.50
Final price of bar: Rs. 10 (GST
included)
18.
Placement &Distribution
channel
Focusing on distribution to old stores, bakery's etc.
• Mode of distribution:
• Mode of Transportation:
You can also place your order on our Facebook page
www.facebook.com/Amu’sdelight
You can also call us on our telephone number 0423-7111118 for placing your
order.
We are located in Model town. Our main Office and our
manufacturer area.
19.
Promotion decision
Promotion campaign for Crush includes TV advertisements, internet,
radio, bill boards, pamphlets, magazines etc.
Feedback
For feedback you can contact on our number 0423-71111180. you can also
order give feedback on our page on Facebook.
www.facebook.com/Amu’sdelight
You can write us mail on our email address: amu’sdelight@gmail.com
21.
Budget
We got 1 million to start our business. We invest 65% of our fund in
purchasing of raw material,
on initial expenses,
on transportation expenses,
distributors expenses,
workers expenses.
While the rest of 45% is kept as a reserve for daily activity expenditures
which includes both variable and fixed expenses.
22.
Thank you all for viewing my efforts
If you really want any further data
on these presentations mail me over
[mycontent2013@gmail.com] with
the reference of the file.
