AS Media - Evaluation of Media Product Question 5. How did you attract/address your audience?

1. HOW DID YOU
ATTRACT/ADDRESS
YOUR AUDIENCE?

2. How did you attract/address your
audience?
From my research, I noticed that the most important aspect of
a magazine cover is the main image, smaller images as well
as the positioning of the text. On my cover, I really wanted a
clean and unique look with a white background so my main
image and text stands out. The logo attracts my target
audience as it achieves a welcoming and nostalgic look. For
example, the neon is reminiscent of logos from musical pasts.
Top of the Pops had a neon logo which is still remembered to
this day. The reasons why I have put a wooden background
behind the logo is because it allows the neon to ‘jump out’ at
the reader and the wood gives it a natural, comforting feel. I
decided to keep to a limited number of colours as my
research showed that all magazines do this to draw the
readers’ eye and is more aesthetically pleasing. My text is
short and punchy. It doesn’t have too many words as again,
this can put the reader ‘off’. I used a good variety of fonts
which fit the genre.
In conclusion, my magazine is purposely designed to ‘grab’
the attention and address my target audience to the fullest.

3. Contents page & Double-page
spread

4. Contents page & Double-page
spread
My DPS and contents page addresses my target demographics through different and
effective techniques. To start, I have thought off and applied a clear and eye-catching
colour scheme which consists of only a few colours. From my research of music
magazine DPS’ and contents pages I can say that a well thought out colour scheme is
very significant for it to be successful in attracting/addressing the audience. Secondly, I
have included a consistent key font (Dolce Vita) throughout my magazine to give it a
sense of identity, as well as using a verity of other fonts which suit the genre of my
magazine. Finally, I have applied an original and significant design to the contents page
as it grants the magazine character and identity in relation to the genre. I have done this
by designing and including an iconic sidebar, (similar to the top line of the cover) which
has the magazine neon logo illuminating the wooden panel, and a Gibson Les Paul
guitar on a wall mount plugged in to the neon logo. This side bar will feature in all
contents pages in future issues. This allows the magazine to have a familiarity to its
audience, therefore should make the reader feel a part of Session magazine ‘family’ and
will then be more likely subscribe to it.