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So-sial Networking Final Year Project Presentation Media Art 2010/2011 So- Sial Networking Gunalan Ranganahan 1071116966
So-sial Networking Proposal Topic So-sial Networking Background A social networking is an online platform, service or site that focuses on creating social network  or relations among people around the world. Most of the social network service are web based  and the user can interact over the internet, such as email or instant messaging. Usually, it is an  individual-centered service where online community services are group-centered. Social netwo- rking sites provides user to share ideas, activities, events, and interest within their individual  networks. Problem Identification Social networking is so popular nowadays and it has been the leading communication service to  people communicates around the world. But do they now that, social network has a lot of nega- tive impact to the individual and society? Do you know that it can reveal your privacy data? How  social networking can effect personally to various type of generation, such as high-school student, teenagers and adults? How the gossips that spread through social network affects certain indivi- dual and the government? How social networking's manipulate people’s mentality and decision  making?
So-sial Networking Proposal Aim and Objective To investigate social networking’s bad things besides communicating with people around the world To explore how it effecting that particular of generation To investigate whether our privacy is protected in social network To experiment whether social networking is future of communicating medium To examine whether social networking is medium for advertising or business for certain companies Motivation I was going through some article where, the topic about social networking impacts to certain group  of people. Most of them, feels that social networking is like everything for them but actually it’s not. Social networking is just medium of communication to communicate with people around the world, beside that we can also share information, knowledge or experience to our friends. But most of people feel like it is something so special for them until they can’t live without it. Idealization & Concept To create a projection mapping, demonstrating about the reality of social networking and negative  impacts that include motion graphic, video and typography.
So-sial Networking Research & Analysis  Research - According to Melissa Ridenour (suite101.com) Users of social networking sites, according to the article posted on The Independent, are finding that risqué pictures and personal confessions they posted can be used against them in unimaginable and undesirable ways. Such postings have come back to haunt many users. - Another example of risks involved are explained in the article from The Independet: “In the US, a sex assault victim seeking compensation faces the prospect of her MySpace and Facebook pages being produced in court. In Texas, a driver whose car was involved in a fatal accident found his MySpace postings (“I’m not an alcoholic, I’m a drunkaholic”) part of the prosecution’s case. From Los Angeles to Lowestoft, thousands of social network site users have lost their jobs – or failed to clinch new ones – because of their pages’ contents. Police, colleges and schools are monitoring MySpace and Facebook pages for what they deem to be “inappropriate” content.” - In addition, naïve users are finding that security and privacy breaches can actually lead to identity theft. According to the article from The Independent, social networking sites, such as Facebook and My Space try to maintain their users’ privacy, but security and privacy breaches related to the applications used on the sites are common. In return for getting the application, users are asked to provide personal information. Such personal information is all that is required for identity theft to take place. - According to a study documented in O The Oprah Magazine from October 2009, researchers from USC have discovered negative emotional risks of social networking sites. The lead author of the study, cognitive neuroscientist Mary Helen Immordino-Yang asserts, “It takes a certain amount of time to fully experience complex social emotions,” Heavy reliance on the rapid intake of certain information—especially in younger, developing minds—could have consequences on our morality. It could also be a whole new source of unhappiness.”
So-sial Networking Research & Analysis  Research ,[object Object]
You must remember to never confuse online interactions, and that includes Facebook wall posts and private messages, to be an adequate substitute for face-to-face, person-to-person conversations, outings and get-togethers. In other words, do not get wrapped up with how many friends are on your friends list or how many people have commented on your status today. You must realize, and too many of us fail to do so, that online networking should come second to trying to make connections in the real world. OlhaRomaniuk
I know people who got into fights in real life because of small facebook details. A couple that got together, and one of them did not change his status from "single" to "in a serious relationship". All hell broke loose because it was considered outrageous. "Are you trying to get someone else?" - she said... and the rest of the conversation is so stupid, that I can't even begin to describe it. Bruno Lucas
Facebook can bridge the distance between friends and family that are strung out across the globe, and make it easy for businesses to target niche markets but it also propagates the need to be ever careful of the information that can be attached to your name in cyberspace. You should be careful that your online reputation does not jeopardize your real world image. Natalia Jones,[object Object]
So-sial Networking Research & Analysis  Analysis (Data Collection) The Pie chart shows percentage of spending time on social network site                             The Pie chart shows percentage of benefits that user gain
So-sial Networking Research & Analysis  Analysis (Data Collection) The pie chart shows percentage of user awareness of the negative                The bar chart shows percentage of types of negative impact that user                                   impact of social network site                                                                                        face on social network site
So-sial Networking Research & Analysis  Analysis (Data Collection) The Pie chart shows percentage of user that faced negative impact on the social network site Summary Based on overall online survey and manual questionnaires results was concluded that even though user of social networking site knows that, it gives negative impact towards them but the awareness of about it is still low and the implications because of that was neglected. Besides that, most of the social networking site user say that they don’t get any real benefits from it except some of them has claim that they gain new friends and overcome their timidity. Furthermore from the survey, the utmost important thing to remember is almost every one of them has put them self or involved in the negative impacts of social networking sites
So-sial Networking         Idea Development Addiction Stalking Privacy Stress On Family / Identity Annoying / Irritating
So-sial Networking         Idea Development Addiction Stalking Privacy Teasing Family / Identity Annoying / Irritating
So-sial Networking         Idea Development Teasing A  d  d  i  c  t  i o  n
So-sial Networking         Idea Development Teasing Annoying       +        Stalking
So-sial Networking Contextual Studies Social Context Social network site provides so many features that could portray, user to social life. For example, when a person took a photo inside  or anywhere near pub, and post it in their site, it makes the social thinks that the user are alcoholic. The worst regarding this is, if the user is a girl or Muslim, then it effects their life even though they are not committed into any bad habits.  Personal Context As for personal context, social network site make a person addict Towards it, until certain responsibility and everyday life is effected. For instance the individual spend too much time on it, where it Effects the persons academic if he/she is a student, family members Relationship if he/she is parents to a kids. Cultural Context With social network site, there is no barrier for communication, Because we are connected globally through internet. It has been Modern way to a person communicate each other to show their, Multi-cultural society. This cultural also has been adopted in  Certain motion films to show the way people communicate toward The audience. Political Context There is so many political issues and gossips moving around Through social network site because it is the fastest way that The content could reach to the people. Some groups has been Created to influence certain individuals, and besides that there is some agency use social network site to gain public’s opinion To keep the public updated on their activity.
So-sial Networking Software Studies Resolume Avenue 3 VDMX 5
So-sial Networking Conceptual Diagram Floor Plan Audience Projector Audience Projection    Surface Audience
So-sial Networking Conceptual Diagram Projection Surface Sketch
So-sial Networking Functional Specification Gun’s FYP                                                                        PAGE 1 OF 1 Gunalan Ranganahan So-sial Networking            Screen Name                                                    : So-sial Networking           Purpose                                                             : Demonstrating the negative impact of social networking                                                                          through metaphor (teasing).Open the viewer mind about                                                                                          the real of social networking           Person-in-charge                                             : Gunalan Ranganahan           User Interaction                                               : None           Frames within the screen/                             : 30fps / 2 - 5mins           duration of this scene            Media elements/content                               :           1) Text                                            	        Typography (Lucida Grande)           2) Images/graphic                                            Photos related to negative impact           3) Video                                                              Videos of social network user with visual effects           4) Animation     			        Motion Graphics with different effects           5) Sound                                                             Background Music / Sound Effects           Navigation Control & Icons                           : None Project Specification Worksheet

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So-Sial Networking

  • 1. So-sial Networking Final Year Project Presentation Media Art 2010/2011 So- Sial Networking Gunalan Ranganahan 1071116966
  • 2. So-sial Networking Proposal Topic So-sial Networking Background A social networking is an online platform, service or site that focuses on creating social network or relations among people around the world. Most of the social network service are web based and the user can interact over the internet, such as email or instant messaging. Usually, it is an individual-centered service where online community services are group-centered. Social netwo- rking sites provides user to share ideas, activities, events, and interest within their individual networks. Problem Identification Social networking is so popular nowadays and it has been the leading communication service to people communicates around the world. But do they now that, social network has a lot of nega- tive impact to the individual and society? Do you know that it can reveal your privacy data? How social networking can effect personally to various type of generation, such as high-school student, teenagers and adults? How the gossips that spread through social network affects certain indivi- dual and the government? How social networking's manipulate people’s mentality and decision making?
  • 3. So-sial Networking Proposal Aim and Objective To investigate social networking’s bad things besides communicating with people around the world To explore how it effecting that particular of generation To investigate whether our privacy is protected in social network To experiment whether social networking is future of communicating medium To examine whether social networking is medium for advertising or business for certain companies Motivation I was going through some article where, the topic about social networking impacts to certain group of people. Most of them, feels that social networking is like everything for them but actually it’s not. Social networking is just medium of communication to communicate with people around the world, beside that we can also share information, knowledge or experience to our friends. But most of people feel like it is something so special for them until they can’t live without it. Idealization & Concept To create a projection mapping, demonstrating about the reality of social networking and negative impacts that include motion graphic, video and typography.
  • 4. So-sial Networking Research & Analysis Research - According to Melissa Ridenour (suite101.com) Users of social networking sites, according to the article posted on The Independent, are finding that risqué pictures and personal confessions they posted can be used against them in unimaginable and undesirable ways. Such postings have come back to haunt many users. - Another example of risks involved are explained in the article from The Independet: “In the US, a sex assault victim seeking compensation faces the prospect of her MySpace and Facebook pages being produced in court. In Texas, a driver whose car was involved in a fatal accident found his MySpace postings (“I’m not an alcoholic, I’m a drunkaholic”) part of the prosecution’s case. From Los Angeles to Lowestoft, thousands of social network site users have lost their jobs – or failed to clinch new ones – because of their pages’ contents. Police, colleges and schools are monitoring MySpace and Facebook pages for what they deem to be “inappropriate” content.” - In addition, naïve users are finding that security and privacy breaches can actually lead to identity theft. According to the article from The Independent, social networking sites, such as Facebook and My Space try to maintain their users’ privacy, but security and privacy breaches related to the applications used on the sites are common. In return for getting the application, users are asked to provide personal information. Such personal information is all that is required for identity theft to take place. - According to a study documented in O The Oprah Magazine from October 2009, researchers from USC have discovered negative emotional risks of social networking sites. The lead author of the study, cognitive neuroscientist Mary Helen Immordino-Yang asserts, “It takes a certain amount of time to fully experience complex social emotions,” Heavy reliance on the rapid intake of certain information—especially in younger, developing minds—could have consequences on our morality. It could also be a whole new source of unhappiness.”
  • 5.
  • 6. You must remember to never confuse online interactions, and that includes Facebook wall posts and private messages, to be an adequate substitute for face-to-face, person-to-person conversations, outings and get-togethers. In other words, do not get wrapped up with how many friends are on your friends list or how many people have commented on your status today. You must realize, and too many of us fail to do so, that online networking should come second to trying to make connections in the real world. OlhaRomaniuk
  • 7. I know people who got into fights in real life because of small facebook details. A couple that got together, and one of them did not change his status from "single" to "in a serious relationship". All hell broke loose because it was considered outrageous. "Are you trying to get someone else?" - she said... and the rest of the conversation is so stupid, that I can't even begin to describe it. Bruno Lucas
  • 8.
  • 9. So-sial Networking Research & Analysis Analysis (Data Collection) The Pie chart shows percentage of spending time on social network site The Pie chart shows percentage of benefits that user gain
  • 10. So-sial Networking Research & Analysis Analysis (Data Collection) The pie chart shows percentage of user awareness of the negative The bar chart shows percentage of types of negative impact that user impact of social network site face on social network site
  • 11. So-sial Networking Research & Analysis Analysis (Data Collection) The Pie chart shows percentage of user that faced negative impact on the social network site Summary Based on overall online survey and manual questionnaires results was concluded that even though user of social networking site knows that, it gives negative impact towards them but the awareness of about it is still low and the implications because of that was neglected. Besides that, most of the social networking site user say that they don’t get any real benefits from it except some of them has claim that they gain new friends and overcome their timidity. Furthermore from the survey, the utmost important thing to remember is almost every one of them has put them self or involved in the negative impacts of social networking sites
  • 12. So-sial Networking Idea Development Addiction Stalking Privacy Stress On Family / Identity Annoying / Irritating
  • 13. So-sial Networking Idea Development Addiction Stalking Privacy Teasing Family / Identity Annoying / Irritating
  • 14. So-sial Networking Idea Development Teasing A d d i c t i o n
  • 15. So-sial Networking Idea Development Teasing Annoying + Stalking
  • 16. So-sial Networking Contextual Studies Social Context Social network site provides so many features that could portray, user to social life. For example, when a person took a photo inside or anywhere near pub, and post it in their site, it makes the social thinks that the user are alcoholic. The worst regarding this is, if the user is a girl or Muslim, then it effects their life even though they are not committed into any bad habits. Personal Context As for personal context, social network site make a person addict Towards it, until certain responsibility and everyday life is effected. For instance the individual spend too much time on it, where it Effects the persons academic if he/she is a student, family members Relationship if he/she is parents to a kids. Cultural Context With social network site, there is no barrier for communication, Because we are connected globally through internet. It has been Modern way to a person communicate each other to show their, Multi-cultural society. This cultural also has been adopted in Certain motion films to show the way people communicate toward The audience. Political Context There is so many political issues and gossips moving around Through social network site because it is the fastest way that The content could reach to the people. Some groups has been Created to influence certain individuals, and besides that there is some agency use social network site to gain public’s opinion To keep the public updated on their activity.
  • 17. So-sial Networking Software Studies Resolume Avenue 3 VDMX 5
  • 18. So-sial Networking Conceptual Diagram Floor Plan Audience Projector Audience Projection Surface Audience
  • 19. So-sial Networking Conceptual Diagram Projection Surface Sketch
  • 20. So-sial Networking Functional Specification Gun’s FYP PAGE 1 OF 1 Gunalan Ranganahan So-sial Networking Screen Name : So-sial Networking Purpose : Demonstrating the negative impact of social networking through metaphor (teasing).Open the viewer mind about the real of social networking Person-in-charge : Gunalan Ranganahan User Interaction : None Frames within the screen/ : 30fps / 2 - 5mins duration of this scene Media elements/content : 1) Text Typography (Lucida Grande) 2) Images/graphic Photos related to negative impact 3) Video Videos of social network user with visual effects 4) Animation Motion Graphics with different effects 5) Sound Background Music / Sound Effects Navigation Control & Icons : None Project Specification Worksheet
  • 22. So-sial Networking Log out THE END gunalan87.wordpress.com