Delivered in Ottawa, Canada November, 2011

1. Alan W. Silberberg
CEO, Founder, Silberberg Innovations and Gov20LA
www.silberberginnovations.com
PS Engage, Ottawa, Canada November 22, 2011
STORYTELLING FOR PUBLIC SECTOR

2. We all tell
stories,
everyday.
Some like fishing
stories don’t
matter.
COPYRIGHT (C) 2011 SILBERBERG
INNOVATIONS, LLC USA
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3. Other
stories
matter.
Abraham Lincoln’s story
matters so much they
built a statue of him in
his honor in London’s
Parliament Square.
COPYRIGHT (C) 2011 SILBERBERG
INNOVATIONS, LLC USA
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4. HOW DO YOU PLAN ON TELLING YOUR STORY?
• Simple.
• Quickly.
• Lively.
• Remember your audience.
COPYRIGHT (C) 2011 SILBERBERG
INNOVATIONS, LLC USA
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5. HOW DO YOU GET BUY-IN WHEN ‘NO’ IS MOST
OFTEN WORD HEARD?
• We have all been there, you have a great idea, do the research
to support it, and then turn to run it up the flagpole only to get
“NO”.
• So Don’t take No for an Answer.
• Tell the story so you get buy in.
• Use examples from outside your group.
• Tie to real world examples/case studies.
COPYRIGHT (C) 2011 SILBERBERG
INNOVATIONS, LLC USA
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6. SO MUCH INFORMATION - CHOOSE THE DATA
POINTS THAT SUPPORT YOUR CASE.
COPYRIGHT (C) 2011 SILBERBERG
INNOVATIONS, LLC USA
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7. HOLLYWOOD WRITERS HAVE A SECRET.
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INNOVATIONS, LLC USA
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8. TELL THEM WHAT YOU ARE GOING TO TELL
THEM, THEN TELL THEM, THEN TELL THEM WHAT
YOU TOLD THEM.
COPYRIGHT (C) 2011 SILBERBERG
INNOVATIONS, LLC USA
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9. YOU CAN DO IT. IT IS ALREADY INSIDE YOU.
COPYRIGHT (C) 2011 SILBERBERG
INNOVATIONS, LLC USA
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10. Alan W. Silberberg
@ideagov on Twitter
alan@silberberginnovations.com
424-442-9658
THANK YOU!