presentation of our idea of distributing the content of the book we are writing before publishing...

1. BUSINESS MODEL
BOOK CHUNK ct
proje
A.Osterwalder, PhD!
Y.Pigneur, Professor!

2. what is this about?

6. what you get if you
subscribe to this for
24.- USD

7. ok
re ad raw bo
t
co ntent firs
!
& e xclusively

8. ok
re ad raw bo
t
co ntent firs
!
& e xclusively

9. ok
re ad raw bo
t
co ntent firs
!
& e xclusively
x deliveries
of raw book
content!

10. ok
re ad raw bo
t
co ntent firs
!
& e xclusively
50% off
x deliveries final book
of raw book price!
content!

11. ok
re ad raw bo
t
co ntent firs
!
& e xclusively
50% off
x deliveries final book
of raw book price!
content!
participate in
exclusive book
webinars!

12. ok
re ad raw bo access
t
co ntent firs templates!
!
& e xclusively
50% off
x deliveries final book
of raw book price!
content!
participate in
exclusive book
webinars!

13. ok
re ad raw bo access
t
co ntent firs templates!
!
& e xclusively
50% off
x deliveries final book
of raw book price!
content!
participate in
e
be part of th exclusive book
del
business mo webinars!
community!

15. book chunk contents
(not delivered linearly!)

16. 1
business
model basics

18. 2
business model
design thinking

20. 3
business model
pa5erns

22. 4
more valuable
thinking

24. how does the
business model for
this look like?

25. PARTNER KEY OFFER CUSTOMER CUSTOMER
NETWORK ACTIVITIES ook
RELATIONSHIPS SEGMENTS
content read raw b
st &
creatio content fir
!
n! exclusively
BMI
x de commu
live nity!
ent regular
paym der! raw ries of
i content bo
prov delivery! cont ok
ent!
person-2-
binar! nate
planning & person we passio ers!
binars!
running we canvas
us
designe
rs participate in
graphis &
ts! KEY exclusive book DISTRIBUTION workshop &
RESOURCES webinars! CHANNELS conference
participants!
business BMI
slide-
model thought ence re blog!
influ sha share!
leadership! ors & e!
Webinar pur auth ienc
c
dist hasing exper other
platform ribu & bloggers! !
provider! sys tion otes
tem
!
access keyn
templat
es !
work-
popular blog e
for be part of th shops!
del
distribution! business mo
community!
COST STRUCTURE REVENUE STREAMS
-!
cross
!
subscription selling
cone
n content fee!
plat t & creation! ars!
form webin future book
desi
gn! sales & referrals!

26. why we are doing the
book chunk project

28. stay tuned on this blog:
http://business-model-design.blogspot.com