The document discusses generational differences, with a focus on the Net Generation (Gen Y) and how they relate to technology differently than previous generations. It explores various characteristics of Gen Y, such as how they were raised with screens and digital media and have developed an affinity for technology. The document also examines how Gen Y's relationship to technology impacts their behaviors, preferences, and expectations around areas like communication, media consumption, education, and work.
Micro-Scholarship, What it is, How can it help me.pdf
The Net Generation- Class 6
1. BDMM 4336
The Next Generation
The Net
Gen
Class 6
Fall 2011
@AndreaGenevieve
andream@stedwards.edu
2. BDMM 4336
We’re the First
The Net
• Relate to tech differently
Gen
• Speed is common
Class 6 • We’ve come of age
Fall 2011
@AndreaGenevieve
andream@stedwards.edu
3. BDMM 4336
True or False?
The Net • The Net Gen is dumb
Gen • The Net Gen is screen addicted
Class 6
• The Net Gen has no shame
Fall 2011 • The Net Gen is afraid to settle
• The Net Gen steals
• The Net Gen is full of bullies
• The Net Gen is violent
• The Net Gen has no work ethic
• The Net Gen is all “me” and doesn’t
care
@AndreaGenevieve
andream@stedwards.edu
4. BDMM 4336
Grown Up Digital
The Net
• Research 7,684 Net Gen’ers
Gen
• 2,000 Gen Xers
Class 6 • 2006- 2008
Fall 2011
• Randomly selected internet users
• 12 countries
• 40 reports
• Growing Up Digital
• Wired for Distraction
@AndreaGenevieve
andream@stedwards.edu
5. BDMM 4336
Meet Gen Next (GenY)
The Net • Grown up with
Gen screens
• Affinity for
Class 6 technology
Fall 2011 • Buy gadgets just to
buy
• Learn
different,different
goals
• If you get Gen
Next, You get the
future
@AndreaGenevieve
andream@stedwards.edu
6. BDMM 4336
Generations
Baby Baby Boom Net Generation
The Net Boomer Bust Generatio Next
Gen 1946- 64 (Gen X) n (Gen Y) (Gen Z)
1965-76 1977- 1998-2010
Class 6 1997
Fall 2011
77.2 44.9 81.9 40.1 million
million million million
•Strong •Feel excluded •Baby Boom •Highly
economy children connected’
•Best educated
•Post war •Older •Digital
•High families
•Hope unemployment natives
•Prosperity
•TV Gen •globalization
•Historic
events
@AndreaGenevieve
•Rise of tech
andream@stedwards.edu
7. BDMM 4336
Obsolete Items
The Net
Do you know what these are:
Gen
VHS
Class 6 Travel Agent
Fall 2011 Watches
Movie Rental Store
Encyclopedias
Atlas
Yellow Pages
Fax Machine
@AndreaGenevieve
andream@stedwards.edu 20 Things That Will Become Obsolete
8. BDMM 4336
Life Stages
The Net
Gen
Class 6
Fall 2011
• Early Childhood edu
• Adolescents
• Pre-Adults
• Between life stages
• Huffington Post Article
@AndreaGenevieve
andream@stedwards.edu
9. BDMM 4336
8 Generational Norms
The Net 1. Freedom
Gen 2. Customization
3. Scrutinize
Class 6
4. Openness
Fall 2011
5. Entertainment +
Play
6. Collaboration
7. Speed
8. Innovation
@AndreaGenevieve
andream@stedwards.edu
10. BDMM 4336
Major Differences
The Net
• Mobile = future
Gen
• Screens, screens and more screens
Class 6 • Ads are lost
Fall 2011
• Friends reviews
• Self organization
• Privacy and loyalty
• We love choice
Pew Research Study
@AndreaGenevieve
andream@stedwards.edu
11. BDMM 4336
Quiz Time!
The Net
Gen
Class 6
Fall 2011 “How Gen Y are you?”
1. Penelope Trunk’s Quiz
2. Pew Research
@AndreaGenevieve
andream@stedwards.edu
12. BDMM 4336
Consumerism
The Net
• Active not passive
Gen
• No primetime, my time
Class 6 • Create content
Fall 2011
• Share
• Mutlitasking
• Blog are increasing ads
• Feeling of contribution
@AndreaGenevieve
andream@stedwards.edu
13. BDMM 4336
How would you feel?
With out technology?
The Net
Gen You have no internet, phone, tv or tech for a
week. How do you react?
Class 6 Take 3 minutes and write down:
Fall 2011
Words
Phrases
Feelings
Images
Physical traits
Mental state
@AndreaGenevieve
andream@stedwards.edu
14. BDMM 4336
Going Social
The Net
Apps
Gen
Reviews
Class 6 Networks and communities
Fall 2011
Sharing too much
Negative aspects
Levels of relationships
Brand loyalty
Location based information
@AndreaGenevieve
andream@stedwards.edu
15. BDMM 4336
EXAM 1: Next Class
The Net
Pair & Share
Gen
Take 10 minutes and go through your
Class 6 notes. Compare and share.
Fall 2011
Give me the top 5 things to know for
the exam from the first 5 classes.
Exam will be 5 short answer questions.
@AndreaGenevieve
andream@stedwards.edu