The document discusses Achievers' social recruiting efforts, including using social media platforms like LinkedIn, Facebook, and Twitter to advertise jobs and broadcast their employer brand. It outlines how social recruiting helped Achievers address issues like having a limited brand in San Francisco and reaching remote hires. Metrics are provided showing increased traffic to Achievers' social media pages and positive Glassdoor reviews from employees. Future plans include scaling social recruiting for growth, localizing their brand, going mobile, staying relevant, and constantly evolving their employer brand strategy.