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Kappa Delta Sorority - Social Media Strategy

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Andy Huston
Andy Huston

The presentation I gave at the 2011 Kappa Delta Sorority Convention in Tucson, AZ, on social media strategy for social organizations.

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Social Media Strategy For Social Organizations Andy Huston andy@nicindy.org Director of Member Services North-American Interfraternity Conference @hust0058 / @nicfraternity #KDConvention2011
http://www.flickr.com/photos/38104469@N00/3899953986
http://www.flickr.com/photos/donzbop/359954316
From: Jess3.com
Awake PCs, TVs, Smartphones Sleep From: FastCompany
Not Shiny New Toys Powerful Business Applications
You Don’t Control Content You Never Did
Social Media Is Work http://www.flickr.com/photos/mr_gonzales/1296612658/
Social Media Planning 1. Listen 2. Strategy 3. Learn 4. Channels 5. Measure
http://www.flickr.com/photos/dakotam/2668653161/
Listen • Google.com/alerts • SocialMention.com • Search.Twitter.com
Strategy
Content Is King!
Learning in 5 Steps
“Experiment personally, apply professionally” http://www.flickr.com/photos/bartzoni/5099168373
Social Organization Growth Opportunities • Blogs • Facebook • Twitter • LinkedIn • YouTube • Location-Based • Pictures • Measurement (ROI)
Blog
1. Define Scope, Niche Topic 2. Tailor to Target Audiences 3. Bloggers (Personal, Conversational) 4. Comment Policy 5. Schedule (Calendar) 6. Simplicity (Less is more) 7. Keyword Rich 8. Tags and Search 9. Social Media Sharing 10. Compelling Headlines 11. Include Pictures 12. Vlog (Video) with Transcript 13. Subscribers (RSS or Email) 14. Blogroll (Linked to Similar Subjects)
Facebook
Twitter
140 Characters :: 120 (at) Replies Retweet (2x) Mentions Hashtags Direct Messages Lists Follow Followers Privacy Trending Topics
Applications
@comcastcares @twelpforce @deltaassist @dellcares
LinkedIn
YouTube
Millennials Are Heavy Viewers Of Online Video 85% watch online video monthly Vs. 67% of all internet users Vs. 51% of adults 45 to 64 Source: eMarketer, 2010
Check In
What is ?
Why Check In •Become Mayor of the Venue •Earn Badges •Earn Points (Compete with Friends) •Save Money with Specials •Connect with Friends •Serendipity
Badges
Campus Badges
The Case for Social Organizations • Tips, Add Value • Offer Specials • Marketing Integration • Word of Mouth Promotion • Build Brand Ambassadors (Insights)
Insights
Pictures
• Flickr • Picasa • Instagram Instantaneous +1000 Words
My Indiana State Fair Pic: 2300 views in less than 12 hours on Twitter Yes, it was delicious.
Measure Impact
Google Analytics Tracking Web Traffic Tracking Bit.Ly Goo.Gl Influence Insights Klout Grader.com
INFLUENCE IS NOT: INFLUENCE IS ABOUT: Follower Counts Response to Call to Action Number of Tweets Likes Number of Posts Comments Retweets Sharing Click Rates Views
You Don’t Have A Choice On Whether Or Not To DO Social Media; The Choice Is How Well You DO It. Erik Qualman Author, Socialnomics
andy@nicindy.org Director of Member Services North-American Interfraternity Conference Facebook.com/nicfraternity @nicfraternity @fraternityinfo http://about.me/hust0058

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