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Social Media Strategy
For Social Organizations




Andy Huston
andy@nicindy.org
Director of Member Services
North-American Interfraternity Conference

@hust0058 / @nicfraternity                  #KDConvention2011
http://www.flickr.com/photos/38104469@N00/3899953986
http://www.flickr.com/photos/donzbop/359954316
From: Jess3.com
Awake


PCs, TVs,
Smartphones


Sleep




From: FastCompany
Not Shiny New Toys

Powerful Business
  Applications
You Don’t Control Content

       You Never Did
Social Media Is Work




http://www.flickr.com/photos/mr_gonzales/1296612658/
Social Media Planning
1.   Listen
2.   Strategy
3.   Learn
4.   Channels
5.   Measure
http://www.flickr.com/photos/dakotam/2668653161/
Listen




• Google.com/alerts
• SocialMention.com
• Search.Twitter.com
Strategy
Content Is King!
Learning in
  5 Steps
“Experiment personally,
                  apply professionally”




http://www.flickr.com/photos/bartzoni/5099168373
Social Organization
          Growth Opportunities
•   Blogs
•   Facebook
•   Twitter
•   LinkedIn
•   YouTube
•   Location-Based
•   Pictures
•   Measurement (ROI)
Blog
1.    Define Scope, Niche Topic
2.    Tailor to Target Audiences
3.    Bloggers (Personal, Conversational)
4.    Comment Policy
5.    Schedule (Calendar)
6.    Simplicity (Less is more)
7.    Keyword Rich
8.    Tags and Search
9.    Social Media Sharing
10.   Compelling Headlines
11.   Include Pictures
12.   Vlog (Video) with Transcript
13.   Subscribers (RSS or Email)
14.   Blogroll (Linked to Similar Subjects)
Facebook
Twitter
140 Characters :: 120
    (at) Replies
    Retweet (2x)
     Mentions
     Hashtags
  Direct Messages
        Lists
       Follow
     Followers
      Privacy
  Trending Topics
Applications
@comcastcares

@twelpforce

@deltaassist

@dellcares
LinkedIn
YouTube
Millennials Are
Heavy Viewers Of Online Video



    85%    watch online video
            monthly
        Vs. 67% of all internet
                users


         Vs. 51% of adults 45 to 64




                               Source: eMarketer, 2010
Check In
What is   ?
Why Check In
•Become Mayor of the Venue

•Earn Badges

•Earn Points (Compete with Friends)

•Save Money with Specials

•Connect with Friends

•Serendipity
Badges
Campus Badges
The Case for Social
           Organizations

•   Tips, Add Value
•   Offer Specials
•   Marketing Integration
•   Word of Mouth Promotion
•   Build Brand Ambassadors (Insights)
Insights
Pictures
• Flickr
• Picasa
• Instagram

     Instantaneous +1000 Words
My Indiana State Fair Pic:
2300 views in less than 12 hours on Twitter
                                 Yes, it was delicious.
Measure Impact
Google Analytics
Tracking Web Traffic

Tracking
Bit.Ly
Goo.Gl

Influence
Insights
Klout

Grader.com
INFLUENCE IS NOT:   INFLUENCE IS ABOUT:
Follower Counts     Response to Call to Action
Number of Tweets    Likes
Number of Posts     Comments
                    Retweets
                    Sharing
                    Click Rates
                    Views
You Don’t Have A Choice
   On Whether Or Not
  To DO Social Media;
     The Choice Is
  How Well You DO It.


                      Erik Qualman
               Author, Socialnomics
andy@nicindy.org
Director of Member Services
North-American Interfraternity Conference
Facebook.com/nicfraternity @nicfraternity @fraternityinfo
                                          http://about.me/hust0058

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