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Shared Mobility: A Part of a Low Carbon Culture
plus
THE RISE OF THE SHARING ECONOMY
Sharing is nothing new. However, since 2010, different media
and authors have shown an increased interest in the trend
for sharing. Sharing, or collaborative consumption has been
defined as: a class of economic arrangements in which parti-
cipants share access to products or services, rather than
having individual ownership.
The rise of the sharing economy has many reasons:
•	 A shift in priorities from owning to simply wanting to use 	
	 an item
•	 Increased awareness on climate change and scarcity of 	
	 space and resources
•	 Financial crisis and the high costs associated with owning 	
	 items that are seldom used
•	 Access to technology and social media makes sharing more 	
	 convenient than owning.
For generations growing up with internet and social media,
sharing is not sorry, it’s “sexy”. However, sharing is not just
for young people, it can provide mobility solutions for all
ages.
There are many different kinds of sharing: Money-driven vs.
impact driven, and centralised vs. decentralised. This paper
will focus on the impact-driven sharing economy (also known
as “initiatives of local resilience”) through discussing the
most prevalent forms of shared mobility: Car sharing,
plus
Source: Michel Bauwens, Peer-to-Peer Foundation
CAR SHARING
Car sharing (also known as car clubs in the UK) is a model of
car rental where people rent cars for short periods of time,
often by the hour. They are attractive to customers who make
only occasional use of a vehicle, as well as others who would
like occasional access to a vehicle of a different type than
they use day-to-day. The organisation loaning the cars may
be a commercial business or the users may be organised as a
company, public agency, cooperative, or ad hoc grouping.
ride-sharing and bike sharing while providing definitions,
examples, describing benefits and policy recommendations.
Centralized
De-centralized
Money-driven
(capital)
Impact-driven
(commons)
There are 4 different types of Car sharing:
1.	Fleet-owned station-based Car sharing: Here, operators
offer a fleet to their users. The cars always have a fixed car
sharing station. The cars have to be brought back to the same
station. Examples: cambio (Germany, Belgium), Co-Wheels
(Scotland), Greenwheels (Netherlands).
2.	Fleet-owned free-floating car sharing (one-way): In this
kind of program, cars can be picked up at point A and
dropped at point B in a certain zone. There are no dedicated
parking lots. Examples (Car2Go, Germany, Netherlands).
A German study (http://matters.civity.de/index_en.html) on
free floating car-sharing has shown that the average distance
of free floating car-sharing is 5 km. Like that, one-way
car-sharing is also competition for urban public transport,
taxi, walking and biking. Nevertheless, it creates a positive
image on shared mobility and it might have an impact on
car-ownership as well.
3. Centralised peer-to-peer car sharing: An operator of
peer-to-peer car sharing offers an open platform to bring
private car-owners in contact with users. An online platform
brings offer and demand together. The operator skims a
Shared by Taxistop #WeLoveSharing
Car-Sharing
(UK: Car Club)
Ride-Sharing
(Carpooling,
UK: Car-Sharing)
Bike-Sharing
Centralized
Fleet owned station based car-sharing
(cambio, greenwheels)
Fleet owned one way/free floating car-sharing
(drivenow, car2go)
Peer-to-peer car-sharing
 With access technology (getaround, mywheels)
 Key Swap (snappcar, mywheels)
Decentralized
Decentralized peer-to-peer/private car-sharing
(autopia, caruso)
Planned journeys
Ride-sharing without e-payment (corporate ride-sharing)
(carpool.be, liftshare)
Monetized ride-sharing
(blablacar, carpooling.com)
Dynamic (instant)
E-hiking (flync, avego)
(Peer-to-peer) taxi (über, djump)
Urban
Urban bike-sharing (copenhagen city bikes, vélo antwerp)
Last-mile
Last-mile bike-sharing (ov-fiets, bluebike)
Bike-leasing
Bike-leasing programs (fietsenwerk, opwielekes)
certain percentage of the transaction cost between the owner
and user to provide an appropriate insurance, and the
operating costs. Examples: Tamyca (Germany), Mywheels,
Snappcar (Netherlands).
4. Decentralised car sharing: This is the most spontaneous
form of sharing private cars. This type of peer-to-peer car
sharing doesn’t deliver an open platform but supports
groups who are sharing their car in their neighbourhood.
Examples: Autopia (Belgium)
What’s the difference between sharing
and renting a car?
CAR SHARING
Pay-as-you-go
(distance related price)
Long term customer relation
(subscription, season price, …)
Short trips (mileage and time)
Short reservation procedure
and access technology
CAR RENTAL
Duration related price
Customer relation related
on transaction
Long trips
Contract handling and
key swap
plus
“I’m on my way to [see] you”: Car sharing promotes
multimodal journeys in Bremen.
In addition to the conventional car sharing stations, a pilot
E-Mobility Sharing Station was also opened in Bremen in
2014: the first of its kind to feature such a broad mix of
vehicles! The “Vahr Vernünftig” Project is a cooperative
venture between the local transit organisation (BSAG), a
housing society based in Bremen (GEWOBA) and the electric
car sharing provider, Move About.
The sharing station is located near a tram stop, is easily
accessible and allows users to continue their individual,
low-emission journey through the rental of the vehicle
suited best for their continued journey: be it an e-bike,
cargo
Example of a new “small” mobility station in a neighbour-
hood with narrow streets and a high demand for parking
space. Test drive at new mobility station, to show the benefits
of keeping intersections free of illegally parked vehicles
(Autumn 2013).
CASE STUDY:
Station-based Car Sharing in Bremen
The base of car sharing users in Bremen and in Germany in
general is increasing steadily.
Bremen’s ambitious Car Sharing Action Plan seeks to promote
the broad scale deployment of Car sharing in the city in order
to reach 20,000 users by the year 2020.
Street space in Bremen is scarce and the number of cars lead
to various problems, such as illegal parking which hinders
pedestrians, cyclists and the passage of large vehicles (i.e.
fire trucks and trash collection trucks). By increasing the
available supply of car sharing offers, residents who do not
need their cars on a daily basis are presented with a trans-
portation alternative and are able to get rid of their own car,
save time and money. Customer surveys in Bremen show that
one car sharing vehicle replaces 10-11 private cars.
The car sharing offers in Bremen are station-based and
generally located near bus and/or tram stations to encourage
multi-modal travel.
“The already existing mobil.punkte (Car sharing stations
on public street space) verifiably relieve pressure on the
parking situation in our neighbourhoods. We want to
expand on this success story and continue to provide
space for Car sharing on public street space.”
Joachim Lohse, Minister for the Environment, Construction
and Transportation, Free Hanseatic City of Bremen.
In October 2014, Filip Watteeuw, Counsellor for Transport
of the City of Ghent, announced the Ghent Car Sharing
Action Plan. The very ambitious plan set the goal of
growing from 4.000 car-sharers to 20.000 by 2020. This
Car Sharing Action Plan was inspired by Bremen, through
CARE-North plus dissemination activities.
Ich bin unterwegs zu dir
TAXI
UDo_post_RZf.indd 9
01.03.2013 15:24:42 Uhr
CASE STUDY:
City Car Club schemes in West Yorkshire, UK
Leeds was one of the first cities in the UK to embrace the car
club model in 2004. As a result, there are currently more
than 2,000 City Car Club members in Leeds using a network
of 32 pay-as-you-drive vehicles. City Car Club has also proved
to be a valuable transport option for people visiting the city,
with tourists and businesses making hundreds of trips and
adding to the city’s thriving economy. Leeds City Council has
worked in close partnership with the operator City Car Club to
deliver and grow the scheme.
CASE STUDY:
Decentralised Car-Sharing through Autopia
Autopia, a Belgian non-profit organisation, offers tools for
sharing own private cars in local communities to neighbour-
hoods, cities and organisations. Their ultimate goal is to
enhance sustainable mobility, particularly trough private car
sharing. Autopia’s activities include: supporting new and
existing groups of people who want to share their own cars
by developing tools such as contracts, online reservation
tools, schedules to determine and calculate prices and on-
line search engines to find other candidates for car sharing;
lobbying for incentives and a legal framework and innovative
experiments.
Some results of Autopia’s efforts include:
1.	Parking incentives for private car-sharers. Due to lobby-work,
	 private car-sharers have dedicated parking lots, or a free 	
	 parking permit for the whole city in various Flemish cities 	
	 (Antwerp, Mechelen, Hasselt).
2.	Home-parties. People can invite neighbours and other 	
	 friends and acquaintances to their house for a 		
	 peer-to-peer informational session about car sharing.
3.	Some municipalities are too small for commercial car
	 sharing operators. Autopia supports those municipalities
	 to share the municipal car fleet with citizens on the 	
	 weekend when the vehicles are not in use. It’s a very 	
	 cost-efficient solution in less dense or rural areas.
4.	AVIRA, Autodelen Voor Iedereen met Rolstoelvriendelijke 	
	 Auto‘s‘ –  is car sharing for people with wheelchair-friendly
	 cars. Pegode vzw shares its wheelchair vans with its 	
	 members in Edegem and the inhabitants of Edegem and 	
	 surroundings.
City of Ghent: Subsidies for electric cars if you share
them with your neighbors.
How can you combine car sharing and the promotion
of electric vehicles? The City of Ghent has an answer:
It provides subsidies if you buy an electric car, but only
if the car is offered to others. Car sharing operators can
enjoy these funds in addition to private persons.
All types of car sharing have the potential to incite people to
make a shift from ownership to sharing because they create
a shift from mobility as a reflex (hop in your car at your front
door anytime) to mobility as a rational process (the journey
made, the type of mode used or even the type of car used is
well-considered). This can lead to a modal shift from car use
to more frequent use of environmentally friendly modes
(walking, cycling and public transport).
plus
RIDE-SHARING
Ride-sharing or carpooling is the sharing of car journeys
so that more than one person travels in a car. As with car
sharing, there are several kinds of ride-sharing.
1.	Planned journeys - Matching software for ride-sharing
	 without payment: This ride-share service is mainly used
	 to bring commuters together. This service is sometimes 	
	 subsidised or paid by employers who want to reduce the 	
	 number of cars towards work. As ride-sharing happens 	
	 regularly. Examples: Carpool.be, Liftshare.co.uk.
2.	Planned journeys - Monetised ride-sharing: This is a 	
	 ride-sharing business model based on skimming the 	
	 transaction cost between driver and passenger. Drivers like 	
	 to share rides in these schemes as they have a guarantee 	
	 to share the costs. Examples: Carpooling.com, Blablacar.
3.	Dynamic ride-sharing is real-time or instant (not planned) 	
	 ride-sharing. It’s the new hitchhiking, using your thumb 	
	 for the smartphone instead of using the thumb as a sign 	
	 for drivers on the road. Examples: Carma, Flync.
What about Uber?
Uber and other peer-to-peer taxi services call themselves
‘new ride-sharing operators’. However, ride-sharing makes
use of additional capacities in vehicles; the offered rides
are carried out regardless. Uber offers transport on-
demand, like a taxi service. Services offered by Uber and
similar providers do not really qualify as sharing economy,
but fulfil the potential for transport on-demand. However,
such services have potential for the future: real ride-
sharing by UberPool, and taxi-sharing. An example of
the revitalising impact of Uber is the raise of start-up
PickMeUp in Flanders: A taxi-app, who provides taxi
on-demand, a new technology for many different taxi
operators, offering same user experience as Uber.
BIKE-SHARING
Bike-sharing is a service for bike access as an alternative to
bike ownership. It has been proven in many cities, like Paris,
Barcelona and Rio de Janeiro, that bike-sharing has the
potential to create a cycle culture where it does not yet exist.
There are also different types of bike-sharing:
1.	Urban bike sharing is a bike sharing network offered in a 	
	 certain city. Users can easily pick-up bikes at different bike 	
	 stations in the city. The bicycles can be dropped at other 	
	 stations. Very often the short-term use is very inexpensive. 	
	 Longer use becomes expensive: The price scheme is defined 	
	 like this, to convince users to put the bike back in the 	
	 system after using it and to avoid parking the bike 		
	 elsewhere. Examples: Velo (Antwerp), Copenhagen bike.
2.	Last mile bike sharing is not concentrated in one city, but 	
	 in a network of different cities. The bikes are offered near 	
	 train stations or public transport hubs. The bicycles are 	
	 mainly used for the last mile after a train journey by 	
	 visitors to a city. The bikes have to be dropped in the same 	
	 bike sharing station. The rental price is typically per day or 	
	 half-day, as this nature of the trip makes it difficult to 	
	 return the bike, for instance, during a meeting. This type 	
	 of bike sharing encourages multimodal mobility. Examples: 	
	 OV-Fiets (The Netherlands), Blue Bike (Belgium), 	 	
	 Call-a-bike (Germany).
3.	Bike leasing: Bike leasing is long-term bike rental. This 	
	 type of bike sharing supports certain target groups to have 	
	 safer and better quality bikes. Some examples: FietsenWerk 	
	 (Belgium), a bike service for employees; StudentenMobiliteit 	
	 (Ghent), a bike service for students.
IMPACTS OF SHARED MOBILITY
ON MODAL CHOICES
Studies have shown that various forms of shared mobility
tend to complement one another. In terms of mobility impacts,
the diagram shows the same findings and which kinds of
shared mobility have the most considerable impact on (urban)
mobility. The main impacts of shared mobility are on daily
travel behaviour and the choice of transport mode for various
distances.
Shared by Taxistop #WeLoveSharing
Low impact
High impact Sporadic
Overall: Long-term impact on space consumption and mobility patterns
ownership  mobility = reflex
sharing  mobility = ratio
short journeys long journeys
urban bike-sharing
peer-to-peer taxi
one-way car-sharing
train + last mile bike-sharing
corporate ride-sharing
decentralized car-sharing
station based car-sharing
peer-to-peer
car-sharing with access
technology
peer-to-peer
car-sharing
with key swap
monetized ride-sharing
Competitive for walking,
cycling or public transport
All shared mobility services in this classification have the
potential to make a shift from car ownership, leading to
reflective car use and toward rational transport behaviour
because their users tend to choose the most appropriate
mode per journey. In other words: The more alternatives
people have, the more opportunities they have to become
a multimodal transport user.
Cargo bike sharing in Ghent, Belgium
plus
CASE STUDY:
Corporate carpooling by Taxistop
Taxistop has offered carpool matching software for companies
and private persons for many years. During the start-up,
Taxistop has learned many lessons about the needs of
corporate users:
1.	Changing daily habits is tough. Therefore, Taxistop 		
	 organises campaigns to start with one day or one week 	
	 (e.g. Car Free Day, Carpool week). The software (carpool.be) 	
	 is adjusted to find carpool partners for occasional or 	
	 irregular journeys.
2. A company needs customised advice and promotional 	
	 activities, not just a subscription to a carpool website.
3.	Statistics and administration tools are also important. 	
	 Taxistop created a tool for registering daily carpool 		
	 behaviour: This tool makes it possible to enable tax 	
	 incentives for the carpoolers.
CASE STUDY:
ShareFest in Belgium
The first ShareFest was born in 2011 with a car sharing focus.
Since then, the annual event organised by Taxistop and
Autopia has transitioned into a festival that appeals to many
aspects of the sharing economy and gives various sharing
initiatives a platform.
The attractions of the most recent ShareFest included many
attractions to engage the visitors’ curiosity, including: a
surrealistic Anti-Share lobby (here, people could sign a pe-
tition against the collaborative economy, the only problem
being that the lobbyists wouldn’t share their pens, which
made it difficult to sign), a repair café and book swapping.
The ShareFest creates many opportunities: neighbourhoods
can inspire each other, people can get in contact with many
sharing economy projects and organisations, representatives
from the city council gain a better understanding of the real
potential of the collaborative economy.
ShareFest Ghent at Car Free Sunday, September 2013
CASE STUDY:
Carpool lanes in Norway
A substantial incentive for ride-sharing in Norway is the
allowed use of carpool lanes. In Bergen, there is a 2.5 km
long carpool lane between the airport and the city. Vehicles
with two or more passengers are allowed to use this carpool
lane. The lanes are not only accessible for car-poolers but
also for buses, taxis and electric cars.
This route was very congested because of traveller journeys,
but also high employment at and near the airport. The
congestion problem has been alleviated
somewhat due to the carpool lanes.
To find carpool partners in Bergen,
the people can use the Carma App.
Project Number/Journal ID: 35-2-4-13
Project Name: CARE-North plus - Carbon responsible transport
strategies for the North Sea Area - CARENorth plus
Funding Period: 2013 - 2015
European Regional Development Fund
European Territorial Cooperation 2007 - 2013
Partners
PROMOTING SHARED MOBILITY
IN YOUR CITY OR REGION
Don‘t just “Like” sharing, plan sharing and focus on its impact!
Many public authorities are making the same mistake.
In policy plans, it can often be read that public officials,
cities and regions will support  new forms of shared mobility.
And, yes, this is a good start. However, real visions for shared
mobility are still missing! Shared mobility should not simply
be viewed as a goal but as a real and viable strategy for
reducing congestion, regaining public space and improving
the liveability and attractiveness of cities and regions for its
citizens. So, instead of just liking sharing, create a real plan
with ambitious objectives. Here are some recommendations
for promoting shared mobility in your region:
1.	Lead by example: Start to promote carpooling for own 	
	 employees, reduce your own car fleet, and become 	
	 member of car sharing and bike-sharing operators
2.	Start with a vision on shared mobility. What kind of 	
	 shared mobility do you want in your city?
3.	Create awareness: Sharing is sexy, not sorry. Sharing is 	
	 easy, not complicated. Sharing is cost-saving, not 	 	
	 expensive.
4. Adopt a real Car sharing (or even shared mobility)
	 action plan, instead of ad hoc measures. Define goals: 	
	 How many cars does your city need? How many 	 	
	 car-sharers in 202x, average car occupancy, etc.?
5.	Create public space for shared mobility: Shared Mobility 	
	 must be easy accessible near public transport hubs, and 	
	 very visible.
6. Create a legal framework for shared mobility, remove legal 	
	 barriers. Defining shared mobility is the first step to create 	
	 incentives.
7.	Give incentives to boost shared mobility: Parking 	 	
	 incentives, subsidies or reduced tax.
8. Embrace bottom-up initiatives
9. Get inspired by good examples!
Aberdeen
Leeds
Ghent
Leeuwarden
Bremen
Bergen
ICLEI
Malmö
Free Hanseatic City of Bremen
Ministry of the Environment, Construction
and Transportation
CARE-North plus Project Coordination
Contrescarpe 72
D 28195 Bremen
Michael Glotz-Richter
Phone +49.421.361.6703
Rebecca Karbaumer
Phone +49.421.361.59427
E-Mail: CARE-North@umwelt.bremen.de
Web: www.care-north.eu
Contact Taxistop
K.M. Hendrikaplein 65B
9000 Gent
Belgium
Angelo Meuleman
Phone +32 9242 32 18
E-Mail: ame@taxistop.be

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Shared Mobility Factsheet

  • 1. Shared Mobility: A Part of a Low Carbon Culture plus THE RISE OF THE SHARING ECONOMY Sharing is nothing new. However, since 2010, different media and authors have shown an increased interest in the trend for sharing. Sharing, or collaborative consumption has been defined as: a class of economic arrangements in which parti- cipants share access to products or services, rather than having individual ownership. The rise of the sharing economy has many reasons: • A shift in priorities from owning to simply wanting to use an item • Increased awareness on climate change and scarcity of space and resources • Financial crisis and the high costs associated with owning items that are seldom used • Access to technology and social media makes sharing more convenient than owning. For generations growing up with internet and social media, sharing is not sorry, it’s “sexy”. However, sharing is not just for young people, it can provide mobility solutions for all ages. There are many different kinds of sharing: Money-driven vs. impact driven, and centralised vs. decentralised. This paper will focus on the impact-driven sharing economy (also known as “initiatives of local resilience”) through discussing the most prevalent forms of shared mobility: Car sharing, plus Source: Michel Bauwens, Peer-to-Peer Foundation CAR SHARING Car sharing (also known as car clubs in the UK) is a model of car rental where people rent cars for short periods of time, often by the hour. They are attractive to customers who make only occasional use of a vehicle, as well as others who would like occasional access to a vehicle of a different type than they use day-to-day. The organisation loaning the cars may be a commercial business or the users may be organised as a company, public agency, cooperative, or ad hoc grouping. ride-sharing and bike sharing while providing definitions, examples, describing benefits and policy recommendations. Centralized De-centralized Money-driven (capital) Impact-driven (commons)
  • 2. There are 4 different types of Car sharing: 1. Fleet-owned station-based Car sharing: Here, operators offer a fleet to their users. The cars always have a fixed car sharing station. The cars have to be brought back to the same station. Examples: cambio (Germany, Belgium), Co-Wheels (Scotland), Greenwheels (Netherlands). 2. Fleet-owned free-floating car sharing (one-way): In this kind of program, cars can be picked up at point A and dropped at point B in a certain zone. There are no dedicated parking lots. Examples (Car2Go, Germany, Netherlands). A German study (http://matters.civity.de/index_en.html) on free floating car-sharing has shown that the average distance of free floating car-sharing is 5 km. Like that, one-way car-sharing is also competition for urban public transport, taxi, walking and biking. Nevertheless, it creates a positive image on shared mobility and it might have an impact on car-ownership as well. 3. Centralised peer-to-peer car sharing: An operator of peer-to-peer car sharing offers an open platform to bring private car-owners in contact with users. An online platform brings offer and demand together. The operator skims a Shared by Taxistop #WeLoveSharing Car-Sharing (UK: Car Club) Ride-Sharing (Carpooling, UK: Car-Sharing) Bike-Sharing Centralized Fleet owned station based car-sharing (cambio, greenwheels) Fleet owned one way/free floating car-sharing (drivenow, car2go) Peer-to-peer car-sharing  With access technology (getaround, mywheels)  Key Swap (snappcar, mywheels) Decentralized Decentralized peer-to-peer/private car-sharing (autopia, caruso) Planned journeys Ride-sharing without e-payment (corporate ride-sharing) (carpool.be, liftshare) Monetized ride-sharing (blablacar, carpooling.com) Dynamic (instant) E-hiking (flync, avego) (Peer-to-peer) taxi (über, djump) Urban Urban bike-sharing (copenhagen city bikes, vélo antwerp) Last-mile Last-mile bike-sharing (ov-fiets, bluebike) Bike-leasing Bike-leasing programs (fietsenwerk, opwielekes) certain percentage of the transaction cost between the owner and user to provide an appropriate insurance, and the operating costs. Examples: Tamyca (Germany), Mywheels, Snappcar (Netherlands). 4. Decentralised car sharing: This is the most spontaneous form of sharing private cars. This type of peer-to-peer car sharing doesn’t deliver an open platform but supports groups who are sharing their car in their neighbourhood. Examples: Autopia (Belgium) What’s the difference between sharing and renting a car? CAR SHARING Pay-as-you-go (distance related price) Long term customer relation (subscription, season price, …) Short trips (mileage and time) Short reservation procedure and access technology CAR RENTAL Duration related price Customer relation related on transaction Long trips Contract handling and key swap
  • 3. plus “I’m on my way to [see] you”: Car sharing promotes multimodal journeys in Bremen. In addition to the conventional car sharing stations, a pilot E-Mobility Sharing Station was also opened in Bremen in 2014: the first of its kind to feature such a broad mix of vehicles! The “Vahr Vernünftig” Project is a cooperative venture between the local transit organisation (BSAG), a housing society based in Bremen (GEWOBA) and the electric car sharing provider, Move About. The sharing station is located near a tram stop, is easily accessible and allows users to continue their individual, low-emission journey through the rental of the vehicle suited best for their continued journey: be it an e-bike, cargo Example of a new “small” mobility station in a neighbour- hood with narrow streets and a high demand for parking space. Test drive at new mobility station, to show the benefits of keeping intersections free of illegally parked vehicles (Autumn 2013). CASE STUDY: Station-based Car Sharing in Bremen The base of car sharing users in Bremen and in Germany in general is increasing steadily. Bremen’s ambitious Car Sharing Action Plan seeks to promote the broad scale deployment of Car sharing in the city in order to reach 20,000 users by the year 2020. Street space in Bremen is scarce and the number of cars lead to various problems, such as illegal parking which hinders pedestrians, cyclists and the passage of large vehicles (i.e. fire trucks and trash collection trucks). By increasing the available supply of car sharing offers, residents who do not need their cars on a daily basis are presented with a trans- portation alternative and are able to get rid of their own car, save time and money. Customer surveys in Bremen show that one car sharing vehicle replaces 10-11 private cars. The car sharing offers in Bremen are station-based and generally located near bus and/or tram stations to encourage multi-modal travel. “The already existing mobil.punkte (Car sharing stations on public street space) verifiably relieve pressure on the parking situation in our neighbourhoods. We want to expand on this success story and continue to provide space for Car sharing on public street space.” Joachim Lohse, Minister for the Environment, Construction and Transportation, Free Hanseatic City of Bremen. In October 2014, Filip Watteeuw, Counsellor for Transport of the City of Ghent, announced the Ghent Car Sharing Action Plan. The very ambitious plan set the goal of growing from 4.000 car-sharers to 20.000 by 2020. This Car Sharing Action Plan was inspired by Bremen, through CARE-North plus dissemination activities. Ich bin unterwegs zu dir TAXI UDo_post_RZf.indd 9 01.03.2013 15:24:42 Uhr
  • 4. CASE STUDY: City Car Club schemes in West Yorkshire, UK Leeds was one of the first cities in the UK to embrace the car club model in 2004. As a result, there are currently more than 2,000 City Car Club members in Leeds using a network of 32 pay-as-you-drive vehicles. City Car Club has also proved to be a valuable transport option for people visiting the city, with tourists and businesses making hundreds of trips and adding to the city’s thriving economy. Leeds City Council has worked in close partnership with the operator City Car Club to deliver and grow the scheme. CASE STUDY: Decentralised Car-Sharing through Autopia Autopia, a Belgian non-profit organisation, offers tools for sharing own private cars in local communities to neighbour- hoods, cities and organisations. Their ultimate goal is to enhance sustainable mobility, particularly trough private car sharing. Autopia’s activities include: supporting new and existing groups of people who want to share their own cars by developing tools such as contracts, online reservation tools, schedules to determine and calculate prices and on- line search engines to find other candidates for car sharing; lobbying for incentives and a legal framework and innovative experiments. Some results of Autopia’s efforts include: 1. Parking incentives for private car-sharers. Due to lobby-work, private car-sharers have dedicated parking lots, or a free parking permit for the whole city in various Flemish cities (Antwerp, Mechelen, Hasselt). 2. Home-parties. People can invite neighbours and other friends and acquaintances to their house for a peer-to-peer informational session about car sharing. 3. Some municipalities are too small for commercial car sharing operators. Autopia supports those municipalities to share the municipal car fleet with citizens on the weekend when the vehicles are not in use. It’s a very cost-efficient solution in less dense or rural areas. 4. AVIRA, Autodelen Voor Iedereen met Rolstoelvriendelijke Auto‘s‘ – is car sharing for people with wheelchair-friendly cars. Pegode vzw shares its wheelchair vans with its members in Edegem and the inhabitants of Edegem and surroundings. City of Ghent: Subsidies for electric cars if you share them with your neighbors. How can you combine car sharing and the promotion of electric vehicles? The City of Ghent has an answer: It provides subsidies if you buy an electric car, but only if the car is offered to others. Car sharing operators can enjoy these funds in addition to private persons. All types of car sharing have the potential to incite people to make a shift from ownership to sharing because they create a shift from mobility as a reflex (hop in your car at your front door anytime) to mobility as a rational process (the journey made, the type of mode used or even the type of car used is well-considered). This can lead to a modal shift from car use to more frequent use of environmentally friendly modes (walking, cycling and public transport).
  • 5. plus RIDE-SHARING Ride-sharing or carpooling is the sharing of car journeys so that more than one person travels in a car. As with car sharing, there are several kinds of ride-sharing. 1. Planned journeys - Matching software for ride-sharing without payment: This ride-share service is mainly used to bring commuters together. This service is sometimes subsidised or paid by employers who want to reduce the number of cars towards work. As ride-sharing happens regularly. Examples: Carpool.be, Liftshare.co.uk. 2. Planned journeys - Monetised ride-sharing: This is a ride-sharing business model based on skimming the transaction cost between driver and passenger. Drivers like to share rides in these schemes as they have a guarantee to share the costs. Examples: Carpooling.com, Blablacar. 3. Dynamic ride-sharing is real-time or instant (not planned) ride-sharing. It’s the new hitchhiking, using your thumb for the smartphone instead of using the thumb as a sign for drivers on the road. Examples: Carma, Flync. What about Uber? Uber and other peer-to-peer taxi services call themselves ‘new ride-sharing operators’. However, ride-sharing makes use of additional capacities in vehicles; the offered rides are carried out regardless. Uber offers transport on- demand, like a taxi service. Services offered by Uber and similar providers do not really qualify as sharing economy, but fulfil the potential for transport on-demand. However, such services have potential for the future: real ride- sharing by UberPool, and taxi-sharing. An example of the revitalising impact of Uber is the raise of start-up PickMeUp in Flanders: A taxi-app, who provides taxi on-demand, a new technology for many different taxi operators, offering same user experience as Uber. BIKE-SHARING Bike-sharing is a service for bike access as an alternative to bike ownership. It has been proven in many cities, like Paris, Barcelona and Rio de Janeiro, that bike-sharing has the potential to create a cycle culture where it does not yet exist. There are also different types of bike-sharing: 1. Urban bike sharing is a bike sharing network offered in a certain city. Users can easily pick-up bikes at different bike stations in the city. The bicycles can be dropped at other stations. Very often the short-term use is very inexpensive. Longer use becomes expensive: The price scheme is defined like this, to convince users to put the bike back in the system after using it and to avoid parking the bike elsewhere. Examples: Velo (Antwerp), Copenhagen bike. 2. Last mile bike sharing is not concentrated in one city, but in a network of different cities. The bikes are offered near train stations or public transport hubs. The bicycles are mainly used for the last mile after a train journey by visitors to a city. The bikes have to be dropped in the same bike sharing station. The rental price is typically per day or half-day, as this nature of the trip makes it difficult to return the bike, for instance, during a meeting. This type of bike sharing encourages multimodal mobility. Examples: OV-Fiets (The Netherlands), Blue Bike (Belgium), Call-a-bike (Germany). 3. Bike leasing: Bike leasing is long-term bike rental. This type of bike sharing supports certain target groups to have safer and better quality bikes. Some examples: FietsenWerk (Belgium), a bike service for employees; StudentenMobiliteit (Ghent), a bike service for students.
  • 6. IMPACTS OF SHARED MOBILITY ON MODAL CHOICES Studies have shown that various forms of shared mobility tend to complement one another. In terms of mobility impacts, the diagram shows the same findings and which kinds of shared mobility have the most considerable impact on (urban) mobility. The main impacts of shared mobility are on daily travel behaviour and the choice of transport mode for various distances. Shared by Taxistop #WeLoveSharing Low impact High impact Sporadic Overall: Long-term impact on space consumption and mobility patterns ownership  mobility = reflex sharing  mobility = ratio short journeys long journeys urban bike-sharing peer-to-peer taxi one-way car-sharing train + last mile bike-sharing corporate ride-sharing decentralized car-sharing station based car-sharing peer-to-peer car-sharing with access technology peer-to-peer car-sharing with key swap monetized ride-sharing Competitive for walking, cycling or public transport All shared mobility services in this classification have the potential to make a shift from car ownership, leading to reflective car use and toward rational transport behaviour because their users tend to choose the most appropriate mode per journey. In other words: The more alternatives people have, the more opportunities they have to become a multimodal transport user. Cargo bike sharing in Ghent, Belgium
  • 7. plus CASE STUDY: Corporate carpooling by Taxistop Taxistop has offered carpool matching software for companies and private persons for many years. During the start-up, Taxistop has learned many lessons about the needs of corporate users: 1. Changing daily habits is tough. Therefore, Taxistop organises campaigns to start with one day or one week (e.g. Car Free Day, Carpool week). The software (carpool.be) is adjusted to find carpool partners for occasional or irregular journeys. 2. A company needs customised advice and promotional activities, not just a subscription to a carpool website. 3. Statistics and administration tools are also important. Taxistop created a tool for registering daily carpool behaviour: This tool makes it possible to enable tax incentives for the carpoolers. CASE STUDY: ShareFest in Belgium The first ShareFest was born in 2011 with a car sharing focus. Since then, the annual event organised by Taxistop and Autopia has transitioned into a festival that appeals to many aspects of the sharing economy and gives various sharing initiatives a platform. The attractions of the most recent ShareFest included many attractions to engage the visitors’ curiosity, including: a surrealistic Anti-Share lobby (here, people could sign a pe- tition against the collaborative economy, the only problem being that the lobbyists wouldn’t share their pens, which made it difficult to sign), a repair café and book swapping. The ShareFest creates many opportunities: neighbourhoods can inspire each other, people can get in contact with many sharing economy projects and organisations, representatives from the city council gain a better understanding of the real potential of the collaborative economy. ShareFest Ghent at Car Free Sunday, September 2013 CASE STUDY: Carpool lanes in Norway A substantial incentive for ride-sharing in Norway is the allowed use of carpool lanes. In Bergen, there is a 2.5 km long carpool lane between the airport and the city. Vehicles with two or more passengers are allowed to use this carpool lane. The lanes are not only accessible for car-poolers but also for buses, taxis and electric cars. This route was very congested because of traveller journeys, but also high employment at and near the airport. The congestion problem has been alleviated somewhat due to the carpool lanes. To find carpool partners in Bergen, the people can use the Carma App.
  • 8. Project Number/Journal ID: 35-2-4-13 Project Name: CARE-North plus - Carbon responsible transport strategies for the North Sea Area - CARENorth plus Funding Period: 2013 - 2015 European Regional Development Fund European Territorial Cooperation 2007 - 2013 Partners PROMOTING SHARED MOBILITY IN YOUR CITY OR REGION Don‘t just “Like” sharing, plan sharing and focus on its impact! Many public authorities are making the same mistake. In policy plans, it can often be read that public officials, cities and regions will support new forms of shared mobility. And, yes, this is a good start. However, real visions for shared mobility are still missing! Shared mobility should not simply be viewed as a goal but as a real and viable strategy for reducing congestion, regaining public space and improving the liveability and attractiveness of cities and regions for its citizens. So, instead of just liking sharing, create a real plan with ambitious objectives. Here are some recommendations for promoting shared mobility in your region: 1. Lead by example: Start to promote carpooling for own employees, reduce your own car fleet, and become member of car sharing and bike-sharing operators 2. Start with a vision on shared mobility. What kind of shared mobility do you want in your city? 3. Create awareness: Sharing is sexy, not sorry. Sharing is easy, not complicated. Sharing is cost-saving, not expensive. 4. Adopt a real Car sharing (or even shared mobility) action plan, instead of ad hoc measures. Define goals: How many cars does your city need? How many car-sharers in 202x, average car occupancy, etc.? 5. Create public space for shared mobility: Shared Mobility must be easy accessible near public transport hubs, and very visible. 6. Create a legal framework for shared mobility, remove legal barriers. Defining shared mobility is the first step to create incentives. 7. Give incentives to boost shared mobility: Parking incentives, subsidies or reduced tax. 8. Embrace bottom-up initiatives 9. Get inspired by good examples! Aberdeen Leeds Ghent Leeuwarden Bremen Bergen ICLEI Malmö Free Hanseatic City of Bremen Ministry of the Environment, Construction and Transportation CARE-North plus Project Coordination Contrescarpe 72 D 28195 Bremen Michael Glotz-Richter Phone +49.421.361.6703 Rebecca Karbaumer Phone +49.421.361.59427 E-Mail: CARE-North@umwelt.bremen.de Web: www.care-north.eu Contact Taxistop K.M. Hendrikaplein 65B 9000 Gent Belgium Angelo Meuleman Phone +32 9242 32 18 E-Mail: ame@taxistop.be