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MS-62 SALES MANAGEMENT SESSION-1  BLOCK-I SALES MANAGEMENT FUNCTIONS UNIT-1 INTRODUCTION TO SALES MANAGEMENT UNIT-2 PERSONAL SELLING UNIT-3 SALES PROCESS
UNIT-1 INTRODUCTION TO  SALES MANAGEMENT ,[object Object],[object Object]
DISTRIBUTION MANAGEMENT ,[object Object],[object Object]
EXCHANGE PROCESS ,[object Object]
Essential tasks need to be performed  in order to consummate successful exchange ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interdependence of Sales  and Distribution ,[object Object],[object Object]
Interdependence of Sales  and Distribution ,[object Object],[object Object]
Interdependence of Sales  and Distribution ,[object Object]
Key decision areas in  Sales Management relevant to  strategy formulation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic Formulation Process ,[object Object],[object Object],[object Object]
Framework for joint decision making  in sales and distribution management Distribution channels Achievement of sales Goals through Company’s sales force Distribution channels Distribution channels Personal &  Prospecting  through Personal & Non-personal Promotion through Company’s sales force Company’s sales force
Framework for joint decision making  in sales and distribution management Distribution channels Maintaining Inventory through Corporate organization Distribution channels Corporate sales organization Distribution channels Company’s own sales force Accounts Receivables through Information feedback through
BLOCK-1 SALES MANAGEMENT:BASIC FUNCTIONS UNIT-2 PERSONAL SELLING  &  UNIT-3 SALES PROCESS
Examples of Personal Selling ,[object Object],[object Object],Telemarketing Inside selling Retail selling Field selling
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Relative Importance of Advertising and Personal Selling Advertising Personal selling Advertising Personal selling Advertising Personal selling
Characteristics of Personal Selling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Con Pro
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Types of Salespersons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal Selling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],16- ,[object Object]
Personal Selling Tasks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal Selling Tasks ,[object Object],[object Object],[object Object],[object Object],Cross-functional Account service rep
You are part of the total product
The Personal Selling Process PROSPECTING:  IDENTIFYING POTENTIAL CUSTOMERS Pre approach:   QUALIFYING PROSPECTS APPROACHING THE PROSPECT FOLLOWING UP CLOSING THE SALE HANDLING OBJECTIONS MAKING THE SALES PRESENTATION
[object Object],[object Object],[object Object],Pre-approach (Qualifying) ,[object Object],[object Object],Creative Selling Process
Approaching The Prospect HOW DO WE MAKE THE INITIAL CONTACT & BUILD RAPPORT There is only one time to make a first impression
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creative Selling Process
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creative Selling Process
Overcoming Objections IF HE HADN’T TOLD ME WHAT HIS OBJECTION WAS, I NEVER WOULD HAVE BEEN  ABLE TO HELP!
[object Object],[object Object],[object Object],[object Object],Creative Selling Process
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Creative Selling Process
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Managing the Sales Force
Managing the Sales Force ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing the Sales Force ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing the Sales Force ,[object Object],[object Object],[object Object],[object Object]
Managing the Sales Force ,[object Object],[object Object],[object Object],[object Object],[object Object]
Managing the Sales Force ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing the Sales Force ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Managing the Sales Force ,[object Object],[object Object],[object Object],[object Object],[object Object]
After-sales Service  Ratings ,[object Object],[object Object],0 1 2 3 4 5 6  7  8 Speed .37 Reputation 3.38 Cost 4.39 Service Quality 7.87 10 (SCALE:  Degree of Importance) (JMR/Vol. 78) Low High Service Award
A Key to Success ,[object Object],[object Object],[object Object]
THEORIES OF SELLING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RIGHT SET OF CIRCUMSTANCES  THEORY ,[object Object]
Buying Formula Theory ,[object Object]

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Personal selling

  • 1. MS-62 SALES MANAGEMENT SESSION-1 BLOCK-I SALES MANAGEMENT FUNCTIONS UNIT-1 INTRODUCTION TO SALES MANAGEMENT UNIT-2 PERSONAL SELLING UNIT-3 SALES PROCESS
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  • 3.
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  • 11. Framework for joint decision making in sales and distribution management Distribution channels Achievement of sales Goals through Company’s sales force Distribution channels Distribution channels Personal & Prospecting through Personal & Non-personal Promotion through Company’s sales force Company’s sales force
  • 12. Framework for joint decision making in sales and distribution management Distribution channels Maintaining Inventory through Corporate organization Distribution channels Corporate sales organization Distribution channels Company’s own sales force Accounts Receivables through Information feedback through
  • 13. BLOCK-1 SALES MANAGEMENT:BASIC FUNCTIONS UNIT-2 PERSONAL SELLING & UNIT-3 SALES PROCESS
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. You are part of the total product
  • 22. The Personal Selling Process PROSPECTING: IDENTIFYING POTENTIAL CUSTOMERS Pre approach: QUALIFYING PROSPECTS APPROACHING THE PROSPECT FOLLOWING UP CLOSING THE SALE HANDLING OBJECTIONS MAKING THE SALES PRESENTATION
  • 23.
  • 24. Approaching The Prospect HOW DO WE MAKE THE INITIAL CONTACT & BUILD RAPPORT There is only one time to make a first impression
  • 25.
  • 26.
  • 27. Overcoming Objections IF HE HADN’T TOLD ME WHAT HIS OBJECTION WAS, I NEVER WOULD HAVE BEEN ABLE TO HELP!
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Notes de l'éditeur

  1. 6
  2. 19-15 Copyright © 2000 by Houghton Mifflin Company. All rights reserved.
  3. 11
  4. 12
  5. 19-8 Copyright © 2000 by Houghton Mifflin Company. All rights reserved.
  6. 19-10 Copyright © 2000 by Houghton Mifflin Company. All rights reserved.