AMA-Madison welcomes Ann Dalee and Peter Raisch of Kennedy Communication, a Madison based Integrated Marketing Agency. Ann and and Peter will talk through the evolution of social media and its different ROIs for businesses and organizations.

1. I am on Facebook. Now what? AMA Madison Chapter May 2011 Presented by Ann Dalee and Peter Raisch

2. Why?

4. The Consumer Battlefield A social media analogy

5. Direct Mail

6. Newspaper ads

7. TV Ads

8. Radio Ads

9. Web site

10. Force Multiplier: Spy

11. Force Multiplier: SEALs

13. Why Other People Do It

14. How a 75-year-old brand is making money off of Facebook….

15. As unsexy as it gets. Result of Hard Water on a Water Heater

16. How the mission changed…

17. Changing the Strategy

18. Call to Action Funnel Registration or Buying Process

19. Targeted Facebook Ads Reach Your Target Customers Choose audience by location, age, interests & more Deepen Your Relationships Advertising on Facebook is about initiating and fostering relationships

20. Why the change? Low time on site Huge bounce rate

21. Before the change

22. After the change

24. But what if don’t want leads…

25. How Should I Measure This?

26. Brand ROI

29. Trends and Benchmarks

32. Questions?