We recently analyzed hundreds of posts. We were looking to distinguish the difference between images and video. We asked the following questions and pulled this data to determine our results.

1. FACEBOOK POST/IMAGE ANALYSIS
SPACE&CO

2. FACEBOOK VIDEO POST
• We noticed a key change in
how consumers responded
to video vs images.
• Video post reached 107%
with zero paid advertising. It
accrued engagement levels
of 19.6%. This is 6,600%
greater than Australian
Facebook page benchmark
average of .27%.
• Post reached 311% more
people than image post.
http://www.socialbakers.com/reports/regional/june-2014-social-marketing-report-australia-
regional

3. FACEBOOK VIDEO POST
• Video was viewed on
average 23 seconds which is
99.83% of total video
length.
• This shows the content was
not only the right type but
also the right length.
http://www.socialbakers.com/reports/regional/june-2014-social-marketing-report-australia-
regional

4. FACEBOOK IMAGE POST
• Post accrued 233% more
attention via likes and
comments.
• Post reached less people
and overall engagement rate
was lower. It also accrued
15 post clicks in comparison
to 192 post clicks via video.
http://www.socialbakers.com/reports/regional/june-2014-social-marketing-report-australia-
regional