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Social Retailing english

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Arjen Jelsma
Arjen Jelsma
TechnologieBusiness
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Social Retailing Arjen Jelsma Social Media Consultant @arjenjelsma
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media in Numbers
Storytelling
Obermutten Switzerland
Problem: nobody heard of it
http://www.youtube.com/watch?v=QEjoA_695Fo
PROMISE We will place everybody that Likes us on our bulletin board
 
Fans from 32 countries from all continents More fans than Helsinki and Florence 60.000.000 + people heard of Obermutten 250% extra webtraffic 10.000 fr. 2.4 million media value 100’s visitors to village 1000’s promises to come visit 4/5 interacts More than at Lady Gaga and Justin Bieber
Nice story…
… but I’m not a little village in Switzerland
Let’s say your selling…. Tampons
… in Turkey
Problem for new competitors girls use whatever their mum uses
Targetgroup 13-15 year old girls
Meet Kita
Idea from Israel
She wants to be famous like every girl in Turkey
Fan: Keremcem
Blogging on Kita’s World
Facebook page Made movieclips You could dress her Virtueel dansing in your room Newyearswishes via e-mail …
Newyears wish http://www.youtube.com/watch?v=h6w0xh5b6rs
Virtual dancing ,[object Object]
Kita got famous online
Especially after this…
Nr 1 hit http://www.youtube.com/watch?v=7mIuawn7RmY&feature=related
Optreden http://www.youtube.com/watch?v=ydew750H6p0
After 6 months: KOTEX Young Offline en Online
Results : 34% marketshare Groth of 20% 23% of all Kotex sales Target was 10% 64% Brand awareness Kotex 81% positive buy sentiment
Lessons learned: Start after trigger Choose medium carefull Make a promise, keep it Interact ROI not in a week Obermutten Kita Kotex Business trigger In it for the long run Good strategy Present on correct medium Social business transform Experience
 
 
Integrated approach to social business
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],De potential gains of a Social Business Lower Costs Customer Satisfaction Lower Costs Reduce TTM Increase Success Rate Improve Intelligence/MI Customer-focused Strategy Enhance Brand Reputation Increase Productivity Extend Potential Customer Base Increase Sales Lower Costs Increase Employee Loyalty Reduce Anti-fraudulent Activity Lower Costs Reduce Churn Lower Costs Customer Satisfaction
[object Object],[object Object],[object Object],Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Activities online Experience
Assignment
Make high end Social Business plan Telecom aanbieder Autofabrikant Bank Mobilus Automus Geldweggus
Consider this… Metrics Integrated approach Promise Target group Business Trigger Planning Experience
3 minutes presentation Experience
Arjen Jelsma Social Media Consultant [email_address] @arjenjelsma +31 (0)6-270 654 39
Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Retailing english

Notes de l'éditeur

  1. Ik kan je van alles vertellen over het hele social media landschap. Maar dat ga ik niet doen
  2. Of ik kan alle groei en cijfers over social media vertellen, maar ga ik ook niet doen
  3. Wat ik ga doen is storytelling. Eigenlijk ga ik jullie 2 verhaaltjes vertellen.
  4. Ik wil jullie vertellen over het dorpje Obermutten. Een schattig klein dorpje in Zwitserland. 78 inwoners, een hotelletje, een kerk, wat koeien en een restaurant. In de winter een fantastisch pittoresk dorpje.
  5. Burgemeester start Facebook Fanpage: Martin Wyss
  6. Social Strategie opstellen in een geïntegreerde totale aanpak is wat we doen. © 2010 Capgemini. All rights reserved.