Agenda for the SABRE Awards South Asia 2014, taking place 25 July at the Holiday Inn, Aero City, New Delhi

1. Panelists: R Sukumar - Editor, Mint
Narayani Mahil - Director, Corporate Communications, BP India
Dr. Nalin Mehta - Editor, South Asian History and Culture Journal (Routledge)
3:30 – 4:00 PM Registration
The SABRE South Asia Awards 2014
July 25, 2014 | Royal Ballroom, Holiday Inn Hotel,Aero City, Delhi
4:00 - 4:45 pm
Moderator:
Session - I
The Story and The Continuum
Principal Sponsor
Associate Sponsor
World in a Hybrid State
We are witnessing, what we in the PR world call the “Hybrid Approach” to business and public
communication, to represent a globalised world, in which there are contrasts in the consumption as well as
communications and the dissemination of information. The fact that publics exist everywhere is as much a
reality as their distinct identities. The challenge to communicate and engage with them that not everyone
wants to listen to, and given that media exists across the globe, one form of media is not a given standard.
Publics in some markets have 'evolved'. As a result, there can't be a single model of business or a single way
of communication or a common public that behaves like imitations of each other or in a homogenous
manner that some markets have the comfort of.
Media also has to adapt to the ever changing evolution.A reporter the story-tellers that is us and the
audience are no longer the same That audience too, is changing. They don't have merely one
source of information. They have multiple sources. To many this hybrid form is a challenge and to others,
it is an opportunity and a serious one for PR industry which knows what it is to engage with people
whoever and wherever they may be.
Shivraj Parshad - Co-founder Brevis and Anchor, Indiapost Live

2. Moderator: Nikhil Khanna - Founder & Managing Director, Avian Media
Panelists: Paul Holmes -
B. 'Nary' Narayanaswamy - Consultant, Data Science, Ipsos Research
Sanjay Kapoor - Editor of Hardnews Magazine
Ajoy Bose - Former Pioneer Executive Editor and a leading political commentator
on various TV channels
Editor, The Holmes Report & CEO The Holmes Group
4:45 - 5:30 pm
5:30 - 6:15 pm
Moderator:
Panelists:
Session - III
The power of PR
Session - II
Is there a box? Are there borders? What lines are there anyway?
Garima Varma – Communications Leader, GE India Technology Centre
Praveen Sinha – Founder and Managing Director, Jabong
Aseem Sood – Chief Executive Officer and Director, Impact Research &
Measurement
Arun Sudhaman - Partner and Chief Editor, Holmes Report
Principal Sponsor
Associate Sponsor
6:15 - 6:45 PM Cocktails
An address by Paul Holmes, Editor, The Holmes Report & CEO The Holmes Group6:45 - 7:00 PM
7:30 - 8:30 pm SABRE Awards South Asia 2014 Presentation
8:30 - 10:15 pm PR takes the stage - For the first time ever, professionals from the PR
industry become your entertainers, performing
live. Enjoy !
10:15 Onwards Vote of Thanks and Dinner