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The Advertising Research Foundation

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How to Evaluate Site Impact
Rise of Big Data & Fall of Significance
Multi-Platform Takeover
The Dynamic of Addressable TV Ads
Driving Business Value Through Big Data
ST & LT Impact of Creative on Sales
Using Consumer Insights to Look Through the Windshield vs. Rearview Mirror
In the Driver's Seat: Ford Motor Embraces Big Data to Understand Path to Purchase
The Audio Odyssey: My World vs. The World
The Art of Research