SEO is changing, and so should your tactics for getting found on the Internet. SEO 2012 discuss changes in SEO best practices, and how to implement those changes on your website.

1. Search Engine
Optimization 2012:
PageRank Matters
Avery J. Cohen
Metrist Partners

2. Is your website a slacker?
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3. 3

4. But Google doesn’t Like SEO
• No Search Source
in Google Analytics
• Hides Keywords
From All Analytics
(not provided)
• Continues to
eliminate spam
links and
networks
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5. Google’s brand promise
Best Content Management System
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6. The first rule of Google…
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7. 2012 and beyond… influence
Audience Size
Build a relevant
audience
Conversation
Amplification
Applause
Economic
Outcome
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8. “Water Army” floods social
• http://tech.slashdot.org/story/11/12/13/02172
22/million-dollar-crowdturfing-industry-dupes-
social-networks
• http://www.technologyreview.com/computing/
39304/
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9. Engagement platforms
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10. Google Plus is…
“…an identity service”
“…eventually all Google
services will be
integrated into
Google+.”
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11. Goggle gets (more) local
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12. Create compelling content
Establish an
emotional connection
• Images and Words
people will click on to
see more
• Stories people will
want to share with
others
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13. Keyword selection
• Be specific and user centric
– “learn joomla” --
“learn joomla chicago”
“joomla conference chicago”
• Be consistent
– Choose your jargon carefully
• Add pages for
– “Long Tail” searches
– Specific Products
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14. Search behavior changes
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15. Choose better keywords
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16. More relevant keywords
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17. Measure your results
• Google/Yahoo/Bing Webmaster
Tools
– Keywords for which your site ranks
– Crawl Errors and other site
diagnostics
– Significant links to your site
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18. Search volume
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19. Keyword position
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20. Visits to the site..
…and results
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21. Thank you.
Avery J. Cohen
Metrist Partners
Chicago, Illinois
312-772-5945 |
averycohen@metrist.com
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