Avery Cohen

Chicago, IL United States

Internet Marketing Consultant

At Metrist Partners, I work with Marketers (CMO, Director of e-Commerce) and business owners to optimizie ROI from Internet Marketing. We set monthly goals for revenue, lead generation and engagement metrics. Then we help create initiatives that will meet or exceed those goals. Our staff of analysts creatively turns marketing data into actionable information. We use web analytics as the basis for web site optimization and to guide Search Engine Optimization (SEO), Search Engine Marketing (SEM or pay-per-click campaigns), and Email campaigns. We now offer a series of four hands-on workshops on Internet Marketing: 1. Setting Goals and tracking results with Google Analytics 2. Se...